Making Quality VR & AR Marketing Count. AR and VR are hotter than ever before. Remember when everyone wanted an app, even if they didn’t need one? Now brands are clamouring for alternate realities but they need to stop and ask what, when and why and agencies need to learn to say “no”. These early days of AR and VR will be shaped by the content that hits the largest audience and it’s the responsibility of marketing and ad agencies to partner with great film-makers and interactive pioneers and set the bar high. Don't let the #Glassholes, #VRwellians or #ARsoles shape the future. Make something augmented, make something virtual, make something brilliant. Follow the 5 Step Programme to VR Marketing Success and keep marketing alive with intelligent collaboration. From Automotive adventures to sporting superstars, brace yourselves for reality 2.0. This presentation also previews #StereocastVR, Brandwidth's pioneering new VRcast series https://hellobrandwidth.com/work/stereocastvr/