Twitter. It's everywhere. Newscasters mention it. Political analysts point to its influence. Marketers use it to get messages out. Journalists and bloggers use it for research. Regular folks use it to keep up with their friends, family, and co-workers. And, people of all types use it for entertainment, research, and education. But, Twitter is more than all of these things combined. It's a revolution in content publishing and its changing forever -- or at least for now -- how we communicate what's important to us to those who want to know.
Twitter: Who Cares What You're Doing Right Now, Anyway?
1. SOURCE: IMPLEMENTINGSCRUM.COM
Twitter
Who Cares What You’re Doing
Right Now, Anyway?
BY SCOTT ABEL, SOCIAL MEDIA CHOREOGRAPHER * THE CONTENT WRANGLER, INC. * 760.969.3249 * SCOTTABEL@MAC.COM
WWW.THECONTENTWRANGLER.COM * WWW.TWITTER.COM/SCOTTABEL * THECONTENTWRANGLER.NING.COM
Thursday, June 11, 2009
3. What is Twitter?
It’s a microblogging website; one of the
fastest growing networks on the planet
Thursday, June 11, 2009
4. quot;Twitter is a device-agnostic real-time
message-routing platform—which is a
fancy way of saying that it can send
messages to and receive them from a
variety of devices simultaneously, at the
moment a message is sent.quot;
Sarah Millstein, author of “Twitter and the
Micro-Messaging Revolution” (O’Reilly)
Thursday, June 11, 2009
5. What is a Tweet?
A post to Twitter is called a Tweet, a 140 (or
fewer) character text message
Thursday, June 11, 2009
6. What are Tweets about?
They can be status updates, tips/tricks,
announcements, ads, responses, etc.
Thursday, June 11, 2009
7. What is a reTweet?
A post to Twitter that was posted previously
by another user; provides attribution
Thursday, June 11, 2009
8. Twitter: A simple idea
The original sketch of the Twitter interface;
designed as a status updating tool
Thursday, June 11, 2009
9. Twitter: The first iteration
Status updates from you to your friends who
want to know what you are doing
Thursday, June 11, 2009
10. What are you doing now?
It’s not always easy to see the value in
answering this simple question
Thursday, June 11, 2009
11. quot;I started using Twitter and then decided it
was just too much trouble and I really
don't want that much information coming
at me all day long. So, I deleted my
account.quot;
Lisa Seaburg, President, Aeon (XML
consulting firm)
Thursday, June 11, 2009
12. quot;I use it to inform, get news and plug links
I find. In my opinion, I think that there are
a few too many people expressing ‘the
right way’ to use Twitter. The whole point
is that it is random. It also integrates with
your Facebook status, which is very
helpful.quot;
Monica Valentinelli, copywriter, web analyst
Thursday, June 11, 2009
13. quot;Many people use Twitter for
communicating with friends and family. I
use Twitter for networking and personal
branding. Most of my tweets are business-
oriented. I also find that Twitter is a great
tool for companies to use in their
marketing and PR efforts.quot;
Pamela Abbazia, SEO Strategist
Thursday, June 11, 2009
14. quot;I use Twitter for a variety of reasons. Most
importantly, I use it as persistent
messaging between myself and my
distributed development team when I need
to interact with them between live/virtual
meetings. I prefer it over email and IM for
short discussions and quick thoughts.”
Robert Bectel, Managing Partner, Quorum
Sense Consulting
Thursday, June 11, 2009
15. quot;Additionally, I use Twitter to follow the
findings of a select few innovative people/
groups that provide links to interesting
solutions as well as articles and traditional
blogs. By following smart folks, I have
access to an intelligent filter for marketing
and interactive content.”
Robert Bectel, Managing Partner, Quorum
Sense Consulting
Thursday, June 11, 2009
16. quot;Finally, I use it to communicate with my
wife. Our “Tweets” move quickly to email
and mobile devices which we both have,
and guarantee that we aren’t missing
important messages such as ‘Honey, get
the kids from school. My meeting is
running long’.”
Robert Bectel, Managing Partner, Quorum
Sense Consulting
Thursday, June 11, 2009
17. quot;I use Twitter to promote the store --
specifically to post upcoming tasting
events (and a reminder on the day of the
event), just-arrived beers, to promote new
content on our store blog, and notify folks
of any special hours or weather closures.”
