Your company's tone of voice is how the character of your business comes through in the words you write and speak. In "Why Your Company's Tone of Voice Could Make or Break Your Business," we take a look at why your company's tone of voice is so important and the potential impact — either positive or negative — that it could have on your organization.
This is the first installment of a four-part series of SlideShares that Acrolinx — a platform that helps the world's greatest brands create amazing content — has produced on tone of voice. It provides examples of three different messages that all express the same ideas, but that do so in completely different ways using different tones of voice. It also points out the importance of applying a consistent tone of voice to all of your company's content. Not just the stuff that marketing is publishing, but rather every single piece of customer-facing content being created company-wide. Doing so has six primary benefits, which the presentation also explains.
This great primer on tone of voice has been adapted from Acrolinx's successful eBook, "Watch Your Tone! Why Your Company's Tone of Voice Matters and How to Get it Right."