Having a tough time selling your C-suite on the benefits of marketing automation? Give this presentation a gander for the tips, tricks, and best practices necessary to build the strongest possible business case for marketing automation!
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Before We Get Started
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Content Marketing Institute
CMI teaches marketers how to effectively own their media channels
to attract and retain customers.
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Today’s Agenda
What does it take to get content marketing buy-in?
What resources are needed?
How can content marketing be measured?
How do you make the case to get the resources you
need?
8. @Robert_Rose @gurdeepd @dmccaff @Janelle_johnson
Today’s Panelists
Gurdeep Dhillon
@gurdeepd
Dennis McCafferty
@dmccaff
Janelle Johnson
@Janelle_Johnson
10. @Robert_Rose @gurdeepd @dmccaff @Janelle_johnson
Content to Differentiate
How do you use content to identify customer pain
points? How do you use content to differentiate
your approach as a thought leader?
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Internal Buy-In
How can you get buy-in from colleagues in other
departments?
12. @Robert_Rose @gurdeepd @dmccaff @Janelle_johnson
Making the Business Case
How do you identify the best business case that
will drive ROI for the program?
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Setting Up the Process
Once we start - how do we create a process that
will last?
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Tracking Progress
How do you track and measure results of your
content marketing? How long does it take to get an
answer?
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Questions & Answers
Keep your questions coming. Type into the “ask a question”
text area and click submit.
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Register today for
CMI’s next webinar!
The Webinar M.D. – Curing Pain Points for Attracting and Engaging Your Audience
June 25th at 2 PM EST/11 AM PST
Mike Agron, Webinar Demand Generation Expert and Co-Founder for WebAttract
Register at:
http://contentmarketinginstitute.com/events/webinars/
Sponsored by: Citrix
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Thank you for attending
today’s webinar!
A link to the archive will be sent to you in a day or two after the event.
For more on the Content Marketing Institute
visit: http://ContentMarketingInstitute.com