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EnterprisesClinic Template

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EnterprisesClinic Template

  1. 1. ‫اﺳﻢ اﻟﺸﺮﻛﺔ‬ ‫ﺧﻄﺔ ﻋﻤﻞ‬ ‫اﻟﻤﺒﺎدر )ة(‬ ‫3102‬
  2. 2. The Elevator Pitch ‫ﻟﻤﺤﺔ ﺳﺮﯾﻌﺔ‬
  3. 3. ‫‪Strategic Profile‬‬ ‫اﻻطﺎر اﻻﺳﺘﺮاﺗﯿﺠﻲ‬ ‫اﻟرؤﯾﺔ‬ ‫‪Vision‬‬ ‫اﺳﺗراﺗﯾﺟﯾﺔ اﻟﺗﺳوﯾق‬ ‫اﺳﺗراﺗﯾﺟﯾﺔ اﻟﺗﺷﻐﯾل‬ ‫اﻻﺳﺗراﺗﯾﺟﯾﺔ‬ ‫اﻻﺟﺗﻣﺎﻋﯾﺔ‬ ‫اﻻﺳﺗراﺗﯾﺟﯾﺔ اﻟﻣﺎﻟﯾﺔ‬ ‫ﻗﯾﻣﺔ‬ ‫ﻗﯾﻣﺔ‬ ‫ﻗﯾﻣﺔ‬ ‫ﻗﯾﻣﺔ‬ ‫اﻟرﺳﺎﻟﺔ‬ ‫‪Mission‬‬
  4. 4. ‫ﻣﻠﺨﺺ اﻟﻤﻌﻠﻮﻣﺎت‬ ‫اﻟﻤﺎﻟﯿﺔ‬ ‫اﻟﻣﺑﯾﻌﺎت‬ ‫‪Financial‬‬ ‫‪Summary‬‬ ‫اﻟﺳﯾوﻟﺔ‬ ‫ﻧﻘطﺔ اﻟﺗﻌﺎدل‬
  5. 5. Market Analysis ‫دراﺳﺔ اﻟﺳوق‬
  6. 6. Market Analysis Available) ‫اﻟﺤﻠﻮل اﻟﻤﺘﻮﻓﺮة‬ (Solutions ‫دراﺳﺔ اﻟﺴﻮق‬ (The Problem) ‫اﻻﺣﺘﯿﺎج‬
  7. 7. Market Analysis (Opportunities ) ‫اﻟﻔﺮص‬ ‫دراﺳﺔ اﻟﺴﻮق‬ (The Market) ‫اﻟﺴﻮق‬
  8. 8. Market Analysis Competitive ) ‫اﻟﻤﯿﺰة اﻟﺘﻨﺎﻓﺴﯿﺔ‬ (Advantage ‫دراﺳﺔ اﻟﺴﻮق‬ (The Competition) ‫اﻟﻤﻨﺎﻓﺴﺔ‬
  9. 9. Business Model ‫ﻧﻣوذج اﻟﻌﻣل‬
  10. 10. ‫ﺗﺼﻤﯿﻢ اﻟﻘﯿﻤﺔ اﻟﻤﻘﺪﻣﺔ‬ ‫‪Value Proposition‬‬ ‫‪Design‬‬ ‫اﻟﻌﻣل اﻟﻣراد‬ ‫اﻟﺑﮭﺟﺔ‬ ‫ﺧﻠق اﻟﺑﮭﺟﺔ‬ ‫اﻟﻣﻧﺗﺟﺎت واﻟﺧدﻣﺎت‬ ‫اﻷﻟم‬ ‫اﻟﺗﺧﻠص ﻣن اﻷﻟم‬
  11. 11. ‫‪Business Model‬‬ ‫ﻧﻤﻮذج اﻟﻌﻤﻞ‬ ‫اﻟﻌﻼﻗﺔ‬ ‫ﻣﻊ اﻟﻌﻣﻼء‬ ‫اﻧﺷطﺔ اﻟرﺋﯾﺳﯾﺔ‬ ‫اﻟﻘﯾﻣﺔ‬ ‫اﻟﻣﻘدﻣﺔ‬ ‫ﻓﺋﺎت‬ ‫اﻟﻌﻣﻼء‬ ‫اﻟﻣوارد‬ ‫اﻟرﺋﯾﺳﯾﺔ‬ ‫اﻟﺷرﻛﺎء‬ ‫اﻟرﺋﯾﺳﯾﯾن‬ ‫اﻟﻘﻧوات‬ ‫ﻣﺻﺎدر اﻟدﺧل‬ ‫ھﯾﻛل اﻟﺗﻛﻠﻔﺔ‬
