SlideShare uma empresa Scribd logo
1 de 53
Baixar para ler offline
Johns Hopkins and the Healthcare Content Conundrum:Aligning Business Strategy with User Goals ,[object Object],Ahava Leibtag and Aaron Watkins,[object Object],We believe in content.,[object Object]
Hashtag,[object Object],#jhtc= ,[object Object],Johns Hopkins Testing Content,[object Object],Thank you,[object Object],#jhtc,[object Object]
Objectives,[object Object],The Story,[object Object],Testing content,[object Object],Lessons learned,[object Object],Recommendations,[object Object],#jhtc,[object Object]
Johns hopkins web strategy,[object Object],#jhtc,[object Object]
Johns Hopkins Medicine,[object Object],#jhtc,[object Object]
Challenges of an AMC,[object Object],#jhtc,[object Object]
Academic Medical Center: Push and Pull in Content,[object Object],#jhtc,[object Object]
Digestive Weight Loss Center,[object Object],#jhtc,[object Object]
Players,[object Object],Abbey Pulcinella, Marketing Manager, JH,[object Object],Anthony Kalloo, MD: Chairman, GI at JH,[object Object],Mimi Huizinga, MD: Internist, GI,[object Object],#jhtc,[object Object]
The conundrum,[object Object],#jhtc,[object Object]
Academic Medical Center: Push and Pull in Content,[object Object],Digestive Health Website,[object Object],Kalloo: wants crazy research site ,[object Object],Huizinga: wants to answer patients’ questions,[object Object],WE THINK:,[object Object],Answer questions,[object Object],Provide context,[object Object],Promote services = Make Money and Reinforce the Brand,[object Object],#jhtc,[object Object]
Developing quality content,[object Object],Can we :,[object Object],Satisfy all the different groups?,[object Object],Create content that is valuable? ,[object Object],#jhtc,[object Object]
The SOLUTION to ALL problems: The CREATIVE BRIEF,[object Object],#jhtc,[object Object]
Competitive Landscape Analysis,[object Object],#jhtc,[object Object]
Defining the Patients/Audience,[object Object],Those that have a disease associated with obesity and are seeking treatment for it.,[object Object],Those that came to the clinic (or other physician) to lose weight, but were told they have obesity-related health conditions.,[object Object],#jhtc,[object Object]
Creating Content,[object Object],Defined what we wanted the users to know about the diseases/conditions,[object Object],Articulated the treatment options,[object Object],Subject matter experts reviewed sections,[object Object],6 month editorial process,[object Object],Launched the site,[object Object],#jhtc,[object Object]
TESTING CONTENT,[object Object],#jhtc,[object Object]
Content Value,[object Object],Can users findthe content they need?,[object Object],Can they read the content?,[object Object],Can they understand the content?,[object Object],Will they act on the content?,[object Object],Will they share the content?,[object Object],#jhtc,[object Object]
#jhtc,[object Object]
Clinic User Demographic Data,[object Object],#jhtc,[object Object]
Tasks 1-2,[object Object],Task 1: Take a few moments to review the home page. Given your concern about your doctor’s advice that losing weight will decrease your risk of diabetes significantly, which information are you most likely to read first? Please identify a link.,[object Object],Task 2: Find information about how Johns Hopkins can help you prevent diabetes, specifically medication, lifestyle changes, surgical procedures?,[object Object],  ,[object Object], ,[object Object], ,[object Object],#jhtc,[object Object]
Tasks 3-5,[object Object],Task 3: If you have not already read about available endoscopic procedures, please find information about this weight-loss treatment option.,[object Object],Task 4: Show me how you would make an appointment.,[object Object],Task 5: Try to share this web site with aaron.watkins@jhmi.edu,[object Object],#jhtc,[object Object]
Questions 1-3,[object Object],Question 1: Is there a link between obesity and diabetes?,[object Object], ,[object Object],Question 2: How much weight do you need to lose to decrease your risk of diabetes? ,[object Object], ,[object Object],Question 3: How does knowing these facts about diabetes change how you would act about your weight in the future?,[object Object], ,[object Object],#jhtc,[object Object]
Questions 4-5,[object Object],Question 4: Would you share this content with others? Who?,[object Object], ,[object Object],Question 5: Based on this information, would you trust Johns Hopkins Medicine for your care and would you consider joining the concierge treatment program if you wanted to lose that amount of weight?,[object Object],#jhtc,[object Object]
Diabetes Page,[object Object],#jhtc,[object Object]
Round 1: UserTesting.com,[object Object],#jhtc,[object Object]
Round 1: Scoring,[object Object],Tasks,[object Object],4.8/5,[object Object],Comprehension,[object Object],67%,[object Object],How much weight do you need to lose to lower your risk of diabetes?,[object Object],#jhtc,[object Object]
Round 2: GI Clinic [Lutherville, MD],[object Object],#jhtc,[object Object]
Round 2: Scoring,[object Object],Tasks,[object Object],3.25/6,[object Object],Comprehension,[object Object],17%,[object Object],How much weight do you need to lose to lower your risk of diabetes?,[object Object],#jhtc,[object Object]
Between Round 2 and 3,[object Object],#jhtc,[object Object]
Diabetes Page: Before and After,[object Object],#jhtc,[object Object]
Round 3: Curves [Towson, MD],[object Object],#jhtc,[object Object]
Round 3: Scoring,[object Object],Tasks,[object Object],3.9/6,[object Object],Comprehension,[object Object],63%,[object Object],How much weight do you need to lose to lower your risk of diabetes?,[object Object],#jhtc,[object Object]
Between Round 3 and Round 4,[object Object],Added video where Dr. Kalloo says 3 things:,[object Object],Diabetes is a disease that has risk,[object Object],You need to lose 5-10% of your body weight to lower your risk of diabetes by 53%,[object Object],You can lose 20-30 lbs. by undergoing this new endoscopic procedure,[object Object],Changed name of link on home page to Endoscopic Procedures Using Botox,[object Object],#jhtc,[object Object]
Diabetes Page with Video,[object Object],#jhtc,[object Object]
Round 4: GI and Weight Loss Clinic [Lutherville, MD],[object Object],#jhtc,[object Object]
Round 4: Scoring,[object Object],Tasks,[object Object],3.75/6,[object Object],Comprehension,[object Object],33% [didn’t watch video],[object Object],20% [did watch video],[object Object],How much weight do you need to lose to lower your risk of diabetes?,[object Object],#jhtc,[object Object]
The findings,[object Object],#jhtc,[object Object]
Summary of Findings,[object Object],Changed actionable content  and information flow,[object Object],Added video,[object Object],#jhtc,[object Object]
Was the content findable?,[object Object],80% of the users could find some information about medications, lifestyle changes, surgical procedures,[object Object],67% of the users could find the diabetes page,[object Object],57% could find information about the endoscopic weight loss program,[object Object],#jhtc,[object Object]
Was the content readable?,[object Object],Font size,[object Object],Button size,[object Object],Layout, location & readability,[object Object],#jhtc,[object Object]
Was the content understandable?,[object Object],100% equated diabetes and obesity ,[object Object],Users said that they’d prefer simpler language,[object Object],“If it wasn’t so complicated, it wouldn’t have taken me so long.”,[object Object],“Now wait, what does that mean?”,[object Object],#jhtc,[object Object]
Was the content actionable?,[object Object],100% said they would change their diet, exercise, and try to watch their weight ,[object Object],100%claim they trust the JH brand ,[object Object],71% would consider joining the program after using the site,[object Object],#jhtc,[object Object]
Was the content shareable?,[object Object],96% said they would share this content ,[object Object],41% used the share widget,[object Object],Others said they would copy and paste the link or tell friends about it,[object Object],#jhtc,[object Object]
Patient Findings,[object Object],When people have more time, they will probably spend more time, but they will not necessarily comprehend better,[object Object],Patients want things as simple as possible,[object Object],Provide direct actions to solve their problems,[object Object],Patients will share if the content valuable and meaningful,[object Object],#jhtc,[object Object]
Video Findings,[object Object],Watching a video actually lowered users comprehension by half,[object Object],More research is needed, but video should not be used for actionable content. ,[object Object],If so, keep it very direct with only 1 message.,[object Object],#jhtc,[object Object]
The recommendations,[object Object],#jhtc,[object Object]
Recommendations (1),[object Object],#jhtc,[object Object]
Recommendations (2),[object Object],#jhtc,[object Object]
Recommendations: Testing Content (1),[object Object],Use an iterative approach with small user numbers,[object Object],Choose when you test,[object Object],Pick areas of the site that are business critical,[object Object],#jhtc,[object Object]
Recommendations: Testing Content (2),[object Object],Clearly define your user groups,[object Object],Use moderated usability testing to test (test the content, not the site),[object Object],Ask direct questions about the content and let users talk about their impressions from there,[object Object],#jhtc,[object Object]
Recommendations: Content Development,[object Object],Don’t be afraid to try new ways of looking at things ,[object Object],Don’t expect every solution to solve every problem for every user ,[object Object],Carefully align your content development with your intended promotion,[object Object],#jhtc,[object Object]
Questions/Comments/Concerns?,[object Object],Aaron Watkins			AhavaLeibtag,[object Object],@aaronwatkins			@ahavaL,[object Object],THANK YOU!,[object Object],#jhtc,[object Object]

