The key to developing your company's tone of voice lies in understanding its brand values and how they can be translated into writing. "How to Use Your Company’s Brand Values to Nail Your Tone of Voice" is the second of a four-part series of SlideShares that Acrolinx — a platform the helps the world's greatest brands create amazing content — has produced on tone of voice. It offers some practical approaches to help you identify your company's brand values and then provides guidance on how to translate those brand values into advice for your writers so that they can capture their essence in the content that they create.
This great primer on developing your tone of voice has been adapted from Acrolinx's successful eBook, "Watch Your Tone! Why Your Company's Tone of Voice Matters and How to Get it Right."