Trade Mark Leo Burnett Azerbaijan

1. TRADE MARK LEO BURNETT AZERBAIJAN PAGE 1

2. TRADE MARK LEO BURNETT AZERBAIJAN "Trade Mark Leo Burnett Azerbaijan" is a full service advertising agency, representing Leo Burnett Worldwide in Azerbaijan. LEO BURNETT WORLDWIDE is one of the world’s largest agency networks — a HumanKind communications company with a singular approach: it places a brand’s purpose at the heart of its communications to truly connect with people. Leo Burnett works with some of the world’s most valuable and respected brands; and presented in 85 countries with over 9,000 employees worldwide.

3. TRADE MARK LEO BURNETT AZERBAIJAN PAGE 3 Leo Burnett Worldwide, Inc., is an American globally active advertising company, founded in 1935 in Chicago by Leo Burnett is one of the largest agency networks with 85 ofﬁces and 9,000+ employees. Leo Burnett (October 21, 1891 - June 7, 1971) was an American advertising executive and the founder of the Leo Burnett Company, Inc., also known as Leo Burnett Worldwide. He was responsible for creating some of advertising's most well-known characters and campaigns of the 20th century including Tony the Tiger, the Marlboro Man, the Maytag Repairman, United's "Fly the Friendly Skies," Allstate's "Good Hands," and for garnering relationships with multinational clients such as McDonald's, Hallmark and Coca-Cola. In 1999, Burnett was named by Time Magazine as one of the 100 most influential people of the 20th century.

5. TRADE MARK LEO BURNETT AZERBAIJAN MULTINATIONAL CLIENTS PAGE 5

8. TRADE MARK LEO BURNETT AZERBAIJAN PAGE 8 80 YEARS OF LEGENDARY ADVERTISING Starting since 1935

9. TRADE MARK LEO BURNETT AZERBAIJAN

11. TRADE MARK LEO BURNETT AZERBAIJAN PAGE 11 CANNES 2015

12. TRADE MARK LEO BURNETT AZERBAIJAN WORLD MAP Leo Burnett Worldwide Insert Info Trade Mark Leo Burnett Azerbaijan HEAD OFFICE 85 Ofﬁces Worldwide | 70 Countries | 9 000 Employees

17. TRADE MARK LEO BURNETT AZERBAIJAN PAGE 17 DURING 2006-2014, THE NUMBER OF COMPANIES, THE TYPE OF ACTIVITY WHICH IS THE ADVERTISING SERVICE, INCREASED BY 22.45%.

18. TRADE MARK LEO BURNETT AZERBAIJAN TRENDS OCCURRING AT THE LOCAL ADVERTISING MARKET: Consumers are beginning to actively defend against excessive aggressive information flow. Growth in the number of advertising agencies is an indication of increasing the local advertising market. Advertising platforms and digital communication PAGE 18 GROWTH IN THE NUMBER OF ADVERTISING AGENCIES CHANGES IN CONSUMER BEHAVIOR DEVELOPMENT OF NEW PLATFORMS

19. TRADE MARK LEO BURNETT AZERBAIJAN STRUCTURE OF ADVERTISING AGENCY PAGE 19 MARKETING CLIENT SERVICE ADMINISTRATIVECREATIVE AND DIGITAL

20. TRADE MARK LEO BURNETT AZERBAIJAN SERVICE CATEGORIES PAGE 20 Analysis Analysis and evaluation, Pursued advertising campaign, its effectiveness Financial analysis budget studying media planning and buying Production Production and print of end product Development Creative and ideological development of the project advertising company Support customer support database, CRM, HR Research Market research and marketing of segments, and the overall situation in the market

21. TRADE MARK LEO BURNETT AZERBAIJAN PAGE 21 Development and establishment of the proposed product or service Original creative approach to advertising tasks Planning of advertising campaigns that best suit the client's budget Organization of press conferences, presentations and other events of public relations; Participation of highly qualiﬁed personnel at every stage of the campaign. Production of any advertising equipment for projects Make acts, not ads

