SlideShare uma empresa Scribd logo
1 de 32
Baixar para ler offline
Getting the Most Out of
LinkedIn




                         By Alan Belniak
  http://www.linkedin.com/in/alanbelniak
     Edited/Designed by Alessandro Bertolucci
       http://www.linkedin.com/in/abertolucci
                                                © Keith Williamson
Why focus on LinkedIn?
It’s one of
the most
important
B2B
Social
Networks
REALLY!
FACE IT
A lot of
You can’t ignore it anymore
people
say so…
© Bob Smith




OK – I’m on LinkedIn.
Now what?
It’s
                All
                About
                You
                (Baby)
                Actually –
                it’s about your profile


© Duane Jones
Your profile is key


It’s your most important
asset on LinkedIn.
Never mind your insightful
messages, your
participations in groups or
whitepapers – you will be
judged on your profile - first.

So let’s see what we can
do…
First, add a (good) picture



Seriously folks – a profile pic from a
vacation spa, bachelor(ette) party
                                                           BAD
or other non-professional event
isn’t going to win you any favors
and will likely damage your
credibility towards potential clients,
employers, suppliers and partners.

And all-though we all want to            © Patrick Moore
                                                           GOOD
embrace our inner-Steve-Jobs, let’s
not over-do it. In other words –
don’t look like a pretentious git
(unless you happen to be the next
Steve Jobs).
                                                           Too much
                                                           but f’n amazing
Are you still living in the 90s?

When you meet someone in real life,
you don’t tell them about the job you
had 4 years ago, Why would you do
that online?

Detail only those positions you’ve
held RECENTLY – meaning the
last year or two. If you must show
more – go head but keep it relevant
to your current position.



       If you’re looking for work – that’s a different
       story (and a different eBook)
People have short attention sp --              hey look, a bird!
By default – LinkedIn’s profile
order isn’t always ideal for
keeping people’s attention.
Plus your profile is competing
with advertising, email, and
other social media. So you
need to get their attention fast.

Luckily – your profile elements can easily
re-arranged by dragging them around
the page.

So start with your strengths or tailor it to
reach your goal or target audience.

          TIP– pretend you’re doing an
          elevator pitch about yourself.
Get a Custom URL




Once your profile is done you’ll notice the default
LinkedIn profile address for your profile:

http://www.linkedin.com/pub/YOURNAME/8/369/0

Yeah – we know – it stinks.

Thankfully – you can customize it fairly easily (and free)
– to something more reasonable like:

http://www.linkedin.com/in/alanbelniak


Just click on the edit button
next to your profile URL and
you’re off to the races.
                                                             Photo By: http://www.anna-OM-line.com
Ok, how will people find me?


                                                                            Again – your profile is key.


Treat LinkedIn like a search engine for                         Make your profile so it’s friendly to
ads… and you’re the product                                     people, and friendly to search

 Good: I sell stuff                                             Friendly to search: use acronyms,
                                                                  jargon, and the like that are known
 Better: I sell enterprise software                              in the industry (without overdoing it)
 Best: I help buyers find solution-                             Friendly to people: what do real
  ready Enterprise software for                                   humans say? ‘pee-el-emm’? Or
  manufacturing environments, big                                 ‘software for manufacturing’?
  and small (I call it PLM)                                       (without overdoing it)


        “    Strike a balance and know your target – you can’t be all
             things to all people – find a target market and stick to it.
                             based on: http://www.christopherspenn.com/2012/03/the-biggest-linkedin-profile-power-tip-of-all
                                                                                                                               ”
“Do you want to just wear the
minimum required amount of flair?”

Time to have some fun.
Be sure to add:
• Specialties,
• Skills,
• Applications - like SlideShare or
  Portfolio, & make sure you edit your
  three URLs/Links


        TIP - If you can – make sure one is to an
        active blog – or some kind of VALUABLE
        informative page with a TRACKABLE call
        to action.




                                                    © Thad Zajdowicz
Now that your hair is combed and your teeth are brushed…




                 GO MEET
                 PEOPLE!


