Creating Revenue
from Customer Data
A Data Monetization Framework
from Accenture Interactive.

Just imagine where your
data could take you.
Start answering these questions,
and your company is well on
its way to realizing revenue
opportunities from data.
2
1
What’s your
data worth?
What’s your
data strategy?
3
What’s your data
opportunity?

#1
What’s your data worth?
Understand your data to see where
the value may lie.
Call center logs, data stored as text or
social media posts exist in abundance. But
unless data is easily accessible in a scalable
format, it’s of little use. Ensure your data is
structured to allow you to extract relevant,
marketable insights.

#2
What’s your data strategy?
The Accenture Interactive Data Monetization Framework helps
determine the right business model.
1 Companies that generate a rich pool
of raw data can sell it with little
investment - think NASDAQ Data On
Demand service.
2 Processed data comes from multiple
sources that is stored, managed and
analyzed for others to consume.
3 Use of data science, data mining,
predictive modeling and analytics help
perform complex correlations on data
and gain business insights.
4 The ability to present data, insights,
and analytic models to key business
partners, helps them build scalable
new business ventures.
5 Companies provide an end-to-end
solution to conduct high value
transactions, leveraging the unique
data of the enterprise, at scale for
key business partners.
5
Transact
4
Presentation
3
Insights
2
Processed Data
1
Raw Data
Value of Data
Volume of Data

#3
What’s your data
opportunity?
Data monetization alliances
are gathering momentum.
For example, retailers are collaborating with
wireless carriers to gain insights into geolocation data, tracking customer movements
at shopping malls or in-store, and using that
data to devise targeted marketing campaigns
and design loyalty programs based on
relevance and frequency. Consider your
data and strategy to determine your
go-to-market approach.

Gain insight into revenue
opportunities embedded
in enterprise data.
Accenture Interactive – Point of View Series
What’s your data worth?
Gain insight into revenue opportunities
embedded in enterprise data
As the volume and variety of data continues
to rise, so do the opportunities to find value
in it. But to identify data monetization
opportunities in an informed and resultsdriven manner, companies must assess the
value of enterprise data, determine how best
to maximize its potential and figure out how
to get the data to the market efficiently.
Find out more at www.accenture.com/
data-monetization or download the Data
Monetization PoV for our 5 step framework
to monetizing your data.
Download the Data Monetization PoV

To learn more about leveraging
enterprise data for developing
an effective monetization
strategy, contact:
Craig Macdonald
craig.macdonald@accenture.com
Benjamin Lee
benjamin.x.y.lee@accenture.com
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About Accenture Interactive
Accenture Interactive helps the world’s leading brands drive superior marketing
performance across the full multichannel customer experience. Working with over
5,000 Accenture professionals dedicated to serving the marketing function, Accenture
Interactive offers integrated, industrialized and industry-driven marketing solutions
and services across consulting, technology and outsourcing powered by analytics.
Follow @AccentureSocial or visit accenture.com/interactive.