  12. 12. Marketing Strategy ‫اﺳﺗراﺗﯾﺟﯾﺔ اﻟﺗﺳوﯾق‬
  13. 13. Marketing Mix ‫اﻟﺨﻠﻄﺔ اﻟﺘﺴﻮﯾﻘﯿﺔ‬ ‫اﻟﻣﻧﺗﺟﺎت واﻟﺧدﻣﺎت‬ Products & Services ‫اﻟﻔرﯾق‬ People ‫اﻟﻌﻣﻠﯾﺎت‬ Process ‫اﻟﺴﻮق‬ Market ‫اﻟﺳﻌر‬ Price ‫اﻟﻣﻛﺎن‬ Place ‫اﻟﻌﯾﻧﺔ اﻟﻣﻠﻣوﺳﺔ‬ Physical Evidence ‫اﻟﺗروﯾﺞ‬ Promotion
  14. 14. ‫اﺳﺘﺮاﺗﯿﺠﯿﺎت وﺗﻜﺘﯿﻜﺎت‬ ‫اﻟﺘﺴﻮﯾﻖ‬ ‫اﻟﺗﺳوﯾق اﻟﻣﺑﺎﺷر‬ ‫‪Marketing‬‬ ‫& ‪Strategies‬‬ ‫‪Tactics‬‬ ‫اﻟﺗﺳوﯾق ﻏﯾر اﻟﻣﺑﺎﺷر‬
  15. 15. ‫اﻟﻤﻜﺎﻧﺔ ﻓﻲ اﻟﺴﻮق‬ ‫اﻟﻣﯾزات‬ ‫ﻗﺎﺋدﺗطوﯾر‬ ‫اﻟﻣﻧﺗﺟﺎت‬ ‫واﻟﺧدﻣﺎت‬ ‫ﻗﺎﺋد ﻋﻼﻗﺎت‬ ‫اﻟﻌﻣﻼء‬ ‫ﻗﺎﺋد اﻟﺗﻛﻠﻔﺔ‬ ‫‪Positioning‬‬ ‫اﻟﻌﯾوب‬ ‫اﻻﺧﺗﯾﺎر‬ ‫اﻻﻧﻌﻛﺎس‬
  16. 16. ‫‪Total Experience‬‬ ‫اﻟﺘﺠﺮﺑﺔ اﻟﻤﺘﻜﺎﻣﻠﺔ‬ ‫ﻗﺑل‬ ‫ﻣﺎذا ﺗرﯾداﻟﻌﻣﯾل أن ﯾﻌﺗﻘد‬ ‫ﻣﺎذا ﺗرﯾداﻟﻌﻣﯾل أن ﯾﺷﻌر‬ ‫ﻣﺎذا ﺗرﯾداﻟﻌﻣﯾل أن ﯾﻘول‬ ‫ﻣﺎذا ﺗرﯾداﻟﻌﻣﯾل أن ﯾﻔﻌل‬ ‫ﻛﯾف ﯾﺣﺻل ذﻟك‬ ‫أﺛﻧﺎء‬ ‫ﺑﻌد‬
  17. 17. ‫& ‪Business‬‬ ‫‪Community‬‬ ‫اﻷﻋﻤﺎل واﻟﻤﺠﺘﻤﻊ‬ ‫اﻟﺗﺣدﯾﺎت اﻟﺗﻲ ﯾواﺟﮭﮭﺎ‬ ‫اﻟﻣﺟﺗﻣﻊ اﻟﯾوم‬ ‫اﻟﻔﺋﺔ اﻟﺗﻲ ﺗواﺟﮫ ھذا‬ ‫اﻟﺗﺣدي‬ ‫ﻛﯾف ﺗﺳﺎھم ﻣﻧﺗﺟﺎﺗﻧﺎ‬ ‫وﺧدﻣﺎﺗﻧﺎ ﻓﻲ اﻟﺣل‬
  18. 18. ‫/ ‪Products‬‬ ‫‪Services‬‬ ‫اﻟﻤﻨﺘﺠﺎت واﻟﺨﺪﻣﺎت‬ ‫ﻣﻧﺗﺞ ١‬ ‫اﻟﻣﻧﺗﺞ أو اﻟﺧدﻣﺔ‬ ‫اﻟﻣﻛﺎن‬ ‫اﻟﺗروﯾﺞ‬ ‫اﻟﻌﯾﻧﺔ اﻟﻣﻠﻣوﺳﺔ‬ ‫اﻟﻌﻣﻠﯾﺎت‬ ‫اﻟﻔرﯾق‬ ‫اﻟﻣوﺳم‬ ‫اﻟﺗﻛﻠﻔﺔاﻟﻣﺑﺎﺷرةﻟﻠوﺣدة‬ ‫ﺳﻌر اﻟوﺣدة‬ ‫ﻣﺗوﺳط اﻟوﺣدات اﻟﻣﺑﺎﻋﺔ ﺷﮭرﯾﺎ‬ ‫ﻣﻧﺗﺞ ٢‬ ‫ﻣﻧﺗﺞ ٣‬