                                                           © Larissa Kanno
Very funny – but how do I do that?
Well - it’s all about them :




  You know – YOUR CUSTOMERS – and how to find them.
Using Advanced Search Effectively
People Searching

Typing in just a name is lame.
Jack it up!
 Use the advanced search, and get
  more. Limit your searching to a
  particular industry that makes
  sense for you.

 Or, limit it to a geographic area –
  maybe a car ride away!
    – Example: VP of Engineering within
      50 miles of 02494
    – This can be prospecting within a
      car ride!

 Search by title – target the people
  with the check books
                                          © Nelson Syozi
 SORT YOUR RESULTS to see
SAVE TIME!     good stuff up top, crappy
               stuff at the bottom




              DON’T keep re-inventing the
               wheel save searches for
               repeated use
Using LinkedIn Answers
            for fun & profit
① People ask questions.
  That means they need information –
  target them and give them answers

② Limit the results.
  Enter your terms and pick
  ‘questions only’ (use quotes, too)

③ Answer questions, intelligently
  – with out the BS.
  When answer questions, you can       By limiting your results
  become an authority on a topic –     you’ll end up with better
                                       quality questions
  meaning people will seek you out
  which is a lot easier than chasing
  them don’t ya think?
Did You Know?
            You can search for AND follow companies?


That’s right - If you’re looking to
break into a specific place, follow
the company in advance.

See what they’re up to and see who
their employees are and what
they’re doing. It will help you identify
the right person to reach out to.

You might already know people
there! Past acquaintances, college
alum, et cetera.

Why is this important?
Here’s a simple truth:

     WARM CALL > COLD CALL
Knowing is half the battle … er … sale
Know who you’re dealing with
 LinkedIn Companies is a GOLDMINE      Really – can you
                                       ignore all this?
 of business information.

  Track new arrivals
  Departures


  Common skills



 A cross-section of the enterprise
 ecosystem for you to explore!

 All you’ve got to do is:

 Check out the Insightful Statistics
Oh! And Groups
      – don’t forget groups

Groups are people having   They are probably among the most important
discussions on a topic.    networking tools found on LinkedIn




                                                                                                © Andy Stafiniak




                                          We do not endorse the wearing of digital watches – that’s just cruel
Searching for Groups

           Just as you did when searching
            for People – search Groups for
            a term, using quotes




          Remember to FILTER




        Did we mention there
         are A LOT of groups?

                                             We’re not kidding…
                                             so be specific and picky
                                                                © Jaures Villani
Speaking about being picky…
Selecting the RIGHT groups
Don’t judge a group from its description
and/or number of members


                       Use the group
                       statistics to tell you if
                       its worth it for you to
                       spend time here.




If it’s active,
popular and
open – then join
up and join in
the discussion
Psst! – here’s a tip about Groups

It can be a round-about
(ok, it’s sneaky) way to
send a message
to someone without
connecting with them on
LinkedIn.

How, you ask?

   If this is checked on your
   prospect’s Group setting – you
   can contact him/her directly
   without being a contact.


    So JOIN a Group you
    know they’re part of.
EVENTS
or how to network face-to-face with LinkedIn
Everyone knows that the best type of networking
is the “face-to-face” kind – and we’re not talking
Skype or FaceTime here.


Q    So how do you use a social network like
     Linked help meet people face-face?

A    Let LinkedIn TELL you.

                      Just like with PEOPLE
                      and COMPANIES – you
                      can search for EVENTS
                      being organized by fellow
                      users and posted on
                      LinkedIn
TIPS for searching for Events


 See what events are happening locally or nearby.
  That seminar in Hawaii would be nice
  but not too practical if you live in Boston.

 See who is attending the event (Prospecting101)

 Track the event (Prospecting101)

 Connect with them in advance if you can –
  CAVEAT - being approached out-of-the-blue by a         “BUT I can’t afford it”
  complete stranger could be a bit – well – creepy, so
                                                         So what if you don’t go to the actual
  do so carefully or stick to people you have            seminar?
  connections with.
                                                         That doesn’t mean you can’t benefit.

 ‘Follow’ the event on LinkedIn and stay updated        Save the cash on the registration
                                                         fee and instead open a tab at the
                                                         nearby bar.

                                                         Look for the people with nametags and
                                                         lanyards (they are the easy targets!).
Event Example

 From a LinkedIn event page,
  people can share the event.
  Take a look at this tweet I
  found.

