SES Seminar Series IBC, Amsterdam RAI, September 2013

1. Together with SES
at IBC 2013
September 14, 2013

2. Internet, TV and Voice over Satellite
The Future is Now
Antonio Bove, Head of Product Development
SES Broadband Services

3. Agenda
 SES Broadband. Our view, our positioning, how do we see the future
 Broadband in rural areas: urban legends and laws of physics
 The Evolution of the Internet
 Internet Speeds fail to meet promises from terrestrial operators
 Emerging markets. Rising economies hungry of last mile connectivity. Why satellite
broadband fits so well
 Hello Africa!
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4. Broadband in rural areas
urban legends and laws of physics
What is broadband? A clear definition
 The market for Satellite broadband has changed
noticeably in recent years
• Downlink speeds approaching 20 Mbps
• High speed satellite proposition is well in line
with those for terrestrial and mobile services
What is broadband? A clear definition
 LTE networks, have been heavily supported from
European governments to diminish the digital divide,
however technology and pricing wise LTE has now
been able to deliver the undertaking.
 In short SES forecasts that the fork between who
will get fair and fast access to internet versus who
will not be able to get decent connectivity will
enlarge
4
Observed average speeds
0
1
2
3
4
5
6
7
Average Mbps
0%
20%
40%
60%
80%
100%
120%
> 5 Mbps > 2 Mbps <2 Mbps
Source: Akamai

5. 6.3 Billion 6.8 Billion 7.2 Billion 7.6 Billion
500 Million
12.5 Billion
25 Billion
50 Billion
2003 2010 2015 2020
World Population
Connected Device
Connected Devices
(per capita):
0.08 1.84 3.47 6.58
A more connected society:
the Internet of things
More connected
devices than
people
Source: Ten in Ten. Ten Technology Trends that will change the world in Ten Years, Cisco – July 2011

6. Internet of Things:
First Evolution of the Internet
New Internet Inhabitants
 What do trees, cows, shoes, and your
body have in common?
• A tree has 3,000 followers... do
you?
• Cow transmits 200 MB per year
• Connected shoe
New Internet Inhabitants
 What do trees, cows, shoes, and
your body have in common?
• Asthma inhaler cross-referenced
with environmental / weather data
• Proteus chip transmits data from
your stomach
6Sources: Cisco IBSG, 2011; Sparked, 2010; Nike, 2010; David Van Sickle, 2011; Proteus, 2011

7. IPv6: Connectivity without
meaningful limits
XXX
 52,000 trillion trillion
addresses per person
 100 addresses for every atom on the
earth’s surface
 4.8 trillion addresses for every star in
the known universe
XXX
IPv4 addresses:
4,294,967,296
IPv6 addresses:
340,282,366,920,938,463,463,374,607,431,768,211,456
7Sources: Cisco IBSG, 2006-2011; Steve Leibson, Computer History Museum; CNN

8. The Zettaflood is coming
By 2015, 1 Zettabyte of Data will flow
over the internet
 One zettabyte = stack of books from
Earth to Pluto in 20 times (72 billion
miles)
 Increase of 540,000 times from 2003;
more than 90% from video
 If an 11 oz. cup of coffee equals 1
gigabyte, than 1 zettabyte would have
the same volume of the Great Wall of
China
8Source: Cisco Visual Networking Index (VNI), June 2011

9. More and more data in the cloud
 By 2020, one-third of all data will live in or pass through the cloud
 Global cloud services revenue will jump 20% per year
 IT spending on innovation and cloud computing could top $ 1 trillion by 2014
Creating new capabilities …
Wisdom of the Cloud
9Sources: Lew Tucker, Cloud CTO, Cisco, 2011; EMC, 2010; IDC, 2010
1960 1970 1980 1990 2000 2010
Mainframe
Minicomputer
Client Server
Web
Visualization
Cloud

10. Internet Speeds fail to meet
promises in Germany
Politics under pressure to deliver
 Over recent years the European Union
and its Member States have taken
important steps to support growth
 The main pillar to achieve growth is to
enable fast penetration to the vast
majority of the population of internet
access services.
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Study Shows
 The German telecommunications
regulator, Bundesnetzagentur,
measured the Internet connection
speeds of 250,000 consumers,
confirming what many German
consumers have long suspected:
• Internet broadband service is much
slower than advertised
• The study showed that only 15.7%
of those using fixed telephone lines
and 21% percent using mobile
devices achieved the advertised
maximum speeds