  19. 19. ‫ﺧﻄﺔاﻟﺘﺴﻮﯾﻖ‬ ‫اﻟﺧطوة‬ ‫ﻛﯾف‬ ‫‪Marketing Plan‬‬ ‫ﺑواﺳطﺔ‬ ‫ﻣﺗﻰ‬ ‫اﻟﺗﻛﻠﻔﺔ‬ ‫ﻣؤﺷرات اﻟﻧﺟﺎح‬
  20. 20. Team & Work Environment ‫اﻟﻔرﯾق وﺑﯾﺋﺔ اﻟﻌﻣل‬
  21. 21. Leadership ‫اﻟﻘﯿﺎدة‬
  22. 22. ‫‪Team‬‬ ‫اﻟﻔﺮﯾﻖ‬ ‫اﻟﻣﻧﺻب‬ ‫اﻟﺧﺑرات اﻷﺳﺎﺳﯾﺔ‬ ‫اﻟﻣﻧﺻب‬ ‫اﻟﺧﺑرات اﻷﺳﺎﺳﯾﺔ‬ ‫اﻟراﺗب اﻷﺳﺎﺳﻲ‬ ‫اﻟﺷﮭري‬ ‫اﻟراﺗب اﻷﺳﺎﺳﻲ‬ ‫اﻟﺷﮭري‬ ‫اﻟﻣﻧﺻب‬ ‫اﻟﺧﺑرات اﻷﺳﺎﺳﯾﺔ‬ ‫اﻟﻣﻧﺻب‬ ‫اﻟﺧﺑرات اﻷﺳﺎﺳﯾﺔ‬ ‫اﻟﻣﻧﺻب‬ ‫اﻟﺧﺑرات اﻷﺳﺎﺳﯾﺔ‬ ‫اﻟراﺗب اﻷﺳﺎﺳﻲ‬ ‫اﻟﺷﮭري‬ ‫اﻟراﺗب اﻷﺳﺎﺳﻲ‬ ‫اﻟﺷﮭري‬ ‫اﻟراﺗب اﻷﺳﺎﺳﻲ‬ ‫اﻟﺷﮭري‬
  23. 23. ‫‪Work‬‬ ‫‪Environment‬‬ ‫ﺑﯿﺌﺔ اﻟﻌﻤﻞ‬ ‫ﻓﻛرة ﺑﯾﺋﺔ اﻟﻌﻣل‬ ‫ﻋﻧﺻر اﻟﺗﻛﻠﻔﺔ‬ ‫ﺗﻛﻠﻔﺔ اﻟﺗطوﯾر ﻣرة واﺣدة‬ ‫ﺗﻛﻠﻔﺔ ﻣﺗﻛررة‬ ‫ﻣﻌدل اﻻھﻼك‬
  24. 24. Implementation Plan ‫اﻟﺧطﺔ‬ ‫اﻟﺗﻧﻔﯾذﯾﺔ‬
  25. 25. ‫اﻟﺨﻄﺔ‬ ‫اﻟﺘﻨﻔﯿﺬﯾﺔ‬ ‫اﻟﺧطوة‬ ‫‪Implementation‬‬ ‫‪Plan‬‬ ‫ﻛﯾف‬ ‫ﺑواﺳطﺔ‬ ‫ﻣﺗﻰ‬ ‫اﻟﺗﻛﻠﻔﺔ‬
  26. 26. ‫اﻻﺳﺗراﺗﯾﺟﯾﺎت‬ ‫واﻟﺗوﻗﻌﺎت‬ ‫اﻟﻣﺎﻟﯾﺔ‬ ‫‪Financial‬‬ ‫& ‪Strategy‬‬ ‫‪Forecast‬‬
  27. 27. ‫اﻻﺳﺘﺮاﺗﯿﺠﯿﺔ‬ ‫اﻟﻤﺎﻟﯿﺔ‬ ‫‪Financial‬‬ ‫‪Strategy‬‬ ‫ﻣﺻﺎدر اﻟﺗﻣوﯾل واﻟﺷراﻛﺔ‬ ‫اﺳﺗراﺗﯾﺟﯾﺔ ادارة اﻟﺳﯾوﻟﺔ‬ ‫اﺳﺗراﺗﯾﺟﯾﺔ ﺧﻔض اﻟﺗﻛﻠﻔﺔ‬ ‫اﺳﺗراﺗﯾﺟﯾﺔ اﻟﺗﺣﻛم اﻟﻣﺎﻟﻲ‬
  28. 28. Financial Forecast ‫اﻟﺘﻮﻗﻌﺎت‬ ‫اﻟﻤﺎﻟﯿﺔ‬
  29. 29. ‫اﻟﺮﺳﻮﻣﺎت‬ ‫اﻟﺒﯿﺎﻧﯿﺔ‬ ‫اﻟﻣﺑﯾﻌﺎت‬ ‫‪Charts‬‬ ‫اﻟﺳﯾوﻟﺔ‬ ‫ﻧﻘطﺔ اﻟﺗﻌﺎدل‬
  30. 30. ‫ﻣﻌﻠوﻣﺎت اﻻﺗﺻﺎل‬

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