Online vs Offline Marketing

2. ESAP Electronic Solutions Around the Planet December

5. CURRENT COMPANY COVERAGE Source:www.bbc.com

7. Comparison between E Marketing & Offline Marketing Elements E Marketing Offline Marketing Market Penetration High – Easy to reach different markets Low-Hard to reach different markets Approach to the customer Just through a ‘Click’ Long progress Product Promotion Cheap and fast Costly & time-consuming Manpower Less people manage Large work force Time 24/7 Certain hour Expenses Low High Return on Investment Very fast Slow Customer Care & Relationship Consistency After sales service Information about the product Acknowledges only few senses High- Acknowledges all 5 senses

9. Relative Importance of Online and Offline Differentiation Dimensions MARKET STATISTICS (Source Harper, L.D. (2005) pp. 24-26)

10. ESAP E-Marketing Plan Legal – Ethical Technology Competition Other Factors Internet Markets ($) SWOT analysis E-Business Strategy ESAP E-Marketing Plan ESAP E-Marketing Strategy ESAP E-Marketing Solutions Performance Metrics E-Marketing Plan – Strategy Formulation and Implementation

13. ESAP Evolution with E Business History Visibility 1990-1996 1999 2000 2001 2002 2003 2004 2005 2006 Equity Times Debt Times Positive Cash Flow Technology Trigger Peak of Inflated Expectation Trough of Disillusionment Slope of Enlightenment Plateau of Profitability Dot-Com Peak U.S. Recession E-Business Becomes “Just Business” (Source:www.bbc.com)

14. ESAP E Marketing Solutions

25. Frequent Flyer Programme ( FFP )

29. PLC of E-Marketing & ESAP Visibility 2010 2030 Future Testing Introducing Period ESAP (Source:James, K. (2004) P:14-15)

31. Current usage of Micro chip Technology Identification purposes-Passport Tracking systems :Eg. Ford Transportation payments Source: www.tfl.gov.uk Source: www.solarbotics.com

32. ESAP 2030

33. How Microchip Technology Works

34. ONLINE MARKETING OFFLINE MARKETING Source:www.bbc.com