 Click through that event link
  to learn more. It will go to
  the LinkedIn event page,
  complete with date, time,
  location…. all the info you’d
  want to know if you wanted
  to meet someone face-to-
  face.

         Take that URL and throw it into Google your
         favorite search engine to see who else is
         sharing it and/or attending it – make
         inferences – MAKE CONNECTIONS!
Enough Talk – it’s time for ACTION!

LinkedIn doesn’t require a big time-commitment from you.
You can easily manage and benefit from it with a little effort – and a good calendar.
 Do ONCE
    – Update your profile
    – Set up three saved searches

 Do per week
    –   Search a related industry
    –   Run a geographic search
    –   Run a keyword search
    –   Share content via the status update
    –   Review the companies you follow
    –   Answer a question; Ask a question

 Do per Quarter
    – Adjust your profile
    – Recommend two people
    – Make / foster two connections
      (introduce people)
More Resources


 http://blog.eloqua.com/top-10-linkedin-tips-for-lead-generation/

 http://socialmediab2b.com/2011/11/b2b-social-media-linkedin-group-
  statistics/

 http://www.slideshare.net/scrawforditm/power-prospecting-with-linkedin

 http://press.linkedin.com/understanding-linkedin

 http://www.marketingprofs.com/charts/2011/4890/leads-via-linkedin-groups-
  most-likely-to-convert?adref=nl042511

 http://www.christopherspenn.com/2012/03/the-biggest-linkedin-profile-
  power-tip-of-all

 http://www.hubspot.com/eBooks/learning-linkedin-from-the-experts
Thanks!




Alan Belniak                           Alessandro Bertolucci

 b: www.SubjectivelySpeaking.net       w: www.bertolucci-design.com/

 t: @abelniak                          l: www.linkedin.com/in/abertolucci

 l: www.linkedin.com/in/alanbelniak
Bonus: Check Out Who’s Checking You Out

Mais conteúdo relacionado

Último

VoIP Service and Marketing using Odoo and Asterisk PBX
VoIP Service and Marketing using Odoo and Asterisk PBXVoIP Service and Marketing using Odoo and Asterisk PBX
VoIP Service and Marketing using Odoo and Asterisk PBXTarek Kalaji
 
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019IES VE
 
OpenShift Commons Paris - Choose Your Own Observability Adventure
OpenShift Commons Paris - Choose Your Own Observability AdventureOpenShift Commons Paris - Choose Your Own Observability Adventure
OpenShift Commons Paris - Choose Your Own Observability AdventureEric D. Schabell
 
Igniting Next Level Productivity with AI-Infused Data Integration Workflows
Igniting Next Level Productivity with AI-Infused Data Integration WorkflowsIgniting Next Level Productivity with AI-Infused Data Integration Workflows
Igniting Next Level Productivity with AI-Infused Data Integration WorkflowsSafe Software
 
Secure your environment with UiPath and CyberArk technologies - Session 1
Secure your environment with UiPath and CyberArk technologies - Session 1Secure your environment with UiPath and CyberArk technologies - Session 1
Secure your environment with UiPath and CyberArk technologies - Session 1DianaGray10
 
AI You Can Trust - Ensuring Success with Data Integrity Webinar
AI You Can Trust - Ensuring Success with Data Integrity WebinarAI You Can Trust - Ensuring Success with Data Integrity Webinar
AI You Can Trust - Ensuring Success with Data Integrity WebinarPrecisely
 
UiPath Studio Web workshop series - Day 8
UiPath Studio Web workshop series - Day 8UiPath Studio Web workshop series - Day 8
UiPath Studio Web workshop series - Day 8DianaGray10
 
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve Decarbonization
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve DecarbonizationUsing IESVE for Loads, Sizing and Heat Pump Modeling to Achieve Decarbonization
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve DecarbonizationIES VE
 
Basic Building Blocks of Internet of Things.
Basic Building Blocks of Internet of Things.Basic Building Blocks of Internet of Things.
Basic Building Blocks of Internet of Things.YounusS2
 
