More Related Content Similar to Improving Findability: The Role of Information Architecture in Effective Search (20) More from Scott Abel (20) Improving Findability: The Role of Information Architecture in Effective Search1. Improving Findability: The Role of
Information Architecture in Effective
Search
DocTrain East – October 18th, 2007
Seth Earley
781-444-0287
Seth@earley.com
1
Improve your ability to find critical information 2. Seth Earley, Founder, Earley & Associates, Inc.
16 person consulting firm working with enterprises to develop
knowledge and content management systems and taxonomy,
metadata and search strategies
Co-author of Practical Knowledge Management from IBM Press
14 years experience building taxonomies for content and
knowledge management systems, 20+ years experience in
technology
Founder of the Boston Knowledge Management Forum
Former adjunct professor at Northeastern University
Founder of Search Community of Practice :
http://tech.groups.yahoo.com/group/SearchCoP
Founder of Taxonomy Community of Practice:
http://finance.groups.yahoo.com/group/TaxoCoP
Host monthly conference calls of case studies on search and
taxonomy
Recently acquired taxonomy management tool company
(www.wordmap.com)
Precise access to information, enabled by consistent organisation
© 2007 2
Improve your ability to find critical information 3. Agenda
Search and the hype cycle, search as a utility
Basic premises
The challenge of search
Taxonomy, metadata & content management
5 taxonomy & search strategies you should know!
Faceted search
Tagging
Clustering
Tuned search
Disambiguation
© 2007 3
Improve your ability to find critical information 4. Search as Utility
“search as a utility has become deeply ingrained
into people's everyday lives.“ – Study by
Nielsen/Net Ratings
“search software, hardware, and support bundle
or search appliance has become very popular
since being introduced in early 2002quot; – Goebel
Group
These are misleading concepts. Search is used as a utility, but
contexts vary so widely that “plugging search in” does not always
produce satisfactory results.
© 2007 4
Improve your ability to find critical information 5. Search and the Hype Cycle
Different ‘flavors’ of Search are at various levels of maturity
2. At the Peak
2
Enterprise IM
4
Information Retrieval and
Search — Advanced
5
Smart Enterprise Suites
Wikis
Content Integration
1
Taxonomy
3
Corporate Blogging
1. On the Rise
Corporate Semantic Web
Desktop Portals
Content-Process Fusion
Desktop Search
5. Entering the
Personal Knowledge Networks
Plateau
Information Extraction
4. Climbing the Slope Virtual Workplace
3. Sliding Into the Trough Knowledge
Web Conferencing
Management
Public Semantic Web MMS
Automated Text Enterprise Content
Categorization Management
Expertise Location and Presence
Management
Folksonomies
E-Learning Suites Source: http://www.gartner.com
Shared Workspaces
Records Management
© 2007 5
Improve your ability to find critical information 6. Basic Premises
Premise 1 – All of search is about metadata
Need to understand the relationship of taxonomy and metadata
Premise 2 – The line between search and navigation is
blurring
Faceted search looks like navigation, guided navigation is
search
Premise 3 – Search needs to be designed as an application,
not an appliance
Design of any application requires attention to user context
Premise 4 – Search needs to be integrated into processes,
not added on
Relevant search is context specific, context depends on process
© 2007 6
Improve your ability to find critical information 7. Basic Premises
Premise 5 – We need to understand work processes, user
tasks and user context in order to make search effective
Users search for information in order to accomplish a goal
Premise 6 – Taxonomy, metadata and information
architecture are all aspects of search
These are all an attempt to surface information for users in the
context of their objectives
Premise 7 – Search algorithms, no matter how
sophisticated, intelligent and complex will never obviate the
need for some level of structured tagging
Premise 8 – Taxonomy strategy needs to be tightly linked to
search strategy (and to content strategy)
© 2007 7
Improve your ability to find critical information 8. Basic Premises
Premise 9 – Metadata is either implicit in content
or explicitly applied to content
Implicit metadata can take many forms – inherent
structure of a piece of content or even the source or
context of content
Premise 10 – Search is messy
Relevant results are in the eye of the beholder, language
is imprecise, meaning is vague
© 2007 8
Improve your ability to find critical information 9. “…search terms are short,
ambiguous and an approximation
of the searchers real information
need…”
Source: http://research.microsoft.com/~ryenw/papers/WhiteCONTEXT2002.pdf
Ryen W. White, Joemon M. Jose and Ian Ruthven
© 2007 9
Improve your ability to find critical information 10. What is the right balance?
