This document discusses color theory and provides guidelines for using color in PowerPoint presentations. It defines primary colors as red, blue and yellow, secondary colors as green, purple and orange which are mixtures of two primary colors, and tertiary colors as combinations of primary and secondary colors. Complementary colors create contrast while analogous colors promote harmony. The document recommends using analogous colors for backgrounds and complementary colors for content. It provides examples of color schemes for different industries and suggests meanings and uses of common colors like green, blue, red, yellow and neutral colors.
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PowerPoint Color
• Title Page Template
– Topic
– Industry
– Audience
• Content Template
– Concise
– Prominent
• Text, Table & Chart
– Harmonious
• Balance
– between profession and
interest.
• Harmony
– of vision and space.
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Suggestion
• Background
– Not too much color, if not, please use analogous color.
– If you are not sure, don’t user flaring photos as background.
– Background with appropriate texture is better than solid color.
• Content
– Complementary color against background
• Slides
– Use same template.
– All colors are consistent.
• Color could convey signification
– But some colors may have different meanings in different nation or
culture, so careful.
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Neutral
• White
– Neatness, Peace, Roominess
– Too much = aridity and blankness
• Grey
– Concision, Modern
– Moderation, Geniality
• Black
– Negation, Cloudiness
– Heaviness, Seriousness, Power
– Modern and fashion with dark red.
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Blue
• Light Blue : simple and elegant
• Dark Blue : stabilization, profession,
seriousness
• Industry:
– IT, Enterprise, Consultation ……
– Blue maybe is the sign of IT industry.
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Yellow
• Lucidity and Pleasure
• Bright Yellow
– Harsh, hardly used alone.
• Used with other color.
– With blue : Contrast
– With green : gentleness
– With Red : radicalness, warning
– With black : radicalness, warning