2. Online bibliographies of AAUP members’
publications on current events and issues in the
news
www.booksforunderstanding.org
Originally published as standalone
“Books for Understanding September 11”
published September 2001
Scholarship Beyond the Headlines
8. Expanded February 2002
(“Civil Liberties” and “The Enron Affair”)
Almost 60 lists published by June 2014
Approximately 12,000 titles listed
118 presses featured
BFU Today
10. No Idea Has Not Been Had
“AAUP Best Books” (late 90s)
Interface to upload and feature extensive book
information—image, description, reviews, etc.
(Designed by Illinois’ Paul Arroyo)
No buy-in from overburdened press marketing
& publicity staff
14. Editorial Development
Email Submissions
Cranky FileMaker Database
Idiosyncratic Web Architecture
Basic Promotion
Static/Text Web Pages
Annual Updates
How does it work?
15. Automated acceptance of metadata feeds
APIs to create “Buy/Find This Book Links”
Visual interest
Analytics
[Your More Exciting Ideas Here]
How Could It Work?
16. Compelling illustration of the value of
university presses
Immediately comprehensible by/useful to
many audiences
Why Make it Work?
19. Brenna McLaughlin
Director, Marketing & Communications
Association of American University Presses
bmclaughlin@aaupnet.org
www.booksforunderstanding.org
Editor's Notes
----- Meeting Notes (6/24/14 06:09) -----
What is it? A place for online