A pivotal moment has arrived for traditional postal organisations. As retailers race to the top to win customer loyalty and market share, they are transforming their supply chains to enable the fast and free shipping that customers not only want, but expect. However, traditional postal organisations have not responded accordingly, and are now putting their future survival at risk. But by joining the race to the top—and taking advantage of their enviable position to offer the solutions retailers are looking for—they can transform their networks and win the last mile for decades to come.