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{
SLIDES for
UNDERSTANDING
 Online bibliographies of AAUP members’
publications on current events and issues in the
news
 www.booksforunderstanding.org
 Originally published as standalone
“Books for Understanding September 11”
published September 2001
Scholarship Beyond the Headlines
Bestsellers
Backlist
So Much More
1100+ Titles
~80 Publishers
 Expanded February 2002
(“Civil Liberties” and “The Enron Affair”)
 Almost 60 lists published by June 2014
 Approximately 12,000 titles listed
 118 presses featured
BFU Today
AAUP 2014: Lessons from Books for Understanding
No Idea Has Not Been Had
 “AAUP Best Books” (late 90s)
 Interface to upload and feature extensive book
information—image, description, reviews, etc.
(Designed by Illinois’ Paul Arroyo)
 No buy-in from overburdened press marketing
& publicity staff
 Immediacy
 Simplicity
 Simplicity
 Simplicity
(and immediacy)
Reasons for Initial Success
AAUP 2014: Lessons from Books for Understanding
{
Pay no attention
to the man
database behind
the curtain!
How does it work?
 Editorial Development
 Email Submissions
 Cranky FileMaker Database
 Idiosyncratic Web Architecture
 Basic Promotion
 Static/Text Web Pages
 Annual Updates
How does it work?
 Automated acceptance of metadata feeds
 APIs to create “Buy/Find This Book Links”
 Visual interest
 Analytics
 [Your More Exciting Ideas Here]
How Could It Work?
 Compelling illustration of the value of
university presses
 Immediately comprehensible by/useful to
many audiences
Why Make it Work?
Tomorrow’s Books for Understanding?
http://www.nap.edu/academ-scope/
 Brenna McLaughlin
Director, Marketing & Communications
Association of American University Presses
bmclaughlin@aaupnet.org
www.booksforunderstanding.org

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AAUP 2014: Lessons from Books for Understanding

Editor's Notes

  1. ----- Meeting Notes (6/24/14 06:09) ----- What is it? A place for online