Aaron Wolowiec delivered this presentation during the ToP Network Annual Gathering in Walnut Creek, CA on Saturday, Jan. 11, 2020.

1. Social Media Secrets to
Enhance Your Business
Aaron Wolowiec
CEO | Event Garde
EventGarde.com

2. Photo by Joelk75 - Creative Commons Attribution License https://www.flickr.com/photos/75001512@N00 Created with Haiku Deck

3. Aaron Wolowiec
Certified ToP Facilitator
Qualified Trainer

4. participant introductions
 Name
 Pronouns
 Organization

8. Photo by Ludwig Gatzke - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/16851909@N00 Created with Haiku Deck

9. Photo by ✿ SUMAYAH ©™ - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/50585576@N04 Created with Haiku Deck

10. Photo by Marc Wathieu - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/88133570@N00 Created with Haiku Deck

11. Photo by Stuck in Customs - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/95572727@N00 Created with Haiku Deck

12. Photo by William Iven - Creative Commons No known copyright restrictions https://unsplash.com/@firmbee?utm_source=haikudeck&utm_medium=referral&utm_campaign=api-credit Created with Haiku Deck

13. Photo by Jon Tyson - Creative Commons No known copyright restrictions https://unsplash.com/@jontyson?utm_source=haikudeck&utm_medium=referral&utm_campaign=api-credit Created with Haiku Deck

14. Photo by Justin Lawrence - Creative Commons No known copyright restrictions https://unsplash.com/@thisisjlaw?utm_source=haikudeck&utm_medium=referral&utm_campaign=api-credit Created with Haiku Deck

16. Photo by Ludwig Gatzke - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/16851909@N00 Created with Haiku Deck

17. what platforms
 Limit to what you can manage
 Different channels necessitate different content
 1 well-executed channel is better than 7 sporadic
ones
 Select the “right” channel by asking:
 Who are you trying to reach?
 What platform are they most active on?
 Do I want/need separate business/personal

18. Photo by ✿ SUMAYAH ©™ - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/50585576@N04 Created with Haiku Deck

19. when to post
 Post 3-10 times per week
 Once per day builds consistency
 Leverage both weekdays and weekends
 Identify popular days and times – research your
selected platform/mine available data
 Consider all applicable time zones
 Pre-schedule posts

20. popular days and times

21. pre-schedule posts

22. Photo by Marc Wathieu - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/88133570@N00 Created with Haiku Deck

23. what to say
5-3-2 rule [you need to develop trustworthiness]
 5 should be content from others, relevant to
your audience

25. what to say
5-3-2 rule [you need to develop trustworthiness]
 5 should be content from others, relevant to
your audience
 3 should be content from you, relevant to
your audience—and not a sales pitch

27. what to say
5-3-2 rule [you need to develop trustworthiness]
 5 should be content from others, relevant to
your audience
 3 should be content from you, relevant to
your audience—and not a sales pitch
 2 should be personal, non-work related
content that helps humanize you and/or your

29. what to say
 Be authentic.
 Invest in a brand.
 Embrace brevity.
 Avoid controversy.
 Differentiate yourself.
 Obsessively engage.
 Craft a value proposition.
 Find your voice.

30. Photo by Stuck in Customs - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/95572727@N00 Created with Haiku Deck

31. maximize exposure
 Headlines
 Images
 Videos
 Testimonials
 Case studies
 Sample content
 Questions
 Caption contests
 Follow/mention/tag
 Reactions/comments/replie
s
 Emojis
 Hashtags
 Theme days
 Ambassadors

32. Photo by William Iven - Creative Commons No known copyright restrictions https://unsplash.com/@firmbee?utm_source=haikudeck&utm_medium=referral&utm_campaign=api-credit Created with Haiku Deck

33. Photo by Jon Tyson - Creative Commons No known copyright restrictions https://unsplash.com/@jontyson?utm_source=haikudeck&utm_medium=referral&utm_campaign=api-credit Created with Haiku Deck

34. Photo by Justin Lawrence - Creative Commons No known copyright restrictions https://unsplash.com/@thisisjlaw?utm_source=haikudeck&utm_medium=referral&utm_campaign=api-credit Created with Haiku Deck

35. Photo by Luca Upper - Creative Commons No known copyright restrictions https://unsplash.com/@lucistan?utm_source=haikudeck&utm_medium=referral&utm_campaign=api-credit Created with Haiku Deck

36. Aaron Wolowiec
EventGarde.com
aaron@EventGarde.co
m