The document provides advice for organizations selecting content management software to avoid being misled by vendor marketing claims. It recommends thoroughly understanding an organization's content, users, and problems before creating requirements. It also advises getting customized demonstrations using own content, references from real users, and considering consultants to help evaluate vendors and ensure the best fit. The key is finding software that directly addresses the organization's unique needs and business processes.
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Avoiding the Software Marketing Trap: Understanding Lies and Near-Truths When Vendors Try To Sell You Content Management Software
1. Avoiding the Software Marketing Trap:
Understanding Lies and Near-Truths When Vendors Try
To Sell You Content Management Software
Steve Manning
Principal Consultant, The Rockley Group Inc.
manning@rockley.com