The document discusses the feedback the creator received on their short film and ancillary materials from various audiences. They posted drafts to Facebook and Twitter to gather feedback, which helped them identify necessary edits. Feedback from peers and teachers improved the opening of the film and inclusion of context. Younger viewers understood the film poster's genre at a glance. Gathering varied feedback helped ensure the work would appeal to and be understood by the target audience.

1. Question 3: What have you
learned from your audience
feedback?

2. Audience Feedback
• Audience feedback for both ancillaries and
my short film was very useful. It enabled
me to know what my target audience
wanted, liked and didn’t quite so like in
each piece that I had created.
• As I gained constructive criticism
throughout it enabled me to change each
texts accordingly in order for my target
audience to enjoy and therefore want to
watch my short film and read my ancillary
texts.
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3. Facebook
• Through Facebook I was able to post several different edits of my
video in order to get feedback from not only my target audience but
also several different people in order to increase the opinions that I
received.
• Not only this, I also posted different edits of both my ancillary's
(poster and magazine review) to Facebook.
• By putting up all of my items onto Facebook, I gained a lot of useful
feedback, be it both negative and positive. This enabled me to
review my film again in order to re edit the scenes in which didn’t
catch peoples attention, along with keeping the scenes which were
seen to work very well. Along with this, through the feedback which I
received from the ancillary's it also enabled me to re create or edit
parts of the my poster for example which didn’t seem to work very
well or didn’t conform to the usual codes and conventions of a film
poster.
• Using Facebook was also an easy simple way to show my audience
what I had created, and due to the fact that it is a social networking
site, several different people were able to watch my film for example
and also give me an opinion in order to get ideas from people who
weren’t just my friends.

4. Short film feedback
As you can see, again I used
Facebook
in order to gain feedback about my
short film. It helped me see what
aspects people enjoyed the most as
well as what they think could have
been better.
However, on this specific screen shot
on Facebook, I didn’t particularly get
any negative feedback, and so at the
time there wasn’t a lot of aspects I
knew, if I changed in my film they
would be more effective.

6. Through this specific feedback which I received from Facebook about
my magazine review, it enabled me to realise that the ‘15’ certificate
didn’t blend into the the page, and therefore stood out too much. Due to
this feedback, I cut around the picture in order to delete the white
background so the image blended in with the rest of the review.
As you can see from the comments above, this was the main aspect
which my audience suggested that I changed in order for my review to
look more appealing.
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7. •
Twitter to market my video in
The main reason I used twitter was
order to gain a lot of views this gaining feedback from a lot of
different people.
• As twitter is a social networking site which unlike Facebook
you don’t need to be ‘friends’ with people in order to access
their profile, by my putting my film onto twitter it helped me
get a lot more views from possibly people I didn’t know, and
therefore different valid opinions.
• Again this feedback helped me see what my target audience
did and didn’t enjoy about my film. It was useful as if they
didn’t enjoy a certain scene then it needed to change it in
order to conform to what they want in order for my target
audience to actually watch my film. If I didn’t conform to the
codes and conventions of horror and documentary style films
then my audience wouldn’t want to watch my film.

8. Print screen showing my video
in my tweets.

9. Peers (Class mates)
In order to get as much feedback as I could I
presented my short film to my media class, as
you can see from the picture.
I gained a lot of feedback from this, such as :
- Insert a title under the protagonist whilst he is
talking in order to conform to the codes and
conventions of the documentary style films.
- Film the house in the day time, in order for the
audience to get a better insight into what the
house looks like so they know the location the
film is set.
- Time laps throughout the night when he is
sleeping.
Conforming to
the codes and
Changed my film in order conventions of
to have a shot of the house Documentary
in the day time genre through narrative.