11. How the future will look like
 In the foreseeable future media
content will be delivered using a
combination of fiber, cable networks,
wireless terrestrial networks and
satellites
 Leveraging the strengths of each
individual technology and forming
“hybrid satellite-terrestrial” networks
 Terrestrial and mobile networks will
rely on satellites for cost-efficient
multicast of high-bandwidth data
streams and high-definition media,
delivering
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12. High-speed broadband internet via
satellite for individuals and businesses
 New attractive Ka band offering
 Up to 20 Mbit/s
 Cheapest terminal on the market
SES Broadband

13. SES Broadband
Key advantages
 higher download and upload speeds
 providing high quality user experience
 always-on connectivity for broadband
and VoIP
 high performance and low cost end
user terminal
 do-it-yourself installation
 no infrastructure investment required
 capable of large network deployments
 Triple play capable
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Distributed to the end users
via local service providers in:
» 23 countries in Europe
» 7 countries in the Middle East
» 31 countries in Africa

14. European service coverage
Ku- / Ka-bands
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15. Ka-band modem – Gilat
 Download speed up to 20 Mbit/s
 DO-IT-YOURSELF Installation &
Automatic Commissioning
 Optimized for VoIP, Video and IPTV
 High Performance Multicast
 Advanced QoS/FUS Supporting
Variety of Service Plans
 TCP and HTTP Acceleration
 IPv4, IPv6, DHCP Server & NAT
 Provided with 75cm/2.5W antenna
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16. Ka-band terminal – Newtec
 Download speed up to 16 Mbit/s
 Easy ‘Point & Play Tool’ for
DO-IT-YOURSELF installation
 4CPM true MF-TDMA Adaptive Return
Link
 High speed connection with embedded
acceleration, encryption and pre-
fetching
 Over-the-air software upgradeability
and monitoring & diagnostics tools
 MicroSD card and USB interfaces
 Streaming video and audio with TV
quality
 VoIP telephony (SIP, H.323, …)
 Provided with 75cm/1.5W antenna
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17. Solutions Overview
High density
Fibre VDSL DSL
High Broadband Speeds
(>25Mbps)
Medium Broadband
Speeds (6-25Mbps)
Low Broadband Speeds/
No Broadband (<6Mbps)
RURAL AREAURBAN AREA
SES Broadband
for communities
Medium density Low density
Residence
Multidwelling
Households & SMEs
SES Broadband
SES Broadband
Platform
Households & SMEs
Street cabinet/
cable TV head-end/
Wireless

18. IP Bandwidth
solution
Dedicated bandwidth
Flexibility in service design
Tier 1 Teleport operations

19. IP Bandwidth solution
Product description
 Dedicated bandwidth across multiple
beams over Europe, Africa and Middle
East
 Granularity of 5 Mbit/s ramping up with
traffic growth
 Different CIRs, burst rates and QoS
policies per VSAT and per network
 Customer networks separated by
VLANs
 Web portal for service management
Tier 1 Teleport
 Secure facility
 Power diversity
 Redundant fiber connectivity
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20. WiFi and e-Schools
e-Government
Renewable Energy monitoring
Hello Africa!
Internet access as a contributor to
the development of Africa

21. Sub-Saharan Telemedicine
initiative - SAHEL
 Cornerstone demonstration project for
the establishment of a future pan-
African satellite-enhanced e-Health
platform
 Bringing professional education through
tailored content to nurses in remote
areas
 Establishing electronic communications
between healthcare facilities in isolated
areas and medical centres of
excellence
 Collecting health data from pilot sites
and make it available to the health
community

22. E-Government
 Developing a satellite ICT-solution to
overcome isolation and lack of
terrestrial infrastructures among
different African communities:
 Space4Edu - eLearning service to
support education in rural schools in
South Africa
 Rural Radio - Assisted radio services
to support agricultural development in
DRC
 Electoral e-Training - Online services
and courses for electoral management
bodies of ECCAS to support their
electoral cycles

23. eLearning
Rural schools in South Africa
 Space4Edu, in collaboration with
Rally to Read (South Africa, SA) and
READ Educational Trust (SA),
involves 13 pilot schools located in the
KwaZulu Natal region
 “Rally to Read” (R2R). Is an annual
event where sponsor companies,
private donors, organisers and
participants meet together and visit a
set of rural schools in the different
regions of SA.
 Due to the remoteness of the schools,
the visits are organised by splitting the
participants into teams, each team
visits a couple of schools in a day. All
this is done using 4x4 SUVs.
 The visits have a dual purpose: on the
one hand to bring books, learning kits,
sports equipment and educational
toys to the pupils and the teachers, all
stuff that is taken for granted in urban
schools.
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24. Thank you!