Virtual Reality, Augmented Reality, Mixed Reality, Extended Reality, 360º… in fact it’s time for designers, developers and ‘thought leaders’ to face up to actual reality! Assume brands, content owners and consumers are confused, because they are, and we’re not making things easier. For VR 2.0 to succeed we need to nail the content and the message or this amazing new frontier will go up in flames like a Note 7. With the world at our virtual fingertips it’s time to get serious.
Covering latest hardware development, VR experiences (including The Martian, Sulon Q's Jack and The Beanstalk, Lockheed Martin's Field Trip To Mars, The Void's Ghostbusters Dimension and UsTwo's Land's End.
Highlighting the pitfalls and potential for the future of Virtual Reality.