Tiffany (Hereth) Adamowski, Technical Writer
and part time beer store manager
Thursday, June 11, 2009
18. Twitter today: How it works
Step one: Set up an account
Thursday, June 11, 2009
19. Select a Twitter name
Personal brand (or handle) or real name
Thursday, June 11, 2009
20. How it works
Step two: Find folks to follow
Thursday, June 11, 2009
21. Finding folks to follow
Skim the Twitter public timeline:
http://twitter.com/public_timeline
Thursday, June 11, 2009
22. Finding folks to follow
Clicking on a photo or user name takes you
to that member’s profile page
Thursday, June 11, 2009
23. Sometimes, they find you
Posting to Twitter also exposes your profile,
your Tweets, and makes you findable
Thursday, June 11, 2009
24. Following
When you follow someone, you can see their
Tweets - they don’t necessarily see yours
Thursday, June 11, 2009
25. Following
Twitter allows you to see a threaded view of
your conversations with others
Thursday, June 11, 2009
26. Finding folks to follow
The “build it and they will come” mentality
isn’t enough to gain large audience
Thursday, June 11, 2009
27. Finding folks to follow
Twitter can tap into other services you
already use to invite your “contacts”
Thursday, June 11, 2009
28. Finding folks to follow
Twitter can email your friends, prospects,
co-workers with a personal note from you
Thursday, June 11, 2009
29. Finding folks to follow
Twitter can “match” you with others that
you may be interested in following
Thursday, June 11, 2009
30. Finding folks to follow
Third-party services are also a good way to
locate followers of interest; search by topic
Thursday, June 11, 2009
31. Finding folks to follow
Keyword search tools can help you spot and
automatically follow interesting folks
Thursday, June 11, 2009
32. Deciding who to follow
You can also use third-party services like
Mr. Tweet - there are many others
Thursday, June 11, 2009
33. Finding folks to follow
You can also search the “Twitterverse” using
http://search.twitter.com
Thursday, June 11, 2009
34. Finding folks to follow
Real-time results show who is using your
search term; Follow those that interest you
Thursday, June 11, 2009
35. Revealing conversations
Twitter search also shows you the
conversation thread, which can be useful
Thursday, June 11, 2009
36. How it works
Step three: Create some interesting posts
(Tweets) designed to attract followers
Thursday, June 11, 2009
37. @ replying to a Tweet
Use @ before a username to respond to a
Tweet so everyone else can see
Thursday, June 11, 2009
38. RT (reTweeting)
Use RT before @username to give attribution
to the person who made the original post
Thursday, June 11, 2009
39. Tweets
Text and special characters - 140 characters
or fewer, including URL, RT, @
Thursday, June 11, 2009
40. Following others
Clicking the “Follow” button is all that’s
required to follow another user
Thursday, June 11, 2009
41. Following others
Once you are a “follower” you will see this
user’s posts when you view Twitter feed
Thursday, June 11, 2009
42. Following others
Once you follow someone, and they follow
you back, you can contact them (via DM)
Thursday, June 11, 2009
43. Twittiquette
Rules and suggestions for best results
Thursday, June 11, 2009
44. Rule #1
Block mass followers; Following a lot of
people, has few followers, made 1 post
Thursday, June 11, 2009
45. Rule #2
If you can’t say it in 140 characters, write a
blog post about it and point folks to it
Thursday, June 11, 2009
47. Rule #4
Decide whether you are posting professional
or personal content; Don’t deviate often
Thursday, June 11, 2009
48. Rule #5
Be selective about whom you follow (this
depends on your intent, obviously)
Thursday, June 11, 2009
49. Error messages
Twitter error messages are often funny,
creative gems that yield a quick smile
Thursday, June 11, 2009
50. Error messages
Twitter error messages are often funny,
creative gems that yield a quick smile
Thursday, June 11, 2009
51. Twittervision
There are many cool and innovative services
built on top of Twitter data via the API
Thursday, June 11, 2009
52. Twittervision in 3D
Services are being created from Twitter data
every day; There’s always something new
Thursday, June 11, 2009
53. Twistory
Services are being created from Twitter data
every day; There’s always something new
Thursday, June 11, 2009
54. Tweets and Google
With a snippet of code you can make your
web browser display Twitter results, too!
Thursday, June 11, 2009
55. Tweets and RSS feeds
You can search Twitter and make the results
an RSS feed that you can reuse elsewhere
Thursday, June 11, 2009
56. Tweets and RSS feeds
You can search Twitter and make the results
an RSS feed that you can reuse elsewhere
Thursday, June 11, 2009
57. Twictionary
A dictionary of Twitter terms and jargon
Thursday, June 11, 2009
58. TwitTrans
One one free translation service; Send tweet
and wait for translated response
Thursday, June 11, 2009
59. Measuring success
There are a wide variety of services
dedicated to rating, ranking your efforts
Thursday, June 11, 2009
60. Measuring success
There are a wide variety of services
dedicated to rating, ranking your efforts
Thursday, June 11, 2009
61. The future and Twitter
High profile bloggers have replaced writing
daily blog posts with frequent Twittering
Thursday, June 11, 2009
62. TWITTER LINKS OF INTEREST
TWITTER.COM/SCOTTABEL * SCOTT’S TWITTER FEED
TWITTER.COM/STCSANDIEGO * SAN DIEGO STC
MRTWEET.COM * RECOMMENDS FOLKS TO FOLLOW
TWINFLUENCE.COM * MEASURES REACH, RANKS USERS
SEARCH.TWITTER.COM * REAL-TIME TWITTER SEARCH
BITLY.COM * SHORTENS URLS, TRACKS LINK CLICKS
TWITPIC.COM * SEND PHOTOS VIA TWITTER
PING.FM * AUTO-ROUTES TWEETS TO OTHER SERVICES
TWITTERVISION.COM * ENTERTAINING TWITTER USE
TWEETDECK.COM * STREAMLINES NOTIFICATIONS
TWITTERHOLIC.COM * RANKS TWITTER USERS
Thursday, June 11, 2009
63. SCOTT ABEL, SOCIAL MEDIA CHOREOGRAPHER
THE CONTENT WRANGLER, INC. * 760.969.3249
SCOTTABEL@MAC.COM
WWW.THECONTENTWRANGLER.COM
WWW.TWITTER.COM/SCOTTABEL
THECONTENTWRANGLER.NING.COM
Thursday, June 11, 2009