Managing interactivity: How to create a truly interactive 360º user experience
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Mobile is part of a much bigger picture. The smartphone in your pocket can lead a consumer into a store, a showroom or event. Mobile content can also provide the virtual theatre taken away from a physical space. Real life meets virtual reality in this guide to a seamless narrative. I chose the enduring physical interactive wonder of Lego as my creative theme and introduced projects for Guinness World Records, Lexus, Rolls Royce, Toyota, Doctor Who, The Smithsonian National Portrait Gallery, The Doors, Jarle Bernhoft, Disney and Oculus Rift. My original keynote at the Mobile Show Middle East (Dubai) also featured a video showreel that triggered a light show on a display of iPads. Happy to demonstrate in person.