10. •
Peers
In class, we reviewed both of our ancillaries in order to get more feedback.
• For my poster, the only negative feedback which I received from one
member in my class was that the writing seemed to merge together.
However my other peers and teachers disagreed with this.
• On the other hand, it was suggested that the colours and fonts worked well
together and connoted the genre horror.
• For my magazine review, it was suggested that I should have had three
column inches rather than the two I did because it was thought that three
column inches looked more professional. However, looking at other
professional magazine reviews there were both two and three column inches,
both looking professional, therefore I am happy with how mine looks.
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11. • These were just some examples of what feedback I received from my
audience. Through this, I was able to change my film accordingly. Each piece
of feedback I gained I made sure that I incorporated it into my film in order to
attract my audience to my film a bit more.
• However, despite gaining very useful feedback from my class mates, I
wanted feedback from my teachers as this would be a lot more realistic as
they may give a more ‘real‘ opinion compared to my class mates. This is
because usually friends don't want to tell the truth in order to hurt peoples
feelings.
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12. Teachers
• Throughout the whole making of both my film and ancillaries I have gained very
useful feedback.
• First of all the main aspect in which I was advised to change about my film was the
start of it. Looking at ‘Uk’s Most Haunted’ they, at the beginning of the programme
showed several different shots of the location in which they were filming in order to
set the scene and so the audience/viewers were able to see where the paranormal
activity was happening. This was advised to do in my film as originally it just went
straight into the film with my protagonist talking rather than having original narrative.
Not only did me doing this set the scene a lot more, it also conformed more to the
codes and conventions of documentary style film as this involves narrative and text.
• Not only this I was advised at the start of my film to include text such as ‘This real
life story’ in order again to engage my audience in order for them to know more
about the location and background of the film .
Start of my film Start of Uk’s Most Haunted

13. Teachers
• For my poster, I didn’t gain a lot of constructive criticism on this due to the
fact I had spend a lot of time and research into it and therefore I had included
all of the aspects which I needed to in a film poster.
• However, the feedback which I did receive was little spelling mistakes.
• Despite this, I did gain good feedback which included:
• - good use of image- enigma code for the audience
• - good use of positioning of texts and images
• - easy to tell the genre of film.
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14. Teachers
• Finally the last bit of information in which I received from the teachers was
about my film review. At the time I wasn’t very happy with the way it looked
because despite be conforming to most of the codes and conventions that
are used within magazine reviews, it didn’t look aesthetically pleasing. This in
turn could put my target audience off reading the article, and therefore put
them off watching the short film.
However, when my
teacher suggested
Originally as you can I include different
see I didn’t have columns in my
columns in my magazine review, I
magazine article. tried it and this is how it
Therefore it didn’t turned out. I also
look like a professional blended in the image of
magazine review. the poster in the top
right hand corner which
think works really well.
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15. Younger age groups
• In order to get a varied opinion on my magazine poster I took a print out of it
to a group of year 9 boys.
• They straight away, despite not telling them anything guessed that the film
was about paranormal activity happening in a house, and the protagonist on
in the image was trying to explore the paranormal activity.
• They guessed this through the use of the title and the image which was given
on the poster as it gives a lot away, however not enough in order for them to
know what will happen in the whole film.

16. •
Audience Theory of different
Gaining audience feedback is very important as there is a lot
views and opinions which can be provided in order to create the best
products possible that will appeal to the target audience. If the target
audience aren’t’‘attracted’ to the film, poster or review and it doesn’t catch
their eye, then they aren’t likely to watch the film or read the review.
• Throughout I learnt the text’s don’t have any meaning until they have been
read or decoded by the target audience, therefore it was very important for
me to continually get feedback from my audience.
• Not only this I also made sure that I put my different items on Facebook and
other social networking sites as it is becoming more useful to access my
target audience easily.
• I made sure that my items followed the hypodermic needle model, so the
intended message is directly received. I believe that through getting positive
feedback, especially from a group of people that had never seen my film
poster before, and them straight away understanding it, enabled me to
conform to this audience theory.
• Uses and gratifications is the most important for my film. This is because
in 1948 Lasswell suggested that media texts has four different functions, and
as entertainment is one of them, the main reason why I am creating the film I
am if for entertainment of my target audience.

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