Content can be created in structured or unstructured
contexts
It’s value can vary depending on audience, context or
process
Some content is extremely nuanced and requires more
precise access (according to audience or task, solution,
etc…)
Search can be based on inherent structure and content of a
document (implicit metadata) or on information applied to
that content (explicit metadata)
© 2007 10
Improve your ability to find critical information 11. Different tools are appropriate depending upon degree
of collaboration and creation versus structured access
More
Less
Structured
Structured
Knowledge Creation Knowledge Access/Reuse
Chaotic Processes Controlled Processes
Online Records Mgt
Wikki’s
Email Workflow
Collaborative
Learning Systems
systems
Workspaces
Instant
Blogs
Messages Instructor Doc Mgt
Content Mgt
Discussions
Led Systems
Courses
© 2007 11
Improve your ability to find critical information 12. Relative value
Lower Value Higher Value
(Easier to access)
(More difficult to access)
Unfiltered Reviewed/Vetted/Approved
Lower Cost Higher Cost
Formal Tagging/Organizing Processes
Best
External News Interim Example Benchmarks
Practices
deliverables deliverables
Message Discussion Success Approved
Content
text postings Stories Methods
Repositories
Structured tagging
Social tagging
(taxonomy)
(“folksonomy”)
© 2007 12
Improve your ability to find critical information 13. IA: The intersection of taxonomies,
metadata and content objects
Taxonomy: system for organizing and classifying
content
Metadata: information about our content,
housekeeping, as well as semantic and structural
information
Content Objects: groups of metadata that are
assembled into components that are then
assembled into pages or documents
© 2007 13
Improve your ability to find critical information 14. Goals of a taxonomy
Allow for knowledge discovery
Improve usability of applications as well as
learnability of applications
Reduce the cost of delivering services, developing
products and conducting operations
Improve operational efficiencies by allowing for
reuse of information rather than recreation
Improve search results and applicability (both
precision and recall)
© 2007 14
Improve your ability to find critical information 15. Precision versus recall
Precision versus recall
We have a repository, execute a search and retrieve a result set
Results
Relevant items
in a database
But – not every relevant document is retrieved and not all results are relevant
This is quantified as “recall” and “precision”
© 2007 15
Improve your ability to find critical information 16. The role of metadata
It is the “is –ness” of a piece of content
And the “about- ness” of a piece of content
This is a Product Description
It is about the Motorola Razr
Information Architecture is the organizing
Information Architecture is the organizing
principle behind metadata and how that
principle behind metadata and how that
information is surfaced to the user
information is surfaced to the user
© 2007 16
Improve your ability to find critical information 17. Content models
Content is structured with body information and a
wrapper that formats and tags that information
Also called a “content object model”*
Title
Simple content object model
Description
*Content model refers to overall framework
Content object model refers to a specific model for a set
of document types
I.e., an overall “Content Model” includes multiple
Content Object Models”
© 2007 17
Improve your ability to find critical information 18. FAQ
Product
“is – ness” Press release
Specification
Promotion
Title Doc_ID
Doc_Type
Author Date
Product_Name
“about – ness”
Features
Metadata for a
product page in a
Category
content management
system
© 2007 18
Improve your ability to find critical information 19. Content modeling – Policy example
Standard Header
Title Subject Doc_ID
Author Date
Policy content type Content_ID
Date
Content_ID
Date
Customer Service content type
Content_ID
Date
Claims processing content type
© 2007 19
Improve your ability to find critical information 20. © 2007 20
Improve your ability to find critical information 21. © 2007 21
Improve your ability to find critical information 22. Why the metadata tutorial?
One word: faceted search
Improve your ability to find critical information 24. Navigational taxonomy
Challenge is there is no “one way”
to navigate that is correct.
Taxonomy can be a hierarchical
grouping of navigational nodes Is this the “correct” way?
on a web site
© 2007 24
Improve your ability to find critical information 25. Navigational taxonomy
Motorola.com
Modems &
Mobile phones 2-way radios
gateways
Camera Bluetooth
phones phones
Bluetooth
accessories
Sunglasses Headsets
Or is this one “correct”? Or is this one?
