Perhaps the only good answer to that question is data.
If you answered clients, revenue or sales leads the answer is not wrong…it is simply incomplete. Digital marketing of any kind depends upon the data you gather. Data is what you know about clients, revenue and sales leads.
Without adequate lead generation, most companies would quickly fail. Traditional methods of acquiring sales leads is inefficient and unprofitable in today’s buyer-centric sales environment.
This is a stylization of an article by Craig Klein "What Drives Your Email Marketing Machine" at sellingprof.com
This presentation is designed to stand alone, without having to be presented in person. Enjoy!!