samsung presentation on international marketing and their strategies regarding intenal markets

1. DESIGN THAT PERFORMS

2. SO Everyone’s invited to SAMSUNG DIGIT all passion

3. ABOUT THE COMPANY HISTORY The Samsung Group was founded in 1938 by Lee Byung-chul (1910-1987). It was incorporated in 1951 as Samsung Corporation. The meaning of the Korean word Samsung is "Tri-Star" or "three stars". Samsung Electronics was founded in 1969 in Suwon City South Korea as Samsung Electric Industries originally manufacturing electronic appliances such as TVs, calculators, refrigerators, air conditioners and washers. CORE VALUES In everything we do, we strive to help people live better lives. VISSION AND MISSION SAMSUNG is dedicated to developing innovative technologies and efficient processes that create new markets, enrich people's lives, and continue to make Samsung a digital leader.

5. MANAGEMENT Mr. Doh-Seok Choi has been Samsung's president since 2001 and the company's chief financial officer since 1999. Chairman: Lee Kun - hee Headquarters Seocho Samsung Town , Seoul , South Korea

6. FEW COMPETITORS OF SAMSUNG

7. MARKET ANALYSIS GLOBAL MARKET SHARE GAIN OF SAMSUNG

9. MARKET SHARES OF SAMSUNG IN CONSUMER ELECTRONICS

10. SAMSUNG GLOBAL REPRESENTATIVE MAP

11. DISTRIBUTION NETWORK OF SAMSUNG Original equipment manufacturer/vendor or supplier Factory Regional distributing center Branch warehouse Direct dealer Modern retail/ Exclusive stores & Samsung digital plazas Distributor Sub - Dealer Consumer/Customer

12. WHAT IS MARKETING ? M arketing deals with identifying and meeting human and social needs profitably. WHAT IS INTERNATIONAL MARKETING ? I nternational M arketing deals with identifying and meeting human and social needs globally & profitably or we can say reaching the international market and peoples to expand the brand identity.

13. INTERNATIONAL MARKETING STRATEGIES OF SAMSUNG PRODUCT LIFE CYCLE OF SAMSUNG MOBILES Introduction Growth Maturity Decline Beat 450 Ultra Touch wiz Omnia Next Is What?

14. PRODUCT LIFE CYCLE 2 OF SAMSUNG TV Introduction Growth Maturity Decline Introduction Growth Maturity Flat Television Ultra Slim Fit TV

15. INTERNATIONAL MARKETING STRATEGIES OF SAMSUNG STP APPROACH OF SAMSUNG SEGMENTING Segmenting is the process of dividing the market into segment based on customer characteristics & needs. Segmenting consist of: 1. Geographic segmentation 2. Demographic segmentation 3. Psychographic segmentation

19. FINANCIAL PERFORMANCE OF SAMSUNG 2007 Financial Overview AMOUNTS IN BILLIONS WON DOLLARS EUROS Net Sales* 161,847.4 174.2 127.2 Total Assets 284,165.5 302.9 205.7 Total Liabilities 180,833.2 192.7 130.9 Total Stockholder's Equity 103,332.3 110.1 74.8 Net Income* 12,873.7 13.9 10.1

21. FUTURE PLANS OF SAMSUNG