I had the honor of working with some very fine young women. I promised very little lecturing and slide decks - but this deck kept us on track in between exercises, discussions, and most importantly, experiments!

1. @adamberk
Entrepreneurial Science For Startups
AKA “Lean Startup” (a trademark owned by @ericries)
A MINIMUM VIABLE SLIDE DECK
PREPARED FOR
BY

2. @adamberk

4. Good idea?
Prove it!

5. Build first?

8. Test the riskiest ones first

9. Isolate your variables and
assumptions
test them independently

10. Test Demand NOT SUPPLY

11. Scientists do not coddle
ideas. They crash test
them. They run them into
a brick wall at sixty miles
per hour. If the idea is
sound the pieces will be
of the wall.

12. PITCH

13. Customer Development
Problem/Customer fit. No solutions
Say thanks
to @sgblank

14. Facts vs Problems
Headaches vs Migraines
Problem/Customer fit. No solutions
Say hi to @dianakander -
ask her about her dog and
about migraine problems

19. WHY?

21. Exploration

22. Cure tunnel vision

23. Don't let your idea...

24. Get out
of your comfort zone

25. HOW?

26. GOOB
(credit, Steve Blank)

27. Pull
don't push - it's harder than it seems.

28. PAST
not future

29. LISTEN
do you hear that? you have 2 ears and only
one mouth for a reason. Listen at least 2x as
much as you talk.

30. PRACTICE
Do you get junk mail? How many loyalty
cards do you have? How did you find this
restaurant?

31. Record data, find patterns

32. RINSE &
REPEAT
until you find the real problem and the
corresponding early adopters...

33. STOP
Do not ask for $, do not write code..

34. They may not know WHAT they want,
but they have to want SOMETHING

35. NOsolutions,
selling, friends,
family, surveys

36. DESIGN

37. Don't build this.

38. WRONG
if you build without testing, you are probably
building...

42. Embrace constraint. Then iterate!

43. WHY?

48. DEVELOPMENT

49. I am unique because…
I am valuable because…
My project is unique because…
My project is valuable because...

50. SUPPLY
&
DEMAND

51. SUPPLY
&
DEMAND

53. Your “product” is more
than your app.
It is the entire process of creating and
capturing value for your user and yourself.

54. Deliver value.
Deliver Solution (Manually). Learn. {period}

55. “I make money using my
brains and lose money
listening to my heart. But in
the long run my books
balance pretty well.”
-Kate Seredy

56. “If you are not
embarrassed by the first
version of your product,
you shipped too late.”
-Reid Hoffman (LinkedIn)

57. “To do good,
you actually have to do
something.”
-Yvon Chouinard (Patagonia Founder)

58. “it turns out that focus is so
important, even if you pick
the wrong focus you're doing
better!” BILL GROSS
Read more: http://www.businessinsider.com/bill-gross-lessons-2011-12?op=1#ixzz2gO4zcdIJ

59. “Do things that
don't scale”
-Paul Graham

60. “If you can’t get them to
adopt your idea with high-
touch, face-to- face service,
they will not buy into your
cold web page.”
-Manuel Rosso

61. “Do the least that
gets you to the end
instead of the most
that gets you to the
beginning”
-ab

62. what if the
bottleneck
is at the bottom?

66. Wizard of Oz

68. Manual

69. NOharm,
copyright
building
adwords