© 2007 25
Improve your ability to find critical information 26. Motorola.com => United States => Government => Portable Radios
Motorola.com => Portable Radios => United States => Government
Motorola.com
Government Enterprise Consumers
Mobile Portable
computers radios
United
Canada United States
Kingdom
Motorola.com => Government => Portable Radios => United States
© 2007 26
Improve your ability to find critical information 27. Navigating with “facets”
Two way radios
“Facet” is a top level
Portable
category in the taxonomy
Fixed
Mobile
Motorcycle
Product type
Vertical market Target document:
Government P = Portable radio
Manufacturing G = United States
V = Government
Wholesale retail
Country
Vertical market
Canada
United Kingdom
United States
Just three nodes with 5
Geographic
terms each could have 3 to
region
the 5th power (243) possible
combinations
© 2007 27
Improve your ability to find critical information 28. Is it search? Or navigation?
Some people can identify with a very practical use of taxonomies: Online Shopping
Many of the parameters on diamond
Many of the parameters on diamond
Taxonomies allow selection of
Taxonomies allow selection of selection (color, cut, clarity and shape)
selection (color, cut, clarity and shape)
type of processor, amount of
type of processor, amount of pull from a “controlled vocabulary” that
pull from a “controlled vocabulary” that
ram, manufacturers, etc
ram, manufacturers, etc are part of the taxonomy
are part of the taxonomy
© 2007 28
Improve your ability to find critical information 29. Taxo term values
Facets
© 2007 29
Improve your ability to find critical information 30. © 2007 30
Improve your ability to find critical information 31. Faceted search implies tagged
content with nice structured
metadata…
What if we don’t have a lot of existing metadata? Does
that mean hire bunch of people to enter it in?
Manual tagging is rarely practical with large amounts of
lower value content. Instead, we need to derive implicit
metadata from content
Improve your ability to find critical information 32. Leveraging metadata
All search leverages metadata
Metadata is either implied/derived from content
or specifically applied to content
Apply taxonomy terms as metadata to a
document so that relevant and consistent search
results are returned when users enter query
terms
ie. Taxonomy drives content tagging. Search engine
leverages tags for more precise results
© 2007 32
Improve your ability to find critical information 33. All search leverages metadata…
…but not all metadata is explicit
Full text search derives metadata about
documents
Creates an index of terms that occur in a
document collection
Associates documents with those index entries
© 2007 33
Improve your ability to find critical information 34. All search leverages metadata…
Occurrence of certain words in a document and the
relative value of those occurrences, including:
Weighting
Relative positioning
Semantic relationships…
…becomes information about the document that is
cached in the index and served by the search
engine
Search algorithms vary in how metadata is
derived and exposed to users.
Relevance ranking, for example, is additional metadata for a result that is
Relevance ranking, for example, is additional metadata for a result that is
‘implied’ or derived based on incoming connections to a piece of content.
‘implied’ or derived based on incoming connections to a piece of content.
© 2007 34
Improve your ability to find critical information 35. Context as metadata
Metadata can be explicit or implicit
Implicit: implied though not directly expressed;
inherent in the nature of something, implied by
context
Explicit: precisely and clearly expressed or
readily observable; leaving nothing to implication
© 2007 35
Improve your ability to find critical information 36. Examples of implicit metadata:
‘Structure’ and format of content – a piece of content may
be ‘unstructured’ and not contain metadata, but it is well
organized.
Example : Newspaper story contains a headline, sub head,
and first paragraph with who, what, where, when, etc.
Clear editorial standards
Context of content – Where did the content come from? If
from a particular web site, file share, data source or intranet
location the domain of knowledge provides context.
How can we disambiguate the term “diamond”?
Sports site – baseball diamond
Commerce site – diamond ring
Sales context for ‘feature’ versus engineering context for
‘feature’
“Adapter” – power cord
“Adapter” – blue tooth headset
© 2007 36
Improve your ability to find critical information 37. Context as metadata
If we maintain context of a piece of information in
our search results, this is equivalent to having
additional metadata on that content
Search results
organized by repository
This is a form of
“federated” search – a
single search term fed
to multiple repositories
Example courtesy of Morrison and Foerster
© 2007 37
Improve your ability to find critical information 38. Structure as metadata
Some content has excellent implicit metadata
News story for example
Has a main topic
Usually a summary of important points at the beginning
Mentions people, places and things that can be ‘extracted’ as
entities
Complies with editorial standards, usually contains a narrow theme
Will get good results from auto categorization and entity
extraction
Some content has poor implicit metadata
Email for example
Usually contains lots of topics
Does not have a theme
Does not comply with editorial standards, can be rambling, poorly
written
Will not get good results from auto categorization and entity
extraction
© 2007 38
Improve your ability to find critical information 39. Who tags content?
