1.
The new battleground for
Communication & Technology
Ecosystem vs. Ecosystem
Will yours win?

2.
2Copyright © 2016 Accenture All rights reserved.
Winners broker capability via
ecosystem-based platforms.
Business success goes to the ecosystem that best directs its
capabilities and talent to co-create solutions consumers love,
creating a platform to meet their ever-changing needs.
*Source: Accenture Technology Vision, 2016
Ecosystems
[ek-oh-sis-tuh m, ee-koh-]
An adaptive network of interdependent
entities that grows by developing and
maintaining innovative solutions and
technologies through collaboration
and coordination. Think smart phone
or connected car. A winning
ecosystem is collaborative, able to
scale fast and solutions-focused.
$2.6 trillion
The market capitalization of the top 15
public platform companies*
40%
believe adopting a platform-based
business model and engaging in
ecosystems of digital partners are
critical to business success*

3.
3Copyright © 2016 Accenture All rights reserved.
Orchestrating relationships is the
new currency
Traditional alliances are not enough
* Source: Marshall Van Alstyne, Boston University and MIT Sloan Initiative on the Digital Economy
** Source: Accenture analysis
• In an ecosystem, companies bond as a unit to play upon each other’s
strengths, continuously adapting to emerging customer needs through a
common interface.
• Co-innovators are a mix of competitors, suppliers and customers.
5 years
Maximum time before a core
component of corporate valuations
and capital markets will be based on
their platform ecosystems and
digital assets*
70%
of revenues are driven by the indirect
sales channel**

4.
4Copyright © 2016 Accenture All rights reserved.
Become an early broker of capability
Quick start is key in a land-grab model
*Source: Accenture Technology Vision, 2016
To begin now:
• Anchor to a platform of your
creation, inviting best-practice
partners to your ecosystem.
• Efficiency matters but innovation
is king.
• Creation must become co-creation
rapidly, extending beyond
traditional organization boundaries
to pull in ecosystem partners.
60%
of executives plan to engage new digital
business partners within their industry
over the next two years.*
40%
percent plan to leverage digital business
partners outside their industry.*
48%
percent plan to partner with digital
technology and cloud platform leaders.*
View Tech Vision 2016
accenture.com/technologyvision

5.
5Copyright © 2016 Accenture All rights reserved.
Hallmarks of a thriving ecosystem
All wrapped in an As-a-Service model
*Source: “The Unicorn List,” CB Insights, 2015
**Source: Accenture Technology Vision 2016
• Co-creation
• Innovation
• Interdependence and dynamic roles
• Adaptive environments
• Governance
$500B+
The valuation of 140+ unicorns
(startups with valuations of $1 billion
or more based on fundraising) largely
driven by platform strategies*
82%
of executives say industry boundaries
are being erased, and new paradigms
are emerging for every industry**

6.
6Copyright © 2016 Accenture All rights reserved.
What are the smart players doing?
Integrating like never before
Mastering digital relationships by redesigning
operating models to foster collaboration.
Easing adoption by starting small and scaling fast.
Simplifying the buying experience by obsessing over
outcomes and solutions outcomes.

7.
7Copyright © 2016 Accenture All rights reserved.
Learn more at https://www.accenture.com/ecosystems
Find out more:

8.
8Copyright © 2016 Accenture All rights reserved.
Join the conversation
@AccentureStrat
About Accenture
Accenture is a leading global professional
services company, providing a broad range of
services and solutions in strategy, consulting,
digital, technology and operations. Combining
unmatched experience and specialized skills
across more than 40 industries and all
business functions—underpinned by the
world’s largest delivery network—Accenture
works at the intersection of business and
technology to help clients improve their
performance and create sustainable value for
their stakeholders. With approximately 373,000
people serving clients in more than 120
countries, Accenture drives innovation to
improve the way the world works and lives.
Visit us at www.accenture.com.
About Accenture Strategy
Accenture Strategy operates at the
intersection of business and technology.
We bring together our capabilities in
business, technology, operations and
function strategy to help our clients
envision and execute industry-specific
strategies that support enterprise wide
transformation. Our focus on issues
related to digital disruption,
competitiveness, global operating
models, talent and leadership help drive
both efficiencies and growth. For more
information, follow @AccentureStrat or
visit www.accenture.com/strategy.