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what web 2.0 means for
product information development



by scott abel, the content wrangler
social media choreographer
What Web 2.0 Means to Product Information Development
What Web 2.0 Means to Product Information Development
What Web 2.0 Means to Product Information Development
what do we mean by
product information quality?
content quality relies on control
management = control
managing product information quality
means controlling content by controlling
    the content creation process
psychic power
psychic power isn’t acceptable
unless you are really good at it
several tv networks want to hear from you
What Web 2.0 Means to Product Information Development
What Web 2.0 Means to Product Information Development
What Web 2.0 Means to Product Information Development
What Web 2.0 Means to Product Information Development
What Web 2.0 Means to Product Information Development
What Web 2.0 Means to Product Information Development
What Web 2.0 Means to Product Information Development
What Web 2.0 Means to Product Information Development
what do we mean by web 2.0?
helps us do stuff
web applications that facilitate interactive
information sharing, interoperability, and
  collaboration on the world wide web
blogs/wikis: websites that allow users to
 create content, interact with content, and
interact with the site owner and each other
What Web 2.0 Means to Product Information Development
What Web 2.0 Means to Product Information Development
What Web 2.0 Means to Product Information Development
What Web 2.0 Means to Product Information Development
What Web 2.0 Means to Product Information Development
What Web 2.0 Means to Product Information Development
What Web 2.0 Means to Product Information Development
What Web 2.0 Means to Product Information Development
What Web 2.0 Means to Product Information Development
What Web 2.0 Means to Product Information Development
What Web 2.0 Means to Product Information Development
What Web 2.0 Means to Product Information Development
video/audio-sharing sites: websites that
allow users to upload content, interact with
 content, and interact with site owner and
              with each other
What Web 2.0 Means to Product Information Development
What Web 2.0 Means to Product Information Development
What Web 2.0 Means to Product Information Development
What Web 2.0 Means to Product Information Development
What Web 2.0 Means to Product Information Development
What Web 2.0 Means to Product Information Development
What Web 2.0 Means to Product Information Development
mash-ups: components of content that are
 recombined and repurposed by users to
          create new content
What Web 2.0 Means to Product Information Development
What Web 2.0 Means to Product Information Development
What Web 2.0 Means to Product Information Development
What Web 2.0 Means to Product Information Development
What Web 2.0 Means to Product Information Development
What Web 2.0 Means to Product Information Development
social networks: online communities that
allow users to upload, share, create content,
congregate in groups, interact with content,
          and interact with each other
three main types of social networks:
people-based, topic-based, purpose-based
What Web 2.0 Means to Product Information Development
What Web 2.0 Means to Product Information Development
What Web 2.0 Means to Product Information Development
how many of you have a Facebook
           account?
how often do you use it?
1) weekly, 2) daily, 3) several times a day
what do you use it for?
1) finding 2) sharing 3) other
What Web 2.0 Means to Product Information Development
What Web 2.0 Means to Product Information Development
What Web 2.0 Means to Product Information Development
What Web 2.0 Means to Product Information Development
What Web 2.0 Means to Product Information Development
What Web 2.0 Means to Product Information Development
What Web 2.0 Means to Product Information Development
What Web 2.0 Means to Product Information Development
What Web 2.0 Means to Product Information Development
What Web 2.0 Means to Product Information Development
What Web 2.0 Means to Product Information Development
What Web 2.0 Means to Product Information Development
What Web 2.0 Means to Product Information Development
What Web 2.0 Means to Product Information Development
What Web 2.0 Means to Product Information Development
how many of you have a Linkedin account?
how often do you use it?
1) weekly, 2) daily, 3) several times a day
what do you use it for?
1) finding 2) sharing 3) other
What Web 2.0 Means to Product Information Development
What Web 2.0 Means to Product Information Development
What Web 2.0 Means to Product Information Development
how many of you have a Twitter account?
how often do you use it?
1) weekly, 2) daily, 3) several times a day
what do you use it for?
1) finding 2) sharing 3) other
What Web 2.0 Means to Product Information Development
What Web 2.0 Means to Product Information Development
What Web 2.0 Means to Product Information Development
What Web 2.0 Means to Product Information Development
What Web 2.0 Means to Product Information Development
product information quality
What Web 2.0 Means to Product Information Development
What Web 2.0 Means to Product Information Development
What Web 2.0 Means to Product Information Development
What Web 2.0 Means to Product Information Development
What Web 2.0 Means to Product Information Development
are you ready?
scott abel

      scottabel@mac.com
      twitter.com/scottabel
facebook.com/scottpatrickabel
    linkedin.com/scottabel
   thecontentwrangler.com

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What Web 2.0 Means to Product Information Development

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