Cybersecurity Workshop #1.pptx
Cybersecurity Workshop #1.pptxCybersecurity Workshop #1.pptx
Cybersecurity Workshop #1.pptxGDSC PJATK
 
activity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdf
activity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdf
activity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdfJamie (Taka) Wang
 
Crea il tuo assistente AI con lo Stregatto (open source python framework)
Crea il tuo assistente AI con lo Stregatto (open source python framework)Crea il tuo assistente AI con lo Stregatto (open source python framework)
Crea il tuo assistente AI con lo Stregatto (open source python framework)Commit University
 
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPA
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPAAnypoint Code Builder , Google Pub sub connector and MuleSoft RPA
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPAshyamraj55
 
Empowering Africa's Next Generation: The AI Leadership Blueprint
Empowering Africa's Next Generation: The AI Leadership BlueprintEmpowering Africa's Next Generation: The AI Leadership Blueprint
Empowering Africa's Next Generation: The AI Leadership BlueprintMahmoud Rabie
 
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDE
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDEADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDE
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDELiveplex
 
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...Will Schroeder
 
20230202 - Introduction to tis-py
20230202 - Introduction to tis-py20230202 - Introduction to tis-py
20230202 - Introduction to tis-pyJamie (Taka) Wang
 
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...DianaGray10
 
UiPath Platform: The Backend Engine Powering Your Automation - Session 1
UiPath Platform: The Backend Engine Powering Your Automation - Session 1UiPath Platform: The Backend Engine Powering Your Automation - Session 1
UiPath Platform: The Backend Engine Powering Your Automation - Session 1DianaGray10
 

Último (20)

VoIP Service and Marketing using Odoo and Asterisk PBX
VoIP Service and Marketing using Odoo and Asterisk PBXVoIP Service and Marketing using Odoo and Asterisk PBX
VoIP Service and Marketing using Odoo and Asterisk PBX
 
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
 
OpenShift Commons Paris - Choose Your Own Observability Adventure
OpenShift Commons Paris - Choose Your Own Observability AdventureOpenShift Commons Paris - Choose Your Own Observability Adventure
OpenShift Commons Paris - Choose Your Own Observability Adventure
 
Igniting Next Level Productivity with AI-Infused Data Integration Workflows
Igniting Next Level Productivity with AI-Infused Data Integration WorkflowsIgniting Next Level Productivity with AI-Infused Data Integration Workflows
Igniting Next Level Productivity with AI-Infused Data Integration Workflows
 
Secure your environment with UiPath and CyberArk technologies - Session 1
Secure your environment with UiPath and CyberArk technologies - Session 1Secure your environment with UiPath and CyberArk technologies - Session 1
Secure your environment with UiPath and CyberArk technologies - Session 1
 
AI You Can Trust - Ensuring Success with Data Integrity Webinar
AI You Can Trust - Ensuring Success with Data Integrity WebinarAI You Can Trust - Ensuring Success with Data Integrity Webinar
AI You Can Trust - Ensuring Success with Data Integrity Webinar
 
UiPath Studio Web workshop series - Day 8
UiPath Studio Web workshop series - Day 8UiPath Studio Web workshop series - Day 8
UiPath Studio Web workshop series - Day 8
 
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve Decarbonization
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve DecarbonizationUsing IESVE for Loads, Sizing and Heat Pump Modeling to Achieve Decarbonization
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve Decarbonization
 
Basic Building Blocks of Internet of Things.
Basic Building Blocks of Internet of Things.Basic Building Blocks of Internet of Things.
Basic Building Blocks of Internet of Things.
 
Cybersecurity Workshop #1.pptx
Cybersecurity Workshop #1.pptxCybersecurity Workshop #1.pptx
Cybersecurity Workshop #1.pptx
 
activity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdf
activity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdf
activity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdf
 
Crea il tuo assistente AI con lo Stregatto (open source python framework)
Crea il tuo assistente AI con lo Stregatto (open source python framework)Crea il tuo assistente AI con lo Stregatto (open source python framework)
Crea il tuo assistente AI con lo Stregatto (open source python framework)
 
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPA
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPAAnypoint Code Builder , Google Pub sub connector and MuleSoft RPA
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPA
 
Empowering Africa's Next Generation: The AI Leadership Blueprint
Empowering Africa's Next Generation: The AI Leadership BlueprintEmpowering Africa's Next Generation: The AI Leadership Blueprint
Empowering Africa's Next Generation: The AI Leadership Blueprint
 
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDE
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDEADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDE
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDE
 
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
 
20230202 - Introduction to tis-py
20230202 - Introduction to tis-py20230202 - Introduction to tis-py
20230202 - Introduction to tis-py
 
20150722 - AGV
20150722 - AGV20150722 - AGV
20150722 - AGV
 
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...
 
