LA Opera

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LA Opera

  1. 1. › n LA *PERA II'›. 'J'II ' 'al ' FIND YOUR OPERA
  2. 2. The LA Opera is the 4th largest opera company in the country offering a unique cultural experience m downtown Los Angeles. The opera puts on approximately 12 shows per season at ticket prices starting at 21 dollars. The opera offers several educational programs tor the general public.
  3. 3. but that's not what we are going to talk about"
  4. 4. AR_IA is LA Opera's oung professionals program_ or 21-35 yr olds with an interest in opera. The program offers opportunities to meet other young professoinals. Free to join, perks include discounts for tickets and special offers to Opera events, like the annual gala. Every ARIA member is invited to exclusive after-parties at nearby downtown restaurants for Cocktails and hors d'oeuvres.
  5. 5. Contribution breakdown I Contributions, Gifts & Grants (95%) Fundraising Events (4%) I Government Grants (1%) Millennial en agement is the gol en egg for NPOs. The key is to use digital as a key tor engagement - online and in-person. Build relationships now, for donations in the future.
  6. 6. PAINS Fear of missing out Sict: of doing the same things Busy professional who doesn't have a lot ot time GAINS lletworlaing Social outlet Exciting experience lliscovering a new city Education
  7. 7. Phase One' Fill( THE WEÍBLEMS
  8. 8. KPI's Main Goal l. llisits Increase email out-ins hy l5llll emails in li months 2. Signups 3. Pages per visit
  9. 9. " iiirnuunnn iiwumi 1,. ; I 'Í' I l 30 YEARS nz'. t Lyiiiiõi-: RA OPERA¡ 'àmfmgwnmmmunon um unimmçge' y sur. *Ilrlílãíkr dominou nimnmnznmnanimunmrm SCDNUJN ¡iaimmnuusncmmm ruPHEItKmLscu rminerrunuiismnmvtowla. 'ncms coimuiiirv support us_ 2015/16 SEASON ABOUT US NEWS I¡ BLOG LA OPERACs 30th Anniversary gàf¡ - L. : _ fl "ui- . - _ «r . t f 'tr -frn-À. ; w: f' . ' L - 4*' -“ * 4° - ~ ç _ - __ __›_ z s_ ag¡
  10. 10. :: ilha YCUEG PñCFfíSSíürízLS D¡ER'¡'iE-' 15115 NlGHTS ZOIÉWSIJHAÍHCHTSATT LUY TICKETS EUPERA JPCC" 215.1 UVERVIEW HIlSNlEHTS BUYÍIEKETS UPCDNlNG EVENl' , Marriage of Figaro ARIA SATURDAY, APRIL 4 7:30PM We are pleased to announce our next ARIA After-Party will take place at Soleto in Downtown Los Angeles' Scielo comoines straighttorward elements ol an Italian street-side café. with the comlon ol a neighbomood bar. and the warmth ot an nviling sta't Ot'enng Southern italian cooking and distinctive cocktails in a soaring and elegant space, Soieto is the peñect place tor an evening ot conversation and celebration. . Join us tor an evening ot drinks, flutfernutter, and conversation with lnends e . Soleto 1 SOLETO TRATTORIA & PIZZA BAR ARIA Nights can be purchased as: ARIA package or Fui: Season Series C (after-parties are complimentafy). or irtdividuaiiy (after-parties are just 5520 additional) SUBSCRIBE TODAY
  11. 11. More pictures of attendees enjoying themselves. §J Fewer obscure opera references. PLÀCIDOD in Gianni schlcchl l
  12. 12. STihÍhÊiWiiIAIE towwrmsniiow
  13. 13. KPI's Main Goal l. Signups Increase social shares by 111% in 3 months 2. shares 3. Brand l-. viareness
  14. 14. Content Strategy Hire an "ARIA Ambassador" 1. Blog to post to channels 2.Facebook 1. "Behind the scenes" and show updates 3. Twitter 2. Original content 3. News about events in Downtown L_A 8 local promotions , .. .V e F ¡lowlllllllfltIÍILWF : liil¡l'-l~1~t'rl¡l| l'! l'l~*l ' D “ ' ' ' ' ' ' DT . ¡lâlllllllBillâlíif-lllili» _ ! ilxizianiciul-ieiciíi : :maix-qmail -i-n t: rni-i-l-iai-ii l-icllmiliznit-ii. clio. .., ., E? l ' A ' 4 ; inliictsti-'t-i ' : lt-g 3ilol'i'll_l_flil= l(= k _ , .g-. i-ít-ll: 4
  15. 15. See LACMA's exhibit on Japanese Prints in preparation ior our premiere oi Madame Butterfly. Don't forget to buy your tickets: nttp: ligoo. g iF6v7G3 i i . . . A# , ¡c Japanese Paintings and Prints: _ _ _ _ › ) 7*] A . . Ó' Cclebraüng LACMAJS 50th : ãoêkltãganitgrspoàiãplpãning in Grand Central! What are your favorite Happy g d¡ ' Anniversary | IACMA ' Image: Utagawa Toyokun I. Ich kawa Danyüro in the Kaouki Play Sn baraku_ 1812, Color vroodolock print oi Max Palevsky Ci' i ~ ~ 'Í Ana Escobedo *ink ' ' iarxez. That's no'. as tangential as it seems. or __ oar program director N cnoias Krox and par, The entangled history of La Boheme 8: RENT Some stores last tne : es: oi z me. La Boheme '. e'Is a eornpell ng 20th century tale tha'. still resonates 100 years later. it ret. rned n : ne 'orm o' tne popular musical RENT.
