From Virtual to Physical to Virtual, the high street is alive and well both online and offline.
How do we enhance the experience with Wearable Tech, Augmented and Virtual Reality without alienating consumers?
The Spherical Retail Experience encompasses many new platforms and connected stores to offer a seamless journey from initial brand interaction to online immersion, bricks and mortar stores, to digital takeaways and social connection.
Wearables are just the beginning - brace yourselves for Hearables, augmented environments both in-device and in-headset, VR at home and in-store, drones and apps.
Original presentation at Ecommerce Show Europe.