Automated
Based on process
Rules derived depending on source
or use of content (for example:
Policyholder Communications)
Based on content
Learning algorithm or rules based
classifier
Full text search index
Extracted entities
By People
By primary client
Customer tags documents based on
content and purpose
Outsourced to service bureau
Service bureau tags content based
on rules and style guides
© 2007 39
Improve your ability to find critical information 40. Indexing
Full text index is a form of metadata
Search vendors differ in how algorithms derive and surface this
metadata
Having a structured taxonomy adds customer context to the
search index
Context Challenges
Derivation
Application
Surfacing to UI
When we use a taxonomy to access content we have turned it into
an index
Taxonomy is not content specific, has no relevance or significance
Taxonomy can be reused, an index cannot
© 2007 40
Improve your ability to find critical information 41. How are tags derived?/Where do they live?
=
License Agreement
License
Content Type =
Forward Index – Words per document
Organization = Inverted Index – Documents per word
ABC Company
ABC
DEF Company customers section 7
customer support secondary support
Topic = Support customer support team secondary support person
DEF SLA
ABC shall provide first level technical DEF software SLA failure
support to all Licensed Product end users
end users software
and/or Sublicensed Product
escrow agreement. source code
customers/users. DEF will provide second
escrow agent support level
level support. DEF shall provide to ABC a
exhibit c sublicensed product
primary and a secondary support person to
act as the primary interface with ABC’s first level technical support technical support
technical and customer support team. DEF licensed product
shall provide direct technical support to
release condition
ABC for all uses of the DEF Software.
Support level definitions and responsibilities
are set forth in Exhibit C. An “SLA Failure” What would extracted entities look like?
as defined in Exhibit C shall qualify as a
How do we know the difference between “licensed
Release Condition sufficient to authorize the
product end users”, “licensed product” and “end
Escrow Agent to release to Source Code to
ABC pursuant to Section 7 and the Escrow users”?
Agreement.
© 2007 41
Improve your ability to find critical information 42. Search index points to document
1
Forward Index – Words per document
Inverted Index – Documents per word
ABC – 1,2,3,4
Customers - 3
2 customer support – 3,4
customer support team - 1
DEF - 2
DEF software – 2
… etc
3
4
© 2007 42
Improve your ability to find critical information 43. Clustering algorithm groups similar documents
(Dynamic) Clusters are based on
what is important to my audience
and what the user is interested in at
that moment (search context)
These are about
software licensing Search for “SLA” returned
a total of 8 documents
licensed product – 5 items
software
source code
support level
sublicensed product
technical support – 3 items
These are about
customer support
© 2007 43
Improve your ability to find critical information 44. How can content be tagged?
Instead of tagging the document, an index is
001 created that points to the document
GUID =
License
Content Type =
Organization = ABC Company
DEF Company
ABC shall provide first level technical
Topic = Support
support to all Licensed Product end users
and/or Sublicensed Product
customers/users. DEF will provide second
level support. DEF shall provide to ABC a GUID Content type Organization Topic
primary and a secondary support person to
001 License ABC, DEF Support
act as the primary interface with ABC’s
technical and customer support team. DEF
002 SLA ABC Terms
shall provide direct technical support to
ABC for all uses of the DEF Software.
Support level definitions and responsibilities
are set forth in Exhibit C. An “SLA Failure”
How do we leverage an index in search
as defined in Exhibit C shall qualify as a
Release Condition sufficient to authorize the
and navigation?
Escrow Agent to release to Source Code to
ABC pursuant to Section 7 and the Escrow
Agreement.
