This Business Plan I along with my team built in Trimester2 of MBA. The new product consisted of a Tooth brush with a tooth paste mechanism.

1. WE-CARE IS COMING UP WITH ITS INAUGURAL PRODUCT DR.SMILE – Spreading similes 

2. WE-CARE Focus on OralHealthcare. Vision : Be the reason behind every bright smile  Our Mission: To promote dental healthcare by providing the products par excellence. To create a brand value that would find a connect with all the customers. Our Values: Integrity Responsibility Profitability Innovation

3. ABOUT DR.SMILE DR.SMILE – Spreading Smiles  Tooth Brush with Tooth Paste i.erollstick Uses pen refill mechanism Uses scroller to push the paste towards bristles ZigZag bristles to facilitate proper brushing Wonderful design and easy to hold Tooth brush with a tongue cleaner behind the head

4. INFRASTRUCTURE Setting up a small R&D inhouse facility for sample filtering. Small quality department for stringent quality checks of the sample. Advertising department for product promotion.

5. OPERATIONS

6. STATISTICAL ANALYSIS

7. WHAT CUSTOMER WANTS?

8. COST SHEET

9. WHO DO WE TARGET ? Children and Regular market Hospitality industry Travelers.

10. HOW DO WE TARGET ? Children market: Introduce various tooth paste flavours Come up with different packaging that attracts children Organize different contests for children (rollstick collection of different flavours) Regular customers: Come up with tooth paste flavours like neem, mint etc that has a very high consumption rate in the current market.

11. PROMOTION STRATEGIES Promoting brushing habit and using Dr. Smile toothbrush as just the means. Advertising Offers and Discounts Tie-up with Children Channels Free dental camps at Schools Quiz contests at Schools

12. MAJOR CHALLENGES Convincing people about our quality Regular tooth paste taste Market penetration Cost cutting to maximize profit

13. THE WAY AHEAD Coming up with a range of products in oral health care like dental floss, mouth wash, mint or clove chewing gums etc. Also look at the rural areas as a potential markets for WE-CARE products.

14. THANK YOU