UiPath Platform: The Backend Engine Powering Your Automation - Session 1
UiPath Platform: The Backend Engine Powering Your Automation - Session 1UiPath Platform: The Backend Engine Powering Your Automation - Session 1
UiPath Platform: The Backend Engine Powering Your Automation - Session 1
 

Destaque

AI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdfAI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
 
PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
 
Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)contently
 
How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024Albert Qian
 
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsSocial Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsKurio // The Social Media Age(ncy)
 
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
 
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summarySpeakerHub
 
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
 
Getting into the tech field. what next
Getting into the tech field. what next Getting into the tech field. what next
Getting into the tech field. what next Tessa Mero
 
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentGoogle's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
 
Time Management & Productivity - Best Practices
Time Management & Productivity -  Best PracticesTime Management & Productivity -  Best Practices
Time Management & Productivity - Best PracticesVit Horky
 
The six step guide to practical project management
The six step guide to practical project managementThe six step guide to practical project management
The six step guide to practical project managementMindGenius
 
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...RachelPearson36
 
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
 
12 Ways to Increase Your Influence at Work
12 Ways to Increase Your Influence at Work12 Ways to Increase Your Influence at Work
12 Ways to Increase Your Influence at WorkGetSmarter
 

Destaque (20)

AI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdfAI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
 
Skeleton Culture Code
Skeleton Culture CodeSkeleton Culture Code
Skeleton Culture Code
 
PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024
 
Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)
 
How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024
 
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsSocial Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie Insights
 
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024
 
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary
 
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd
 
Getting into the tech field. what next
Getting into the tech field. what next Getting into the tech field. what next
Getting into the tech field. what next
 
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentGoogle's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search Intent
 
How to have difficult conversations
How to have difficult conversations How to have difficult conversations
How to have difficult conversations
 
Introduction to Data Science
Introduction to Data ScienceIntroduction to Data Science
Introduction to Data Science
 
Time Management & Productivity - Best Practices
Time Management & Productivity -  Best PracticesTime Management & Productivity -  Best Practices
Time Management & Productivity - Best Practices
 
The six step guide to practical project management
The six step guide to practical project managementThe six step guide to practical project management
The six step guide to practical project management
 
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
 
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
 
12 Ways to Increase Your Influence at Work
12 Ways to Increase Your Influence at Work12 Ways to Increase Your Influence at Work
12 Ways to Increase Your Influence at Work
 
ChatGPT webinar slides
ChatGPT webinar slidesChatGPT webinar slides
ChatGPT webinar slides
 
More than Just Lines on a Map: Best Practices for U.S Bike Routes
More than Just Lines on a Map: Best Practices for U.S Bike RoutesMore than Just Lines on a Map: Best Practices for U.S Bike Routes
More than Just Lines on a Map: Best Practices for U.S Bike Routes
 

