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Publishing: Outside Looking In, Inside Looking Out.

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My presentation at the Independent Publishers Guild Spring Conference 2015, highlighting the benefits of a 30 year career in Publishing AND 30 years of working outside the traditional rules.

From my controversial 2010 Publishing Perspectives article and Brandwidth's subsequent launch of the Doctor Who Encyclopedia app to our range of quality apps and multitouch books.

The takeaway messages are... there are multiple futures for the book, keep the joy of reading alive and it is not a product, service or platform that will save Publishing, it's an attitude.

To continue the story, download Brandwidth's multitouch book for iPad and Mac – Digital Publishing: The Next Steps http://itunes.apple.com/book/digital-publishing-next-steps/id509496269?mt=11

Publicada em: Marketing, Negócios
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Publishing: Outside Looking In, Inside Looking Out.

  1. 1. @BrandwidthHQ@activrightbrain 1 Outside looking in 2 Inside looking out
  2. 2. @BrandwidthHQ@activrightbrain
  3. 3. FRANKFURT 2010 @BrandwidthHQ@activrightbrain
  4. 4. @BrandwidthHQ@activrightbrain 1 Outside looking in 2 Inside looking out
  5. 5. @BrandwidthHQ@activrightbrain 30 YEARS IN PUBLISHING
  6. 6. @BrandwidthHQ@activrightbrain
  7. 7. @BrandwidthHQ@activrightbrain
  8. 8. BEARDS
  9. 9. @BrandwidthHQ@activrightbrain Real people doing real things in real places. Because they want to
  10. 10. @BrandwidthHQ@activrightbrain LOCATION LOCATION LOCATION
  11. 11. 24hrs @BrandwidthHQ@activrightbrain
  12. 12. @BrandwidthHQ@activrightbrain What’s the future of the book?
  13. 13. @BrandwidthHQ@activrightbrain Not THE future There are multiple futures and they’re ALL right
  14. 14. @BrandwidthHQ@activrightbrain Storytelling has been hijacked by Ad Men and Marketers
  15. 15. @BrandwidthHQ@activrightbrain
  16. 16. YOUR PRIMARY MISSION: Keep the joy of reading alive @BrandwidthHQ@activrightbrain
  17. 17. It is not a product, service or platform that will save Publishing… it’s an attitude @BrandwidthHQ@activrightbrain

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