Personal Information
Organização/Local de trabalho
Ypsilanti, Michigan United States
Cargo
Director of Cross-Channel Strategy
Setor
Advertising / Marketing / PR
Sobre
Curious, thoughtful leadership: I’m a human-centric marketer experienced in developing programs that deliver on objectives. I can devise strategies, translate them to actionable plans, and guide creative development from that strategy while maintaining budgets. My strengths include vision, leadership, creative assessment, and optimization.
I know how companies develop their marketing communications programs, how they go to market, and how they optimize against those program objectives. I also know how communications are changing and how to take advantage of these trends.
Marcadores
communications strategy
digital marketing
marketing strategy
digital strategy
social marketing
social media
university
Ver mais
Apresentações
(4)Gostaram
(22)Shopper Marketing: 13 Trends for 2013
MARS London
•
Há 11 anos
[Report] The Evolution of Social Business: Six Stages of Social Media Transformation, by Charlene Li and Brian Solis
Altimeter, a Prophet Company
•
Há 11 anos
The Role of Interactive Media in the Consumer Car Shopping Process
Automotive Social Media Marketing Reputation Management
•
Há 14 anos
[Report] Guarding the Social Gates: The Imperative for Social Media Risk Management, by Alan Webber
Altimeter, a Prophet Company
•
Há 11 anos
Social Media for Colleges & Universities
Max Connect Marketing
•
Há 14 anos
LinkedIn Volkswagen Case Study
LinkedIn Europe
•
Há 11 anos
Social Pulpit: Barack Obama's Social Media Toolkit
Monte Lutz
•
Há 15 anos
Creating Your Organization's Social Media Strategy Map
Beth Kanter
•
Há 15 anos
Mental Modelling For Content Work (Confab London 2013)
Daniel Eizans
•
Há 11 anos
Expion jan 2013 jim tobin
Expion
•
Há 11 anos
6 Models for Measuring Social Media ROI - Ignite Social Media
Jim Tobin
•
Há 11 anos
2012 - Starbucks social insight & business case study
Purple Spinnaker
•
Há 12 anos
How to create great slides for presentations
mikejeffs
•
Há 11 anos
Midwest UX '12: Mapping the Experience
Chris Risdon
•
Há 11 anos
Beyond User Research
Louis Rosenfeld
•
Há 13 anos
Brand building in a digital world (Intro to Digital for Grads)
David Carr
•
Há 11 anos
PSFK Future of Retail Report 2012
PSFK
•
Há 11 anos
goviral cannes 2011 - the long idea
Mads Holmen
•
Há 12 anos
Cross-Channel Strategy
Peter Morville
•
Há 12 anos
Design for Cross-Channel Experiences
Peter Morville
•
Há 12 anos
What is strategy?
Dr. Marc Sniukas
•
Há 14 anos
Leaving Flatland: Cross-Channel Customer Experience Design
Jess McMullin
•
Há 14 anos
Personal Information
Organização/Local de trabalho
Ypsilanti, Michigan United States
Cargo
Director of Cross-Channel Strategy
Setor
Advertising / Marketing / PR
Sobre
Curious, thoughtful leadership: I’m a human-centric marketer experienced in developing programs that deliver on objectives. I can devise strategies, translate them to actionable plans, and guide creative development from that strategy while maintaining budgets. My strengths include vision, leadership, creative assessment, and optimization.
I know how companies develop their marketing communications programs, how they go to market, and how they optimize against those program objectives. I also know how communications are changing and how to take advantage of these trends.
Marcadores
communications strategy
digital marketing
marketing strategy
digital strategy
social marketing
social media
university
Ver mais