  16. 16. EAL/ LA 1:. Fiilgiéllã-“: ii1ê”tsli: ›l~ã~ I aL-, ÍÍÊI ” Contact and post to Cross-postings other youn between ARIA 8 professiona sponsors like groups like Los Angeles Emerging Arts magazine Leaders, Los Angeles And YNPN Los Angeles SOEETO é tutliikun PII/ A su( Get the restaurants who have hosted or will host after- parties to post ARIA updates.
  17. 17. ARIA Young Professionals wwvrlaoperacrg Attend cocktail after parties Network in Downtown LA ARIA Young Professionals wmwanlaoperaerg Sign up for exclusive meetups Buy tickets for S19 and up A* Join the ARIA Young Professional program. Get invited to exclusive after-party events. ' l 1.'- Á " "l . j . ' › ~ __ _l J¡ : ' “ ; aa-t " u 1 _ 'Y xl' à _T I j' 9 ' / x2 x- 1;_ 1*” 0* _ 1 - . , . : _: J? lí" xi» Í 1 I'M'. U . t e¡ , _ ~' . ›;%-: :J vi 4K . A113¡ ; i :1 1 . >'*Í'-. >;. Za. i. L9' z . imã' LAOpera Community 51g" up
  18. 18. lliiiilr
  19. 19. KPI's Main Goal i. l-. irerage llriler l'alue Increase ennirersiiins in i8-35 tlemographic Iii; 2% in the next 2. Tieltel Sales li months. 3. Email llpen Rates
  20. 20. Ana -- Welcome to the ARIA Young Professional program! I'm excited to get to know you. fviy' name is XX and Fin the ARIA Ambassador, here to help with anything you might need. If _vou ltaven't already. view our upcoming events on our Don't forget to Y ljse this special code to get 209%; of your ARIA season package: JK69DKN Want to know more? Visit us oii our and Looking forward to seeing _vou at our upcoming event at The Must. 1. Confirmation emails 2. Driving_them to social 3. Encourage them to buy tickets 4. Prqmotions encouragin members to bring riends 5. Newsletter twice a month
  21. 21. SEGMENT 1: ARIA season ticket holders BTlis: Invite friends + share on social _ Offer them sneak peaks to upcoming shows, discounts on tickets for friends, tickets to annual ga a. SEGMENT 2: ARIA members who have purchased a ticket CTlíis: Buy season package + liringa friend Offer a discount for a f_riend's ticket to a single opera, free Cocktails at the after-party. SEG MENT 3: ARIA signups who have not attended an event Ellis: Buy tickets to the opera and after party + follow on social 2 for 1 tickets to the after- arties plus exclusive promotions aroun show tickets.
  22. 22. 'Buy an AFilA package and get access to special 'A promotions. ._ : í * l' u_ ' ~ 'vv - r “w 'má _x l ¡ . . . É L , _, , 4_ ç V . v l. A 'E . j : l x'. “ ' ' , à¡ 1 _ - i _. " 't , ' _ gp_ Buy an ARIA package and get access to special _ e. l promotions. v . : f , *Ma* . tvggltã, limas' '__ _'_l 'li -,
  23. 23. Simple, but final step. Target anyone in current database with correct demographic info who is not part of the ARIA program. Send an email: OPERA Iii Thank you forjoitting us for LA Opera's 30th season. We are sure you'll enjoy' the show_ We want to invite _vou to an ARIA Young Professional event on Oct. 31. 2015 ata special price. Bring a friend and you get two free drinks. Join us and other opera aficionados for a fun night of drinks at a DTLA hotspot. You might even get a chance to meet your favorite singers from the show! ARIA . Ambassador
  24. 24. _PPAID ADVERTISING BUDGET (MONTHLY) 2014 Projected Expenses : PAlD ADVERTISING Jul-IS Aug-IS Sep-15 Oct-IS Nov-15 Dec-IS 2014 Total . __›CPC 51,500 51.500 $750 $750 $750 5750 56,000 i _. , , : :Facebook Ads 51,300 51,300 5600 5600 5600 5600 55,000 i .11 i- - ; ARIA Ambassador 51,670 51,670 51,670 51,670 51,670 51,670 510,020 : Website redesing Bi maintginggaí 516,800' 75300 5300 $300 5300 5300 _7$18,3O0 f ›|1l. Id3L I: I'L¡'I. I ; Affiliate ssoo” ssoo ssoo ssoo ssoo ssoo 53,000 j : Dedicated email send - fixed cost $100 $100 $100 $100 5100 $100 $600 I ? TOTÀL 521,870 55,370 53,920 53,920 53,920 53,920 542,920 A»
  25. 25. WHY Lifetime Donor Value 8 Attrition

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