In the not-too-distant past, trust was considered a “soft” corporate issue. Its connection to a company’s value, tenuous. Not anymore. New Accenture Strategy research quantifies the impact of trust on your company’s competitiveness. And bottom line. Trust is anything but soft. To be competitive in today’s environment, companies need to execute a balanced strategy that prioritizes trust at the same level as growth and profitability. Those who do benefit from greater resiliency from trust incidents, making them more competitive. Those who don’t are putting billions in future revenue at risk. Accenture Strategy found that more than half (54%) of the 7.030 companies we scored on our Competitive Agility Index experienced a material drop in trust, a key measure of competitiveness. Conservatively, those companies lost out on US$180 billion in potential revenues. What if your company could quantify the potential negative impact of a trust incident on key measures of competitiveness: growth and profitability? Accenture Strategy can show you how.

1. Add a screen shot of the
WSJ article and link to it if
it has run.

2. The competitiveness of companies
is under threat due to an
unprecedented
frequency of
trust incidents.
Read the research
The Bottom Line on Trust | Competitive Agility Index 2018

3. Accenture Strategy found that more than half
(54%) of the 7,030 companies we scored on
our Competitive Agility Index experienced a
material drop in trust, a key measure of
competitiveness.
The Accenture Strategy Competitive Agility Index scores companies on keys measures of competitiveness: growth (33%),
profitability (33%), and sustainability and trust (33%). Accenture Strategy calculated index scores for 7,030 companies across 20
sectors and 127 discrete industries using more than four million data points from the past two and a half years. A material drop in
trust = greater than 5%.
Read the research
The Bottom Line on Trust | Competitive Agility Index 2018

4. -12%
-10%
-8%
-6%
-4%
-2%
0%
Trust Drop
54% of
companies in
our research
experienced
a material
drop in trust
of 5% or
more.
Read the research
The Bottom Line on Trust | Competitive Agility Index 2018

5. We estimate that,
of the 54% of
companies that
experienced a drop
in trust and based on
available data, companies
conservatively lost out on
US$180 billion
in potential revenue.
Read the research
The Bottom Line on Trust | Competitive Agility Index 2018

6. 84%
experienced a
fraud event
86%
experienced a
cyber event
10/15
industries saw a
decline in trust
Add to this, the drumbeat of statistics and omnipresent headlines about
tainted food and executive missteps, and it becomes clear that
trust and the very real threat of trust incidents are center stage.
Sources:
Kroll Global Fraud & Risk Report 2018, 10th annual edition
Edelman Trust Barometer
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The Bottom Line on Trust | Competitive Agility Index 2018

7. In today’s world, it is
no longer a question of
Read the research
if
a company will experience
a trust incident, but
when.
The Bottom Line on Trust | Competitive Agility Index 2018

8. Read the researchRead the research
What if companies could quantify the potential
impact of a trust incident on key measures of growth?
The Accenture Strategy Competitive Agility Index
has allowed us to do just this.
Our research and analysis determined that
trust is anything but soft.
The Bottom Line on Trust | Competitive Agility Index 2018

9. We found that
when a drop in
trust occurs, on
average,
companies will
experience a drop
in revenue growth
and EBITDA
growth.
Read the research
Trust Competitive
Agility Index
Score
>5% 2 points
Revenue
6%
EBITDA
10%
The Bottom Line on Trust | Competitive Agility Index 2018

10. The impact varies by industry.
Considering that a $US30 billion retail
company that experiences a material
drop in trust stands to lose
$US4 billion
in future revenue,
strategic conversations about trust
become an imperative.
Read the research
The Bottom Line on Trust | Competitive Agility Index 2018

11. Potential impact on revenue
growth from a 2-point drop in the
Competitive Agility Index score
Read the research
Note: Global Averageincludes othersectors not listed here.
-25%
-20%
-15%
-10%
-5%
0 %
Utilities
-6.0%
Retail
-13.0%
Software,
Platforms,
Services
-3.3%
Communications
-3.0%
Electronics
&High-Tech
-4.6%
Insurance
-2.6%
Manufacturing
-1.3%
Industrial
Services
-9.3%
Global Average
-5.8%
Travel&
Transportation
-4.4%
Energy
-3.1%
Consumer
Goods&
Services
-2.9%
Media
-2.2%
Banking
-21.8%
RevenueGrowth
The Bottom Line on Trust | Competitive Agility Index 2018

12. Read the research
Note: Global Averageincludes othersectors not listed here.
Industrial
Services
-16.2%
Travel&
transportation
-13.4%
Global
Average
-9.8%
Insurance
-3.0%Utilities
-7.6%
Energy
-10.2%
Software,
Platforms,
Services
-8.8%
Electronics
&High-Tech
-14.8%
Consumer
Goods&
Services
-11.8%
Communications
-10.0%
Media
-9.4%
Retail
-8.0%
Manufacturing
-3.9%
0 %
-4%
-8%
-12%
-16%
EBIDTAGrowth
PotentialimpactonEBITDAgrowth
froma 2-pointdropintheCompetitive
AgilityIndexscore
The Bottom Line on Trust | Competitive Agility Index 2018

13. Does your company know where it stands on key measures
of competitiveness: growth, profitability, and sustainability
and trust?
Know what your
company stands to lose.
Read the research
The Bottom Line on Trust | Competitive Agility Index 2018

14. @AccentureStrat
www.accenture.com/bottom-line-on-trust
Read the research
READTHERESEARCHAND
CONTACTACCENTURE
STRATEGYEXPERTS.
https://www.linkedin.com/showcase/accenture-strategy
The Bottom Line on Trust | Competitive Agility Index 2018