22. TRADE MARK LEO BURNETT AZERBAIJAN COMPANY ACTIVITY DESCRIPTION «Trade Mark Leo Burnett Azerbaijan» advertising agency offers to Clients professional development of various advertising output and in rendering of advertising services. o  Thorough development and creation of offered product or service o  Original creative approach to solving of advertising tasks o  The organization of press conferences and other public relations events o  Production of any advertising equipment for projects o  Highly qualiﬁed staff PAGE 22

23. TRADE MARK LEO BURNETT AZERBAIJAN OUR SERVICES «  Integrated marketing campaigns «  Creative strategy and design «  Marketing research «  Brand building «  BTL & Promotion «  Event management «  Communication strategy & planning PAGE 23

24. TRADE MARK LEO BURNETT AZERBAIJAN OUR SERVICES We do not do the work which gives no proﬁt to our partners. So, marketing analysis is a basis to any our idea. All advertising campaigns created in our agency are logical and consecutive and are followed by the next one. Taking into consideration our local market, with such approach we dispose our partners to long-term cooperation with us. As you have noticed, we don’t have clients, - we have partners. And we offer the best and effective solutions for them. Wide experience and great team allow us to make such statements. o  Conducting research o  Concept development o  Communication plans and strategy o  Media planning, ATL. o  Web development, optimization and promotion o  Conducting integrated marketing communications IMC o  Branding & corporate identity o  360 advertising support an consultancy PAGE 24

25. TRADE MARK LEO BURNETT AZERBAIJAN OUR TALENTED TEAM We rely on each member of our team. This ensures us to get the best results by having the right team on board. PAGE 25

27. TRADE MARK LEO BURNETT AZERBAIJAN PAGE 27 ABBAS FATULLAYEV GENERAL DIRECTOR ALEX GRAUDINS STRATEGY SPECIALIST ORKHAN RZAYEV CREATIVE DIRECTOR VICTOR EMELYANOV ART DIRECTOR ALIK KHANKISHIYEV DESIGNER HALIMA ALASGAROVA ILLUSTRATOR AZAD ABDIYEV SENIOR COPYWRITER SABINA FATULLAYEVA PR MANAGER AYTEN ZEYNALOVA PROJECT DIRECTOR ELNARA AGHAYEVA ACCOUNT DIRECTOR ANNA ALIYEVA TRAFFIC MANAGER NAILYA HAJIBEYOVA OFFICE MANAGER

28. TRADE MARK LEO BURNETT AZERBAIJAN ORKHAN RZAYEV NORM, Ateshgah Sigorta, Hezz Card, AG Bank, P&G, Samsung, Lactalis, Dalgidj, Decamie, Avrora Holding, Russkiy Vkus, Access Bank, CREATIVE DIRECTOR Well-known TV host, former captain of "КВН" team. Worked on TV and in advertising business since 2002, author and host of entertaining and intellectual projects on TV. The owner of "Qizil Buta" award, as an author of the Best Comic Project of the year. Author of many advertising and social projects. Thinks that good ideas are not the privilege of a creative director, but a result of a teamwork. Genious idea can be born in any creative person's head. Main Projects: PAGE 28

29. TRADE MARK LEO BURNETT AZERBAIJAN VICTOR EMELYANOV Camel, Sprite, Nestle, Flagman Vodka, Nivea, BAT, Dolina Scandi, Pernod Ricard, iru, Dell, IKEA, Wrigley, AvtoVAZ, Megafon, Aeroexpress, S7, RZD, M.Video, Dom.ru, Yandex, Megafon and other brands. ART DIRECTOR Having more than 17 years of experience within the design and Art direction, Victor worked at number of top wolrd wide agencies such as BBDO Group, TBWARussia, McCann-Erickson Russia and Instinct. An indisputable professional. Among the awards, there are: o  Red Apple / Grand Prix, Gold, Silver, Bronze o  ADCR / Gold, Silver, Bronze Main Projects: PAGE 29

