1. acemodels.com
• Order literature, promo items, giveaways
• Reserve time/space for dinners, parties
• Figure out staffing requirements
and schedules
Sales and customer service reps
Professional models for demos
Begin marketing your attendance
Email, social media, direct mail
• Continue working on trade show booth
• Check arrival dates of booth,
promo materials
• Confirm that everything has arrived
at venue
• Conduct a final training session for
staff, models
• Reserve the trade show booth space
• Check contracts and payment dates
• Develop a trade show marketing plan
Write your sales pitch
Prepare marketing materials
• Plan a new booth or redesign the old one
Plan your show message
Select graphics, font, color
• Create an attractive trade show booth
Prepare interactive content
Determine layout and lighting
• Finalize booth and materials production
• Determine how to ship items to the show
• Start making travel and hotel arrangements
• Implement training classes for event staff
• Begin pre-show marketing initiatives
Invite buyers to stop by your booth
Create incentives for visiting the booth
• Confirm that booth and materials
will be ready
• Confirm shipping and
installation arrangements
• Confirm travel and hotel reservations
• Register all attendees for exhibitor badges
• Arrange to make final vendor payments
• Schedule dinners, meetings with
buyers, prospects
• Assemble post-show packets to send
to leads
• Send previously assembled follow-up
packets to leads
• Evaluate leads: quality, conversions,
cost per lead
• Analyze results: leads, demos, sales,
brand awareness
• Study effectiveness of booth: graphics,
displays, demos
• Assess booth staff: numbers,
training, effectiveness
• Compare final costs to budget, figure
out ROI
• Determine success, decide whether
to attend again
9MONTHSAHEAD3MONTHSAHEAD1WEEKAHEAD1–2MONTHSAHEADAFTERTHESHOW12MONTHSAHEAD6MONTHSAHEAD
• Determine your trade show budget
• Decide which show(s) to attend
• Forecast targeted sales and ROI
18%
start planning 2 – 4 months ahead
28%
22%
of exhibitors start planning their trade show marketing
1 – 2 months before the show
* Source: https://www.displaywizard.co.uk/20-amazing-trade-show-statistics/
get ready 4 – 6 months before the show.*
Plan for Success!
TRADE SHOW
COUNTDOWN