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#TECHVISION2020The I in Experience Technology Accenture Tech Vision 2020 - Trend 1

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#TECHVISION2020The I in Experience
Technology Vision 2020 | accenture.com/technologyvision
Looking ahead, emerging
technologies like 5G and
AR will enable ubiquitous
experience customization.
Consider how Huawei is using
these technologies to change
what people see as they navigate
daily life. Their “Cyberverse”
technology integrates
augmented reality (AR) with
physical reality, using spatial
computing, 3D and ultra-high
definition maps, ultra-realistic
immersive rendering and 5G
to build AR map overlays
that users can view through
their mobile devices.
But as businesses' ability
to provide customized
experiences grows, so does
the risk of overstepping
customers' boundaries.
9

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#TECHVISION2020The I in Experience Technology Vision 2020 | accenture.com/technologyvision Looking ahead, emerging technologies like 5G and AR will enable ubiquitous experience customization. Consider how Huawei is using these technologies to change what people see as they navigate daily life. Their “Cyberverse” technology integrates augmented reality (AR) with physical reality, using spatial computing, 3D and ultra-high definition maps, ultra-realistic immersive rendering and 5G to build AR map overlays that users can view through their mobile devices. But as businesses' ability to provide customized experiences grows, so does the risk of overstepping customers' boundaries. 9

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