30. TRADE MARK LEO BURNETT AZERBAIJAN ALEX GRAUDINS Philip Morris, Tele2, Statoil, Peugeot, Samsung, Sabina perfumery, Rietumu Bank, Express bank, Lafarella and number of other projects. STRATEGY SPECIALIST EVS for Strategy and İntegrated Communications. Has been working in the industry for more than 8 years and achieved unprecedented experience by running and execution of various projects at Leo Burnett Latvia and Trade Mark Leo Burnett. Main Projects: PAGE 30

31. TRADE MARK LEO BURNETT AZERBAIJAN HALIMA ALASGAROVA Atena, Anchor, Bank Standart, Bakcell, BP (Compass magazine), Xalq Bank, Azgranata, Calgon, Dettol, Kotex, Yarsu, Bingo, BETA earl grey, Huggies, Adidas Eyewear Contest, Baku2015 Competition, “Art takes Miami” online contest, Silk Road Grand Art Exhibition (IACEA), “Youth health” competition UNFPA, P&G, Samsung, Lactalis. ILLUSTRATOR Came to the world of advertisement in 2001. Devoted to painting since childhood. She is a laureate and winner of many Azerbaijani and international art contests. A member of Union of Artists of Azerbaijan. Her name is included in "Azerbaijani youth of the future" golden book. Owner of president scholarship. Had 6 personal exhibitions. Her works were exhibited in France, USA, Korea, Austria, Uzbekistan. Main Projects: PAGE 31

32. TRADE MARK LEO BURNETT AZERBAIJAN ALIK KHANKISHIYEV М.Патио, Клиб Техник, Ловини, Новый Город, ВЗМК, Лагутники, Бозон, Дансани Мидо, Финекс, Russkiy Vkus, Centro Mall, Huawei. GRAPHIC DESIGNER Experienced, perspective and creative designer. Quality is the main issue for him, whatever it takes. His experience in the sphere of designing - 10 years; worked in Russian Federation for a long time. Main Projects: PAGE 32

33. TRADE MARK LEO BURNETT AZERBAIJAN AZAD ABDIYEV Among the projects, there are: Atabank, VMF, Grona, Azersun, Unibank, Compulsory Insurance Bureau, Shell, Toyota, Gazelli Group, Ideal Parfumery, Microsoft, AzerTurkBank, Azerbaijan Industrial Bank, Azbentonit, Imperial Tobacco, Azerbaijan State Ministry of Education, Azerbaijan State Ministry of Culture and Tourism. SENIOR COPYWRITER For a short period of time Azad became one of the most successful copywriters in Azerbaijan. Quick thinking, own approach helps him to create great taglines, slogans and copies. Main Projects: PAGE 33

34. TRADE MARK LEO BURNETT AZERBAIJAN AYTEN ZEYNALOVA BP, RISK, UNICEF, Qarant Holding, Azercell, Azertelecom, Azercosmos, IKRA, Aztech, Baghlan Group, Norm, AteshgahSigorta, Pasha Sigorta, IKMA, Elcell, P&G, Samsung, Lactalis, Dalgidj, Decamie, Avrora Holding PROJECT DIRECTOR Perfectionist to the very roots of her being. Works in advertisement for 9 years. Any project she starts she tries to conduct perfectly. And waits the same from her colleagues. Ayten has an unprecedented experience in organization of big events and event management. Main Projects: PAGE 34

36. TRADE MARK LEO BURNETT AZERBAIJAN And we offer the best and effective solutions for them. Wide experience and great team allow us to make such statements. PAGE 36 WE DON’T HAVE CLIENTS — WE HAVE PARTNERS.

37. TRADE MARK LEO BURNETT AZERBAIJAN

39. TRADE MARK LEO BURNETT AZERBAIJAN 4Ps OF INTEGRATED COMMUNICATION PAGE 39 People Participation Populism Strategy Execution Purpose

42. TRADE MARK LEO BURNETT AZERBAIJAN PAGE 42 MAIN CASES

43. TRADE MARK LEO BURNETT AZERBAIJAN PAGE 43 Samsung / Mobile & electronics As new top smartphone models S6 | S6 edge were introduced worldwide in March 2015, we created and executed the launch campaign for Azerbaijan market.