© 2007 44
Improve your ability to find critical information 45. Navigation versus Classification
Sales Tools
Analyst Reports
Case Studies
Customer References
FAQ’s
Pricing & Licensing
White Papers
Presentations
© 2007 45
Improve your ability to find critical information 46. Navigation versus Classification
Sales Tools Best Practices in .NET Development
Analyst Reports
By Title
By Topic
By Product
Case Studies
By Customer Building Rich Internet Applications
By Product
By Solution
By Industry
By Region
Customer References
Data Translations Using XML and XSLT
FAQ’s
Pricing & Licensing
White Papers
Presentations
© 2007 46
Improve your ability to find critical information 47. Navigation versus Classification
.NET
Sales Tools
Analyst Reports
By Title
By Topic
By Product
Case Studies .Architecture
By Customer
By Product
By Solution
By Industry
By Region
Distributed Applications
Customer References
FAQ’s
Pricing & Licensing
White Papers
Presentations
© 2007 47
Improve your ability to find critical information 48. Navigation versus Classification
GUID Content type Customer Topic
Sales Tools 001 Analyst ABC, DEF Architecture
Analyst Reports Reports
By Title 002 Case Studies ABC .NET
By Topic
By Product This is what a search index would look like
that contains metadata
Case Studies
By Customer We need to marry the navigational index with
the search index
By Product
By Solution
By Industry
By Region Navigation is just another access structure – an entry in
the index – but is different from classification
GUID Content type Customer Topic Node
001 Analyst ABC, DEF Architecture Sales ToolsAnalyst
Reports Reports
002 Case Studies ABC .NET Sales ToolsCase
Studies
© 2007 48
Improve your ability to find critical information 49. Navigation leverages Classification
Topic
• .NET
• Architecture
Sales Tools • Collaboration
Analyst Reports • Compliance
• Distributed Applications
By Title • Industry Standards
• JAVA
By Topic • Messaging
By Product • …
Product
• Web Speed Workshop
Case Studies • 4GL Development System
• Translation Manager
By Customer Solution
• Roundtable • Business Continuity
By Product • … • Business Intelligence
By Solution • Business Trends
• Deployment
By Industry • Development
Industry
By Region • Integration
• Government
• …
• Financial Services
• Healthcare
Customer References • Manufacturing
• Real Estate
Region
FAQ’s • Retail
• North America
Pricing & Licensing • Telecommunications
• EMEA
• Transportation and Distribution
• Latin America
White Papers • …
• Asia Pac
Presentations • Worldwide …
© 2007 49
Improve your ability to find critical information 50. Tuned Search, or “Best Bets”
© 2007 50
Improve your ability to find critical information 51. Tuned Search
What is Tuned Search?
Search terms are defined in a taxonomy and
mapped back to specific locations of information
(ie. Specific web pages).
Eg. A user searching on a broad term like cell
phones would be first pointed to a landing page
(a “best bet”), or presented a box of hand-picked
links above regular search results.
© 2007 51
Improve your ability to find critical information 52. Best Bets Example – Best Buy
© 2007 52
Improve your ability to find critical information 53. Tuned Search “Best Bets”
The same search using just keyword matching
could a have retrieved a list of pages with the
words “phone” or “cell” e.g.
Home phones
Cordless phones
12 cell batteries
Etc.
Reading through pages of possible matches is
time consuming and frustrating
© 2007 53
Improve your ability to find critical information 54. Best Bets Example – SAP.com
Search on “CRM” or “Customer Relationship
Management”
© 2007 54
Improve your ability to find critical information 55. Tuned Search “Best Bets”
How Does a Taxonomy Help?
Using the taxonomy categories as landing pages
assures that users are strategically directed to the
content that is most important.
© 2007 55
Improve your ability to find critical information 56. Tuned search – “Best Bets”
When do I use it?
As a portal or websites grow, the number of
pages with matching keywords increases.
This increases the likelihood of a search query
returning high numbers of results.
Tuned search helps when keyword searching
brings back to many results, and you want to
map common searches to specific, commonly
viewed pages of information.
© 2007 56
Improve your ability to find critical information 57. Tuned Search – “Best Bets”
How is it implemented?
Create a small database of search terms and then
map these terms to landing pages or specific links
Common search terms may be extracted from search
logs
Search engine must be configured to display the
best bets link box or redirect to the landing page
Few search engines provide this capability out of the
box…
© 2007 57
Improve your ability to find critical information 58. Disambiguation
© 2007 58
Improve your ability to find critical information 59. Disambiguation of search results
What is Disambiguation?
If a user enters a broad term (like “mobile”) the
taxonomy can return terms that help the user
select a more precise terms
Includes multiple approaches:
Term expansion
Complex lookups
© 2007 59
Improve your ability to find critical information 60. Disambiguation methods
Show related search terms in the search results
page.
