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Reinventing the Last Mile: Win the Race to the Top (AU)

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Reinventing the Last Mile: Win the Race to the Top (AU)

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A pivotal moment has arrived for traditional postal organisations. As retailers race to the top to win customer loyalty and market share, they are transforming their supply chains to enable the fast and free shipping that customers not only want, but expect. However, traditional postal organisations have not responded accordingly, and are now putting their future survival at risk. But by joining the race to the top—and taking advantage of their enviable position to offer the solutions retailers are looking for—they can transform their networks and win the last mile for decades to come.

A pivotal moment has arrived for traditional postal organisations. As retailers race to the top to win customer loyalty and market share, they are transforming their supply chains to enable the fast and free shipping that customers not only want, but expect. However, traditional postal organisations have not responded accordingly, and are now putting their future survival at risk. But by joining the race to the top—and taking advantage of their enviable position to offer the solutions retailers are looking for—they can transform their networks and win the last mile for decades to come.

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Reinventing the Last Mile: Win the Race to the Top (AU)

  1. 1. REINVENTING THELASTMILE: WINTHERACE TOTHETOP
  2. 2. Seconds 60 1 million logging in 3.8 million search queries 694,444 hours watched 2.1 million snaps created $ 996,956 spent online 41.6 million messages sent 4.8 million gifts served 180 smart speakers shipped 41 music streaming subscriptions 1 million views 188 million emails sent 1.4 million swipes 87,500 people tweeting 347,222 scrolling Instagram 18.1 million text sent 4.5 million videos viewed 390,030 apps downloaded Expectations across industries are driving—and being driven by—today’s culture of instant gratification. Copyright © 2020 Accenture. All rights reserved. 2 WE ARE CONDITIONED FOR INSTANT GRATIFICATION
  3. 3. Retailers learned that instant gratification mattered in ecommerce and began to experiment with how fast they could get deliveries to customers. SO THE RACE BEGAN 3 Source: Accenture Postal Consumer Control Survey, October 2019 Copyright © 2020 Accenture. All rights reserved. one-day shipping free next-day with no membership doubling same-day/ next-day delivers same-day delivery with Shipt ship from store program unlimited two-day shipping with Premier Delivery 70% of ecommerce in China delivered same day 90% of orders delivered within 24 hours Source: https://www.cnbc.com/2019/11/13/for-chinas-online-shopping-giants-delivery-is-a-new-battleground.html
  4. 4. 4 Next and same-day delivery are hard to offer and in traditional supply chains cost a lot to provide. BUT SPEED IS EXPENSIVE Average cost for same-day startup = AU$ 24-28 Average cost to fulfill from store Average cost for same-day traditional 3PL = AU$30 Copyright © 2020 Accenture. All rights reserved. Average cost for 2-5 day ground AU$10 AU$8-10
  5. 5. Despite the cost, same-day delivery accelerates growth in all the metrics that matter. THE RACE TO THE TOP Copyright © 2020 Accenture. All rights reserved. Share of wallet Basket size Frequency of purchase Sources: Accenture, Adaptive Retail Survey, 2017; MetaPack, 2017 State of eCommerce Delivery, Accenture analysis Sales growth Loyalty Net Promoter Score Of consumers say that after receiving same day delivery, it made them more likely to purchase from the retailer Improvement in conversion rate when free same-day delivery offered Increase in order volume when free same-day delivery offered 74% 3X 6X 5
  6. 6. By moving to third-party sellers, marketplaces have distributed inventory costs, allowing for hyper-localisation of inventory. HAVE MARKETPLACES CRACKED THE CODE? 6
  7. 7. The only answer for retail is to leverage their infrastructure. Here are 5 ways they are investing to level the playing field. LEVELLINGTHE PLAYINGFIELD Copyright © 2020 Accenture. All rights reserved. 7 01 Boosting inventory accuracy 02 Optimising fulfillment 03 The warehouse is where?! 04 Automation for tight spaces 05 Outstanding progress in days outstanding
  8. 8. Investment in new technologies that significantly improve inventory accuracy—crucial for an omnichannel future. Boostinginventoryaccuracy 8 01 92% of retailers in North America and 70% in Asia are investing to improve inventory management 68% Current accuracy = After investment = 99% Source: “Transforming modern retail: Findings of the 2018 RFID in Retail study.” Accenture. August 22, 2018. https://www.accenture.com/us-en/insights/strategy/rfid-retail Copyright © 2020 Accenture. All rights reserved.