44. TRADE MARK LEO BURNETT AZERBAIJAN AGBank / Corporate Banking As a launch of bank’s new taxit card, we have developed the creative concept and communication channels. Providing Digital, SMM, Production & Creative services. PAGE 44

45. TRADE MARK LEO BURNETT AZERBAIJAN ASA / Full Service We are happy to be a part of Association of Scouts of Azerbaijan (World Organization of Scout Movement) and share the happiness of victory to celebrate 41st world scout Conference and Your Forum in Azerbaijan. We provide full full Creative, Media and Communication support on Behalf of Leo Burnett Azerbaijan. PAGE 45

46. TRADE MARK LEO BURNETT AZERBAIJAN Dalgidj / Oil & Gas Dalgidj is an ofﬁcial supplier of BP for ROV diving. To commemorate the jubilee of company, we provided the 360 service with event marketing. PAGE 46

47. TRADE MARK LEO BURNETT AZERBAIJAN Anzu / Retail wear A full service project for the launch of Luxury wear boutique. Branding, Digital, Creative. PAGE 47

48. TRADE MARK LEO BURNETT AZERBAIJAN Ideal / Retail Parfumerie We have developed the creative concept based on 5 main sences, using a lenticular print technology. PAGE 48

49. TRADE MARK LEO BURNETT AZERBAIJAN Azpetrol / Service We have developed a creative concept for 2 campaigns and one social project with integrated BTL and call-to-action engagement. PAGE 49

50. TRADE MARK LEO BURNETT AZERBAIJAN DeCamie / Retail wear A-class luxury wear boutique, for which we have developed the creative concept, TOV, and delivered the 360 service in promotion. PAGE 50

51. TRADE MARK LEO BURNETT AZERBAIJAN Lactalis Group / Expo We have developed the expo mechanics and stand construction, together with supporting info materials and sampling for Lactalis Group (President, Lactel, Celia) PAGE 51

52. TRADE MARK LEO BURNETT AZERBAIJAN Russkiy Vkus / TVC We have developed a fully animated 3D TVC and communication of “Pirates of Caspian Sea”, for “Russkiy Vkus” sausage products. PAGE 52

53. TRADE MARK LEO BURNETT AZERBAIJAN Various Projects MST, NatGeo, Baku Jazz festival, Social Campaign, Khan and a number of other works. PAGE 53

54. TRADE MARK LEO BURNETT AZERBAIJAN PAGE 54 “Trade Mark” has been awarded by silver award in Social Advertisement at “Red Jolbors Fest 14” International Asia & CIS http://www.jolbors.com/applications/preview/619/ AWARD Regardless of the level of education, social status and wealth of many families caught in this situation, their problems relate to society as a whole. Selective abortion - a negative trend of the world, where there is a division of people by gender. Unfortunately, Azerbaijan is among the top ﬁve countries in the number of selective abortions in the world. "Words of mothers" (in Azeri. Word "proverbs" is literally translated as "word of the fathers” “Proverbs“) with such shocking social message, as - child becomes a victim of the fact of “parents” decisions.

55. TRADE MARK LEO BURNETT AZERBAIJAN SUMMARY ”CREATIVITY RATING 2014" in Central Asia and Azerbaijan We became NUMBER ONE Creative agency in Azerbaijan, based on summary report. PAGE 55

56. TRADE MARK LEO BURNETT AZERBAIJAN BUSINESS PARTNERS PAGE 56 Starcom– Worldwide Media Network TNS– TNS is a world leader in market research, global market information and business analysis. Graphit–Leo Burnett Group Russia branding and brand awareness agency. Friendly Production – Indoor and Outdoor equipment and tech. solutions company. Moscow, Russia.

57. TRADE MARK LEO BURNETT AZERBAIJAN PAGE 57 THANK YOU! AF Business House Nizami str. 203 B, Baku, Azerbaijan +994 12 493 31 90 ofﬁce@tma.az www.tma.az

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