This document discusses the importance of using data and insights from video to make businesses more successful. It states that successful organizations are investing in people, processes, and enabling capabilities to drive a data-driven culture. This includes operating models, skills, and next-gen data and analytics platforms to support experimentation. The challenges mentioned are having clear and shared measures of success across departments, enabling quick use of collected data within the business, and building capabilities and retaining digital skills. Organizational transformation is needed, not just technology changes.