Getting The Most out of LinkedIn

  • 1. Getting the Most Out of LinkedIn By Alan Belniak http://www.linkedin.com/in/alanbelniak Edited/Designed by Alessandro Bertolucci http://www.linkedin.com/in/abertolucci © Keith Williamson
  • 2. Why focus on LinkedIn?
  • 3. It’s one of the most important B2B Social Networks
  • 5. FACE IT A lot of You can’t ignore it anymore people say so…
  • 6. © Bob Smith OK – I’m on LinkedIn. Now what?
  • 7. It’s All About You (Baby) Actually – it’s about your profile © Duane Jones
  • 8. Your profile is key It’s your most important asset on LinkedIn. Never mind your insightful messages, your participations in groups or whitepapers – you will be judged on your profile - first. So let’s see what we can do…
  • 9. First, add a (good) picture Seriously folks – a profile pic from a vacation spa, bachelor(ette) party BAD or other non-professional event isn’t going to win you any favors and will likely damage your credibility towards potential clients, employers, suppliers and partners. And all-though we all want to © Patrick Moore GOOD embrace our inner-Steve-Jobs, let’s not over-do it. In other words – don’t look like a pretentious git (unless you happen to be the next Steve Jobs). Too much but f’n amazing
  • 10. Are you still living in the 90s? When you meet someone in real life, you don’t tell them about the job you had 4 years ago, Why would you do that online? Detail only those positions you’ve held RECENTLY – meaning the last year or two. If you must show more – go head but keep it relevant to your current position. If you’re looking for work – that’s a different story (and a different eBook)
  • 11. People have short attention sp -- hey look, a bird! By default – LinkedIn’s profile order isn’t always ideal for keeping people’s attention. Plus your profile is competing with advertising, email, and other social media. So you need to get their attention fast. Luckily – your profile elements can easily re-arranged by dragging them around the page. So start with your strengths or tailor it to reach your goal or target audience. TIP– pretend you’re doing an elevator pitch about yourself.
  • 12. Get a Custom URL Once your profile is done you’ll notice the default LinkedIn profile address for your profile: http://www.linkedin.com/pub/YOURNAME/8/369/0 Yeah – we know – it stinks. Thankfully – you can customize it fairly easily (and free) – to something more reasonable like: http://www.linkedin.com/in/alanbelniak Just click on the edit button next to your profile URL and you’re off to the races. Photo By: http://www.anna-OM-line.com
  • 13. Ok, how will people find me? Again – your profile is key. Treat LinkedIn like a search engine for Make your profile so it’s friendly to ads… and you’re the product people, and friendly to search  Good: I sell stuff  Friendly to search: use acronyms, jargon, and the like that are known  Better: I sell enterprise software in the industry (without overdoing it)  Best: I help buyers find solution-  Friendly to people: what do real ready Enterprise software for humans say? ‘pee-el-emm’? Or manufacturing environments, big ‘software for manufacturing’? and small (I call it PLM) (without overdoing it) “ Strike a balance and know your target – you can’t be all things to all people – find a target market and stick to it. based on: http://www.christopherspenn.com/2012/03/the-biggest-linkedin-profile-power-tip-of-all ”
  • 14. “Do you want to just wear the minimum required amount of flair?” Time to have some fun. Be sure to add: • Specialties, • Skills, • Applications - like SlideShare or Portfolio, & make sure you edit your three URLs/Links TIP - If you can – make sure one is to an active blog – or some kind of VALUABLE informative page with a TRACKABLE call to action. © Thad Zajdowicz
  • 15. Now that your hair is combed and your teeth are brushed… GO MEET PEOPLE! © Larissa Kanno
  • 16. Very funny – but how do I do that? Well - it’s all about them : You know – YOUR CUSTOMERS – and how to find them.
  • 17. Using Advanced Search Effectively People Searching Typing in just a name is lame. Jack it up!  Use the advanced search, and get more. Limit your searching to a particular industry that makes sense for you.  Or, limit it to a geographic area – maybe a car ride away! – Example: VP of Engineering within 50 miles of 02494 – This can be prospecting within a car ride!  Search by title – target the people with the check books © Nelson Syozi
  • 18.  SORT YOUR RESULTS to see SAVE TIME! good stuff up top, crappy stuff at the bottom  DON’T keep re-inventing the wheel save searches for repeated use
  • 19. Using LinkedIn Answers for fun & profit ① People ask questions. That means they need information – target them and give them answers ② Limit the results. Enter your terms and pick ‘questions only’ (use quotes, too) ③ Answer questions, intelligently – with out the BS. When answer questions, you can By limiting your results become an authority on a topic – you’ll end up with better quality questions meaning people will seek you out which is a lot easier than chasing them don’t ya think?
