An elevator pitch (or elevator statement) is a short summary used to quickly and simply define a product, service, or organization and its value proposition. The name "elevator pitch" reflects the idea that it should be possible to deliver the summary in the time span of an elevator ride, or approximately thirty seconds to two minutes. Credits Wikipedia

1. NEED NO PITCHES; YOU NEED THEM

2. “ it’s frustrating to see
potentially good ideas and
quality entrepreneurs get
ignored too quickly
because their pitches suck.

3. W
What’s Wrong?

4. Investors need to
be able to instantly
understand your
value proposition.
“

5. H
What Can be Done?

6. “
Scrap all the buzzwords and get
to the point. Most investors have
seen hundreds of pitches, you’re
not going to “wow” them with
lengthy, meaningless descriptions.

7. Instead, focus on use cases
How?

8. Do you
Remember
?

9. 1
How will the product be
used? And I don’t mean in
broad terms – but literally
describe how it gets used.

10. 2
Who benefits? Why
do they benefit?

11. 3
How does your
product fit into your
customer’s daily life?

12. What Should Be Your Approach
Of course the Right one

13. 1
Give people a “hook” by
talking about something
that really interests them

14. 2
It must be succinct,
to the point

15. 3
Make it simple and easy for
people to contact you after
the pitch - give them an
incentive to seek you out.

16. The Rule Of Three
Tried and Tested

17. 1
The “Hook”
• Get attention and interest

18. 2
The Subject
 Explains and proves your point with
passion (investors expect energy
and dedication from entrepreneurs)
 Should induce desire (“greed
inducing”)
 Use the Concept Summary as a
framework

19. 3
The Close
 Call to action or demand for
reaction

20. U
Unique Selling Proposition Template

21. Sentence #1
For (target customer)
who (statement of the need or opportunity),
the (product/service name) is a
(product/service category)
that (statement of benefit)
Sentence #2
Unlike (primary competitive alternative),
our product (statement of primary differentiation)

22. The Ten C’s
of an Effective Elevator Pitch

23. #1 Concise
#2 Clear
#3 Compelling
#4 Credible
#5 Conceptual
#6 Customized
#7 Concrete
#8 Conversational
#9 Consistent
#10 Creative

24. And please don’t
FU
Your Pitch by doing this …

25. 1
Focus on selling a cool
product/idea instead of on
the viability of the business

26. 2
Take too long to get to
the pain/problem that
you are solving

27. 3
By not engaging the recipient
via questions that request them
to engage with you

28. RemembeR