Driving Business Innovation Through
Technology Innovation
August 2015

2
Championing innovation
If agility accelerates growth, innovation is the driving force to achieve it
Copyright © 2015 Accenture All rights reserved.
*Source: Accenture Technology Vision 2015
Speed matters in a digital economy:
• Customers expect products and services to be
instantly available through whatever channel they
choose
• New competitors are springing from unrelated
industries or new, low-cost, technology-powered
digital business models
• Value chains of established companies, or
industries, are being disrupted
of business and technology
executives are investing in
digital technologies*
are comprehensively
investing in digital
innovation as part of their
overall business strategy*
62%
35%

3
CIOs’ critical role as digital innovators
Leading CIOs who successfully steer technology innovation for the business
have three distinct characteristics:
Copyright © 2015 Accenture All rights reserved.
CIOBe relentlessly
innovative; build a
distinctive technology
innovation service
1
Earn the right to
innovate at an
enterprise level
2
Lead by example with
innovation to become
a digital transformation
leader
3

4
1. Be relentlessly innovative
Innovation is not a hobby
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Innovation is multi-dimensional, being handled differently across diverse functions and levels
throughout an organization
A thriving technology-led innovation service must:
• Have a strong voice on the latest business and technology trends
• Provide innovation platforms to bring the business and IT together to explore
and learn by doing
• Introduce flexible portfolio management to create a balanced mix of
innovation to support the business

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2. Earn the right to innovate at an enterprise level
Tackle existing technology challenges
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Most enterprises are burdened by layers of
complexity across their technology footprint from
historic—though well-intentioned—decisions
The answer lies in:
• Gaining agility through simplification of the IT
architecture, operating model and working
processes
• Operating a multi-speed business—one that can
manage changes to today’s demands while being
nimble and responsive to the opportunities created
by digital technologies
*Source: Accenture Strategy research: C-suite perspectives on the intersection of business and technology, 2015.
Topics included multi-speed business and IT, business resilience, technology-led innovation,
strategic IT investment and shaping the IT workforce. technology
of business leaders said that IT-
led innovation is critical to their
company’s growth and survival*
consider their organizations to
be early adopters when it
comes to new technology-
driven innovation*
90%
57%

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3. Lead by example with innovation to become a digital transformation leader
Leadership means ownership
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Leading CIOs champion innovation, marketing their technology
successes within and outside the organization and applying lessons
learned to drive more transformational change
CIOs can influence business ideas by:
• Discussing technology innovation as part of strategy
and investment planning
• Rotate business and technology talent to evolve the practices and
culture of the organization
• Bring the discipline to join up innovation and business change
initiatives
of business leaders said
innovation is rewarded
directly in their organization*
of business leaders said
innovation is most successful
when IT is integrated throughout
the innovation process*
61%
91%
*Source: Accenture Strategy research: C-suite perspectives on the intersection of business and technology, 2015

CIOs can lead the digital charge if they:
• Develop a business and technology vision
• Simplify and drive agility
• Formalize innovation
From Implementer to Innovator
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Learn more at www.accenture.com/drivingtechnologyinnovation
Contact us to discuss how to drive technology innovation
technology.strategy@accenture.com
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9
Join the conversation
@AccentureStrat
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About Accenture
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with approximately 323,000 people serving clients
in more than 120 countries. Combining unparalleled
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of US$30.0 billion for the fiscal year ended August
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About Accenture Strategy
Accenture Strategy operates at the intersection of
business and technology. We bring together our
capabilities in business, technology, operations and
function strategy to help our clients envision and
execute industry-specific strategies that support
enterprise wide transformation. Our focus on issues
related to digital disruption, competitiveness, global
operating models, talent and leadership help drive
both efficiencies and growth. For more information,
follow @AccentureStrat or visit
www.accenture.com/strategy.