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@activrightbrain 
1 
Brandwidth Innovation Lab
2 
3 4 
@activrightbrain
VIDEO FEED 
@activrightbrain
You must first understand 
@activrightbrain 
seamless narrative 
before you create 
meaningful disruption
24hrs 
@activrightbrain
@activrightbrain
@activrightbrain
BEHAVE BEHAVE BEHAVE BEHAVE 
BEHAVE BEHAVE BEHAVE BEHAVE 
BEHAVE BEHAVE BEHAVE BEHAVE 
BEHAVE BEHAVE BEHAVE BEHAVE 
BEHAVE...
@activrightbrain 
I’d rather apologise 
for something awesome 
than ask permission 
for something lame
Disrupting Seamless Narrative
Disrupting Seamless Narrative
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Disrupting Seamless Narrative

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In my TEDx Athens 2014 talk I spoke about the necessity for brands to engage in seamless conversation across all channels and platforms, and the ability for apps and new technology to disrupt this.

The accompanying app was triggered by the audio watermarking embedded in the audio on slide 4. The audience had downloaded the app and entered their seating position to become part of the light show. The full video from TEDx Athens is available here:

https://www.youtube.com/watch?v=sEb1Mpxvykg

Brandwidth Innovation Lab app:

iOS: https://itunes.apple.com/app/brandwidth-innovation-lab/id937713442?mt=8

Android: https://play.google.com/store/apps/details?id=com.brandwidth.innovationlab

A link to the full talk video will be posted here when available.

Please note: my original presentation was created in Keynote with additional functionality and smoother transitions. This wouldn't upload to Slideshare so I had to convert the file to Powerpoint. The embedded video is not available to preview here but is retained if downloaded.

Publicada em: Design
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Disrupting Seamless Narrative

  1. 1. @activrightbrain 1 Brandwidth Innovation Lab
  2. 2. 2 3 4 @activrightbrain
  3. 3. VIDEO FEED @activrightbrain
  4. 4. You must first understand @activrightbrain seamless narrative before you create meaningful disruption
  5. 5. 24hrs @activrightbrain
  6. 6. @activrightbrain
  7. 7. @activrightbrain
  8. 8. BEHAVE BEHAVE BEHAVE BEHAVE BEHAVE BEHAVE BEHAVE BEHAVE BEHAVE BEHAVE BEHAVE BEHAVE BEHAVE BEHAVE BEHAVE BEHAVE BEHAVE BEHAVE BEHAVE BEHAVE BEHAVE BEHAVE BEHAVE R E B E L BEHAVE BEHAVE BEHAVE BEHAVE BEHAVE @activrightbrain
  9. 9. @activrightbrain I’d rather apologise for something awesome than ask permission for something lame

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