  9. 9. Investments in distributed order management allow retailers to fulfill from wherever in the network makes the most sense, leveraging existing infrastructure in new ways. Optimisingfulfillment 9 02 Source: IHL Order Management Market Study 2019. IHL Group. July 2019. https://www.cegid.com/en/lp-retail-report-order-management-market-inter/ growth in order management SaaS implementations 182% 2X growth in from store fulfillment Copyright © 2020 Accenture. All rights reserved.
  10. 10. Small urban warehouses, storefronts, back rooms or a floor in an office building can function as a fulfillment centre, bringing inventory closer to the customer. Thewarehouse iswhere?! 10 03 Source: Accenture research Copyright © 2020 Accenture. All rights reserved.
  11. 11. Small robots and automated units not only allow for sortation in small spaces where it wouldn’t have been possible before—they lower the cost of fulfillment. Automationfortightspaces 11 04 Source: Accenture research Automation lowers the cost of fulfillment from a store from AU$8 per item to under AU$4 Copyright © 2020 Accenture. All rights reserved. Size required has dropped from football field size to 10,000 sqf
  12. 12. Big data and artificial intelligence are helping retailers get better at optimising inventory for the omnichannel future. Outstanding progressindaysoutstanding 12 05 Days inventory outstanding (DIO) fell by 1.4 days in 2019; inventory levels had increased every year since 2011 Source: “New Research Shows Improvement in Working Capital Optimization.” SupplyChainBrain. December 19, 2019. https://www.supplychainbrain.com/articles/30601-new-research-shows-improvement-in-working-capital-optimization Copyright © 2020 Accenture. All rights reserved. Artificial intelligence, used at scale, produces 3X the return on investment Significant investment in artificial intelligence to manage retail inventories; spend growing at 45% CAGR
  13. 13. When this transformation is complete, retail supply chains will look very different from how they do today. AN EVEN PLAYING FIELD—WHATTHEN? 13 By 2023 we estimate 50% of all deliveries will be local 50% Copyright © 2020 Accenture. All rights reserved.
  14. 14. In a world where more inventory is local, post and parcel organisations’ networks are less relevant. 14 They must act now—or risk losing business to new entrants. The good news is that they are in prime position to offer the solutions retailers are looking for. THEOTHERHALF OFTHEBRIDGE Copyright © 2020 Accenture. All rights reserved.
  15. 15. HOW TO REROUTE THE FUTURE? Copyright © 2020 Accenture. All rights reserved. 15 Repurposethe deliverydepot 01 Set up local delivery depots to accept local parcels and include these parcels on the right routes. BEFORE Non-local AFTER Local
  16. 16. Pick up 10 Drop off 5 Pick up 12 Pick up 8 Pick up 9 Drop off 2 Drop off 3 Drop off 6 Drop off 7 Drop off 4 Drop off 2 HOW TO REROUTE THE FUTURE? 16 Achieve continuousdelivery 02 Use new route optimisation technologies to add collections from retailers and deliveries to customers while en route. Copyright © 2020 Accenture. All rights reserved.
  17. 17. HOW TO REROUTE THE FUTURE? 17 Redefineyourrole intheecosystem 03 The ecosystem is evolving quickly—are you? Clearly define your offering and then identify partners and opportunities. Copyright © 2020 Accenture. All rights reserved.
  18. 18. BETTER FOR BUSINESS…AND THE ENVIRONMENT Reduces distance Enables alternate transport (bike, electronic) Better route optimisation Fewer trips to stores At current ecommerce growth rates, 36% more delivery vehicles will clog cities by 2025. 18Copyright © 2020 Accenture. All rights reserved.
  19. 19. Read our new report here to get started GROWTHOR DECLINE— THECHOICE ISSTARK 19 The transformation of the last mile has begun. When it is complete, the world of delivery will be drastically different. It’s time for post and parcel organisations to join the race to the top. Copyright © 2020 Accenture. All rights reserved.
  20. 20. LET’S GET TO WORK Brody Buhler Global Managing Director Accenture Post & Parcel Industry Group robert.b.buhler@accenture.com https://twitter.com/brodybuhler https://www.linkedin.com/in/brodybuhler/ About Accenture Accenture is a leading global professional services company, providing a broad range of services and solutions in strategy, consulting, digital, technology and operations. Combining unmatched experience and specialised skills across more than 40 industries and all business functions—underpinned by the world’s largest delivery network—Accenture works at the intersection of business and technology to help clients improve their performance and create sustainable value for their stakeholders. With 505,000 people serving clients in more than 120 countries, Accenture drives innovation to improve the way the world works and lives. Visit us at www.accenture.com. Copyright © 2020 Accenture. All rights reserved. Stan Wong Account Executive – Post & Parcel, Australia and New Zealand stan.wong@accenture.com https://www.linkedin.com/in/stan-wong-22b2a0a9/

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