Show additional search terms as links, perhaps
with a prompt - quot;You might also be interested
in:quot;
Expand the query and show the expanded words
in the search box
Expand the query invisibly
© 2007 60
Improve your ability to find critical information 61. Disambiguation of search results
Mobile data terminals
mobile
Handheld computers
Network Infrastructure Presenting
Mobile switches
term in
Phones
multiple
Fixed mobile car phones
contexts
Mobile phones
Software applications
Mobile applications
Two way radios
Mobile radios
Intelligent video solutions
Mobile video enforcer
Mobile video sharing
MESH Solutions
Multi-radio mobile broadband
Mobile Computing
Mobile application
© 2007 61
Improve your ability to find critical information 63. “We should get Google”…
© 2007 63
Improve your ability to find critical information 64. Why you will not “just get Google”
Google leverages linkages on the web that are not
typically duplicated internally in the organization
Search engines cannot infer intent or know what is
important to you in the context of your work task
Information relevance is dependant on who you are and
your level of expertise as well as what you are trying to
accomplish
Not all content is equal - Google is fine for broad search
results or less precise information, may not work as well
if large numbers of documents with finer granularity of
differences
© 2007 64
Improve your ability to find critical information 65. Google’s search appliance is leveraging
taxonomy values
The new “one box” feature allows querying of structured
content via specific keywords
East Coast Sales
Contact: Wick
PO
Revenue by age
Weather
© 2007 65
Improve your ability to find critical information 66. © 2007 66
Improve your ability to find critical information 67. © 2007 67
Improve your ability to find critical information 68. Configuration process
See: http://code.google.com/enterprise/documentation/oneboxguide.html
“Define trigger”
“Choose provider”
“Format results”
What does this really mean?
Need to consider taxonomy, metadata and thesaurus
entries, for example a trigger may include equivalent
terms:
lax airport conditions
SFO airport delays
newark airport status
© 2007 68
Improve your ability to find critical information 69. We still have a context
problem
“Revenue” is an ambiguous
term
© 2007 69
Improve your ability to find critical information 70. Why doesn’t Google, just use Google?
© 2007 70
Improve your ability to find critical information 71. Why you will not “just get Google”
© 2007 71
Improve your ability to find critical information 72. Developing a Search Strategy
Search needs to be thought of as an application – not
an afterthought
It’s not possible to ‘bolt it on’ and expect decent
results
Organizations are beginning to recognize search as an
integral application
When developing a search strategy, one size does not
fit all
Enterprise search is different from Web search
© 2007 72
Improve your ability to find critical information 73. Developing a Search Strategy
Find combined set of functionality that will satisfy needs of
different groups within the organization.
This involves identifying common requirements that are good
candidates for standardized solutions.
Identify unique requirements of groups that could place a burden
on the standard search service and where it may be better to
develop a custom extension.
The most effective strategy is one that avoids redundancy and
unnecessary complexity that often happens when systems are
developed and / or integrated in an “ad-hoc” manner.
Identifying the “outliers” up front may be as important as
identifying common issues.
Having a global set of requirements enables prioritization based on
both value and cost.
© 2007 73
Improve your ability to find critical information 74. Community of Practice Calls
Taxonomy Group url:
http://finance.groups.yahoo.com/group/TaxoCoP
Upcoming call topics:
Taxonomies & the Semantic Web
Taxonomy Validation
Proving the ROI
Multi-lingual Taxonomies
Getting Management Buy-In
Taxonomy Tools & Software: Beyond Excel
Taxonomy Project Deliverables: What to Promise and When
Taxonomy CoP Wiki at http://taxocop.wikispaces.com/
Search Group url:
http://tech.groups.yahoo.com/group/SearchCoP
© 2007 74
Improve your ability to find critical information 75. Research Reports and White Papers
Go to http://www.earley.com/Articles.asp
Aligning Business Technology Goals
Deriving a Taxonomy: Assembling Terms for a Consistent Point-of-
View
Indexing & Taxonomies: Finding the Best Way to Organize Online
Content
Knowledge Mapping - A Fast Way to the Heart of the Organization
Making the Business Case for Enterprise Taxonomy
Managing Multiple Facets & Polyhierarchy
Measuring the Success of a Taxonomy Project: Tuning Content
Categories for Continuous Improvement
Retrospective Indexing: Strategies for Cataloging Legacy Content
Taxonomy Metadata & Search
Text Mining: Search's Silver Lining
© 2007 75
Improve your ability to find critical information 76. Questions?
Seth Earley
seth@earley.com
www.earley.com
781-444-0287
Send an email to Info@earley.com for a
free pass to one of our con calls.
© 2007 76
Improve your ability to find critical information