Organizations today must continuously react to market forces, change course and reinvent themselves at breakneck speed. In this disruption-fueled environment, operating a high-velocity business requires a high-velocity workforce. Agile, relevant, empowered. Leading CHROs are shaking up the status quo by focusing on: • Workforce-related insights to guide strategic transformations • Tailored employee experiences that attract, develop and retain top talent • Renewed talent and organizational capabilities to drive new levels of productivity Learn more about how leading CHROs position HR in the center of the organization, sparking a change reaction that helps the business and its people adapt and thrive in the face of digital transformation, visit: www.accenture.com/HRChangeReaction.

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Organizations today must continuously react to market forces,
change course and reinvent themselves at breakneck speed.
In this disruption-fueled environment, operating a high-velocity
business requires a high-velocity workforce.
Agile, relevant, empowered.

3. Copyright © 2017 Accenture. All rights reserved. 3
Leading CHROs are shaking up the status quo by focusing on:
WORKFORCE-RELATED INSIGHTS
to guide strategic transformations
TAILORED EMPLOYEE EXPERIENCES
that attract, develop and retain top talent
RENEWED TALENT AND
ORGANIZATIONAL CAPABILITIES
to drive new levels of productivity

4. The success of any business strategy or transformation initiative
depends on the abilities and commitment of the people carrying it out.
Through data-driven insights, CHROs can directly tie workforce-related decisions to tangible
business outcomes.
WORKFORCE-RELATED INSIGHTS:
POWERING THE AGENDA
Copyright © 2017 Accenture. All rights reserved. 4
80%
OF EXECUTIVES AGREE
HR SHOULD SHIFT ITS MANDATE
TO BECOME A DRIVER OF
WORKFORCE PERFORMANCE

5. Copyright © 2017 Accenture. All rights reserved. 5
81%
OF HR LEADERS HAVE ROLLED OUT
OR ARE PILOTING VARIOUS
TECHNOLOGIES TO IMPROVE THE
EMPLOYEE EXPERIENCE
85%
BELIEVE HR SHOULD FACILITATE
PERFORMANCE ACROSS A
WORKFORCE THAT COMBINES
EMPLOYEES, CONTRACTORS
AND THIRD-PARTY PROVIDERS
TAILORED EMPLOYEE EXPERIENCES:
PUTTING TO WORK
Employees expect the same level of personalization and flexibility
in the workplace that they experience as consumers.
CHROs can design experiences to boost productivity and organizational health.

6. 64%
ARE PLANNING TO LEVERAGE DIGITAL
TECHNOLOGIES TO HELP WORKERS
BECOME MORE PRODUCTIVE
71%
AGREE HR FIRST NEEDS MORE
SKILLS AND CAPABILITIES TO HELP
THE BUSINESS EFFECTIVELY APPLY
THESE TECHNOLOGIES
Copyright © 2017 Accenture. All rights reserved. 6
RENEWED TALENT & ORGANIZATIONAL CAPABILITIES:
TRUE CHANGE COMES FROM
A culture of continuous skills development helps boost worker
productivity and drive business agility.
As CHROs build the relevant capabilities within, they position the HR organization as a catalyst
for change.

7. When it comes to orchestrating
the delivery of these experiences
to an extended workforce,
the “CHRO” title feels limiting.
That’s why some HR leaders are opting for
more inclusive titles such as Chief Employee
Experience Officer (CEEO), Chief
Leadership Officer (CLO), or Chief People
Officer (CPO).
Copyright © 2017 Accenture. All rights reserved. 7
CHRO
CEEO
CLO
CPO

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OBSESS ABOUT
DATA
Develop the analytics
skills of HR professionals
and hone their ability to
integrate workforce-
related insights with
business objectives to
create recommendations
for improving productivity
and other business
outcomes.
CHAMPION THE
EMPLOYEE
EXPERIENCE
Create highly
personalized
employee experiences
for all parts of the
workforce, including
contractors and
freelancers, to keep
workers engaged,
skilled and committed
to doing their best.
RENEW
ORGANIZATIONAL
CAPABILITIES
Reinvigorate the HR
organization with a
new kind of
management
discipline to secure the
strategic capabilities
needed and develop a
continuous learning
culture.
SEIZE THE MOMENT
CHROs have the opportunity to elevate the role of HR across
the organization:

9. Copyright © 2017 Accenture. All rights reserved. 9
Learn more about how
leading CHROs position
HR in the center of the
organization, sparking
a change reaction that
helps the business and
its people adapt and
thrive in the face of
digital transformation.
LEANIN
LEFTOUT
OR GET

10. Copyright © 2017 Accenture. All rights reserved. 10
ABOUT THE RESEARCH
The Accenture Strategy HR/Employee
Experience study surveyed 950 C-level
executives and their direct reports equally
split between HR and non-HR leaders―
from Australia, Brazil, France, Germany,
Italy, Spain, the United Kingdom and the
United States about the role of the
employee experience in their organization’s
strategy and the role of HR in improving
worker and business performance. Survey
conducted in January–February, 2017.
JOIN THE CONVERSATION
To learn more, please visit:
@AccentureStrat
linkedin.com/company/accenture-strategy
www.Accenture.com/HRChangeReaction