Check out what you missed at our information session for the upcoming 12-wk User Experience Design course.

1. USER EXPERIENCE
DESIGN

2. INFORMATION SESSION AGENDA 2
USER EXPERIENCE
DESIGN
‣ About GA
‣ Meet your Instructors
‣ What is User Experience Design?
‣ What can I expect to learn?
‣ What will we create?
‣ Q&A

3. INTRODUCTIONS
ABOUT GENERAL ASSEMBLY

5. INTRODUCTIONS
OUR CORE VALUES

6. CORE VALUES
PEOPLE BEFORE THE
MACHINE.
While we value powerful ideas and innovative startups, the lifeblood of
any community is the individuals involved. We believe in empathy and
reciprocity — and that community can enable individual pursuits.

7. CORE VALUES
LEARNING BY DOING.
We believe that self-actualization is gained through applied, hands- on
experience. We are here not to seek or to hope for the future, but
actively construct it with our hands. If we get it wrong, we modify and
try again; real progress only comes through reflection and relentless
iteration.

8. CORE VALUES
JOURNEY OVER DESTINATION.
General Assembly is about the shared experience of fellow builders
taking risks — about embracing failure as much as success. When great
companies fail, they’re gone forever. When great people fail, they learn
from their experiences and go on to pursue new ventures with a greater
chance of success.

9. UXD
MEET YOUR
INSTRUCTORS

10. MEET YOUR INSTRUCTOR 10
ELAINE ANN, INSTRUCTOR
‣ Founder/Director of Kaizor Innovation
‣ 12 years in U.S. worked for Razorfish, Fitch Worldwide, Philips Design
‣ Multinational clients: HP P&G, BMWDesignworks, CNN, Hyatt
,
‣ Asian clients: OSIM, Lan Kwai Fong Group, Hong Kong Post Office
‣ Startups: GoAnimate, iMerchants, AirGini, Darizi
‣ Vice Chairman of Hong Kong Designers Association
‣ Design curriculum advisor at PolyU, HK Design Institute
‣ Active Member at IxDA, Global Service Jam, and HK Startup
Community

11. MEET YOUR INSTRUCTOR 11
HARRY LLUFRIO, INSTRUCTOR
‣ User Experience Lead at Isobar
‣ Originally from London, career started in Graphic Design
‣ Has lived in HK for 17 years
‣ Clients include Emirates, Peninsula Hotels, Swire Hotels, The House of
Dancing Water, HSBC, AIA, Fidelity, Bentley Motors
‣ Active member of Interaction Design Association

12. UXD
WHAT IS USER
EXPERIENCE DESIGN?

13. WHAT IS USER EXPERIENCE DESIGN? 13
User experience design focuses on the end user and encompasses
everything they encounter on their way to achieving their goal.
“User experience is
how a person feels
when interfacing with
a system or product.”
- Jacob Gube

14. WHAT IS USER EXPERIENCE DESIGN? 14
Dan Saffer, Designing for Interactions

15. THE ELEMENTS OF USER EXPERIENCE – JESSE JAMES GARRETT 15
“The design of anything independent of medium or across [device] with human
experience as an explicit outcome and human engagement as an explicit goal.”

16. UXD
WHAT CAN I EXPECT TO
LEARN?

17. WHAT CAN I EXPECT TO LEARN? 17
• How to apply user experience best practices as you think, analyze and
design to effectively solve problems.
• Define all possible interactions as a person moves through the
structure, functionality and appearance of software interfaces
• Produce full documentation deliverables, including:
• Create a single persona and extract goals
• Create a competitive assessment document
• Build wireframe and a clickable prototype
• Conduct a usability test
• Assess improvements and changes to developed product

18. WIREFRAMES & PROTOTYPES
*

19. USABILITY TESTING
*

20. FORMS
*

21. SEARCH AND RESULTS
*

22. NAVIGATION
*

23. CONTENT
*

24. E-COMMERCE
*

25. DASHBOARDS
*

26. SOCIAL
*

27. WHAT CAN I EXPECT TO LEARN? 27
• What and who is UX • Forms
• User Research • Search and Results
• Personas • Navigation
• Usability Principles/User • First Impressions
Testing • Content
• UX analysis • Commerce
• Wireframing • Social
• Prototyping • Dashboards

28. LEARNING RHYTHM 28
CASE IN-CLASS
LECTURE QUIZ PROJECTS CRITIQUES
STUDIES PROJECTS

29. UXD
WHAT WILL WE
CREATE?

30. WHAT WILL WE CREATE? 30
A portfolio that illustrates the UX principles, UX analysis and specific
design patterns through full UX documentation including:
• A competitive
assessment document
• A persona
• Wireframes
• Implementation
strategy

31. WHAT DOES IT MEAN TO
BE A GA STUDENT??

32. GA STUDENT PERKS 32
COMMUNITY
• Outcome focused: build a website from scratch
• Practical, dynamic content
• Strong, diverse community of makers
• Personalized instruction and support
• 3 free classes to supplement your coursework
• Permanent access to all course resources

33. USER EXPERIENCE DESIGN 33
THE DETAILS
‣ April 15th – July 4th, 2013
‣ Meets Mondays and Thursdays 7-9pm at Fill in the Blank
‣ Tuition is $28,000HKD
‣ Payment plans are available
‣ No pre-requisites
‣ Maximum class size of 20 people
‣ Registration ends April 8th

34. THE EARLY BIRD…

35. UXD
Q&A