  • 20. Did You Know? You can search for AND follow companies? That’s right - If you’re looking to break into a specific place, follow the company in advance. See what they’re up to and see who their employees are and what they’re doing. It will help you identify the right person to reach out to. You might already know people there! Past acquaintances, college alum, et cetera. Why is this important? Here’s a simple truth: WARM CALL > COLD CALL
  • 21. Knowing is half the battle … er … sale Know who you’re dealing with LinkedIn Companies is a GOLDMINE Really – can you ignore all this? of business information.  Track new arrivals  Departures  Common skills A cross-section of the enterprise ecosystem for you to explore! All you’ve got to do is: Check out the Insightful Statistics
  • 22. Oh! And Groups – don’t forget groups Groups are people having They are probably among the most important discussions on a topic. networking tools found on LinkedIn © Andy Stafiniak We do not endorse the wearing of digital watches – that’s just cruel
  • 23. Searching for Groups  Just as you did when searching for People – search Groups for a term, using quotes  Remember to FILTER  Did we mention there are A LOT of groups? We’re not kidding… so be specific and picky © Jaures Villani
  • 24. Speaking about being picky… Selecting the RIGHT groups Don’t judge a group from its description and/or number of members Use the group statistics to tell you if its worth it for you to spend time here. If it’s active, popular and open – then join up and join in the discussion
  • 25. Psst! – here’s a tip about Groups It can be a round-about (ok, it’s sneaky) way to send a message to someone without connecting with them on LinkedIn. How, you ask? If this is checked on your prospect’s Group setting – you can contact him/her directly without being a contact. So JOIN a Group you know they’re part of.
  • 26. EVENTS or how to network face-to-face with LinkedIn Everyone knows that the best type of networking is the “face-to-face” kind – and we’re not talking Skype or FaceTime here. Q So how do you use a social network like Linked help meet people face-face? A Let LinkedIn TELL you. Just like with PEOPLE and COMPANIES – you can search for EVENTS being organized by fellow users and posted on LinkedIn
  • 27. TIPS for searching for Events  See what events are happening locally or nearby. That seminar in Hawaii would be nice but not too practical if you live in Boston.  See who is attending the event (Prospecting101)  Track the event (Prospecting101)  Connect with them in advance if you can – CAVEAT - being approached out-of-the-blue by a “BUT I can’t afford it” complete stranger could be a bit – well – creepy, so So what if you don’t go to the actual do so carefully or stick to people you have seminar? connections with. That doesn’t mean you can’t benefit.  ‘Follow’ the event on LinkedIn and stay updated Save the cash on the registration fee and instead open a tab at the nearby bar. Look for the people with nametags and lanyards (they are the easy targets!).
  • 28. Event Example  From a LinkedIn event page, people can share the event. Take a look at this tweet I found.  Click through that event link to learn more. It will go to the LinkedIn event page, complete with date, time, location…. all the info you’d want to know if you wanted to meet someone face-to- face. Take that URL and throw it into Google your favorite search engine to see who else is sharing it and/or attending it – make inferences – MAKE CONNECTIONS!
  • 29. Enough Talk – it’s time for ACTION! LinkedIn doesn’t require a big time-commitment from you. You can easily manage and benefit from it with a little effort – and a good calendar.  Do ONCE – Update your profile – Set up three saved searches  Do per week – Search a related industry – Run a geographic search – Run a keyword search – Share content via the status update – Review the companies you follow – Answer a question; Ask a question  Do per Quarter – Adjust your profile – Recommend two people – Make / foster two connections (introduce people)
  • 30. More Resources  http://blog.eloqua.com/top-10-linkedin-tips-for-lead-generation/  http://socialmediab2b.com/2011/11/b2b-social-media-linkedin-group- statistics/  http://www.slideshare.net/scrawforditm/power-prospecting-with-linkedin  http://press.linkedin.com/understanding-linkedin  http://www.marketingprofs.com/charts/2011/4890/leads-via-linkedin-groups- most-likely-to-convert?adref=nl042511  http://www.christopherspenn.com/2012/03/the-biggest-linkedin-profile- power-tip-of-all  http://www.hubspot.com/eBooks/learning-linkedin-from-the-experts
  • 31. Thanks! Alan Belniak Alessandro Bertolucci  b: www.SubjectivelySpeaking.net  w: www.bertolucci-design.com/  t: @abelniak  l: www.linkedin.com/in/abertolucci  l: www.linkedin.com/in/alanbelniak
  • 32. Bonus: Check Out Who’s Checking You Out