1. Social Media
And Its Impact on business
Presented By:
Young bankers
Altaf
Pavan
Abhilash
Srinivas
Gowrish
Haridas

6. Classification of Social Media
 Internet forums
 Weblogs
 Social blogs
 Microblogging
 Wikis
 Podcasts
 Photographs and Pictures
 Videos
 Social bookmarking

7. Distinction from industrial
media
Some of the properties that differentiates social
media and industrial media are:
 Reach
 Accessibility
 Usability
 Immediacy
 Permanence

8. Social Networking Sites

9. Pizza Hut following Customers by using social
networking sites

10. Burger King

11. 4 Ways Social Media is Changing
Business
 1.From ―Large Campaigns‖ to ―Small Acts‖
 2. From ―Trying to Sell‖ to ―Making Connections‖
 3. From ―Controlling Our Image‖ to ―Being
Ourselves‖
 4. From ―Hard to Reach‖ to ―Available
Everywhere‖

12. 1. From ―Large Campaigns‖ to ―Small Acts‖

13. 2. From ―Trying to Sell‖ to ―Making
Connections
 In order to change the context of customer relationships
from trying to sell to seeking to engage and connect with
customers.
 companies using various means, including sites
like FACEBOOK and TWITTER to socially interact with
people.
 . Their goal is less about ―selling‖ and more ―engaging‖ — and,
as a result, through such engagement people feel more
comfortable doing business with those companies.

17. 3. From ―Controlling Our Image‖
to ―Being Ourselves‖

18. 4. From ―Hard to Reach‖ to
―Available Everywhere‖

19. Use of Social Networking sites in
Marketing & Management
Social networking online is one of today’s hottest trends. Many,
however, wonder how social networking can help their careers
or businesses and exactly how to get started with this online
marketing technique.
Social networking sites have become so popular because of
following characteristics :-
Social sites are evolving in nature, they change from day to day
thanks to the contributions of it’s members – this is why they
are so successful. As the platform evolves constantly, so should
you approach to using this medium!

21. How Social Network Marketing
can grow your business marketing
profits?
Social Media Marketing create opportunities to:
Adds a human element (you) to your business or product
Engage with customers directly but informally while hanging out online
It is fun and simple to do once you know how
Get traffic to your website
Create buzz around your website, product or service or brand
Create inbound links to your website for the search engine ranking benefit
Creates loyalty and trust

24. How to "do" Social Networking?
Working your Network
There are several things
can be done to become
more approachable:
- Your page is the first thing
people see when
researching you, so keep it
appealing.
-Add new content to your
page often, giving people a
reason to visit regularly.
Like all worthwhile business
relationships, online
networks must be
nurtured. Make the effort
to do so, and over time you
will reap the rewards.

25. Platform for growth
Social media has become a platform that is easily
accessible to anyone with internet access, opening
doors for organizations to increase their brand
awareness and facilitate conversations with the
customer. Additionally, social media serves as a
relatively inexpensive platform for organizations to
implement marketing campaigns. Organizations can
receive direct feedback from their customers and
targeted markets.

26. Why Social Media Networking ?
Popularity :-Social media has been adopted by a critical
mass of the population which means it is important for
organizations to have a social media presence. Generally, some
official presence is better than none even if a specific strategy has
not been defined.
Advertising :-Social media is an enormous advertising
platform. Organizations are able to target individuals based upon
specific interests shared on social media. For example, if an
individual watches a YouTube video about jogging, a shoe
company can serve an ad or a coffee company can target ads to
individuals who post that they are tied on social media sites.

27. Customers :- One thing is Crystal clear that .
Customers are the King and the days of marketer & seller are
gone. Mass is moving to Social networking sites so
companies will also follow where there customers go .
Awareness :- Some organizations actively use social
media in their marketing plan to keep the brand fresh in
customers' and non-customers' minds. Linking with an
organization on a social media site allows the organization to
stay connected with individuals who may or may not be
customers instead of relying on them to initiate a contact
only when they are looking for additional information.
And many more :-----

28. How organizations use social
media
Among the goals for which social media can be used are:
Customer service, e.g. direct response to customer
complaints
Broadcasting updates, announcements, news, e.g.
additional PR resource
Promotions
Behind the scenes look at the organization
Advertising

30. Platform for growth
 Easily accessible to anyone with internet access.
 Inexpensive platform for organizations to implement
marketing campaigns.
 receive direct feedback

31. Some Famous Faces using Social
Networking Sites