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Dean Johnson at The Mobile Show, Dubai

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My presentation at The Mobile Show Middle East, in Dubai April 17-18th 2012.

The key message to take away from this presentation is the importance of Narrative within a mobile brand experience. Make your audience feel part of the journey from the start of the pre-launch conversation, throughout the app and beyond.

Utilise social media channels to bring the digital content to life and the narrative to add personality to publishing, music, film, TV, leisure and brands from all markets.

The Powerpoint document features 2 videos. These can also be found here:

Journey to The Exoplanets
http://www.youtube.com/watch?v=3R76NGRkDUQ

The Doctor Who Encyclopedia
http://www.youtube.com/watch?v=u7NLoWRuM5s

For full case studies and more views on the future of mobile technology and SmartTV, check out Brandwidth's interactive iBook:
http://itunes.apple.com/book/digital-publishing-next-steps/id509496269?mt=11

A full video of the stage presentation will follow soon.

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