Despite the rise of cost transformation programs, including zero-based budgeting and its counterparts, just 36% of senior executives report sustainable benefits from them. What does this 36% do that others do not? We believe they create a smart spending mindset. Leaders who know how to instill the right mindset, and make their people partners in reinventing their company, tend to see better results. Learn more: https://www.accenture.com/SmartSpend