Mais conteúdo relacionado

Destaque

Market Research Report : Project logistics market in india 2014 - Sample
Market Research Report : Project logistics market in india 2014 - SampleMarket Research Report : Project logistics market in india 2014 - Sample
Market Research Report : Project logistics market in india 2014 - SampleNetscribes, Inc.
 
Solar Competitive Landscape
Solar Competitive LandscapeSolar Competitive Landscape
Solar Competitive LandscapeJeffrey Lu
 
The deals competitive landscape
The deals competitive landscapeThe deals competitive landscape
The deals competitive landscapeVanina Delobelle
 
Big data competitive landscape overview
Big data competitive landscape overviewBig data competitive landscape overview
Big data competitive landscape overviewBisakha Praharaj
 
Useful Consulting Case Frameworks
Useful Consulting Case Frameworks Useful Consulting Case Frameworks
Useful Consulting Case Frameworks Joao Rendon Kahn
 
Case in point_7th_edition.page001-1831
Case in point_7th_edition.page001-1831Case in point_7th_edition.page001-1831
Case in point_7th_edition.page001-1831Harpreet Singh
 
Developing A Strategic Business Plan
Developing A Strategic Business PlanDeveloping A Strategic Business Plan
Developing A Strategic Business PlanEarl Stevens
 
Bcg Consultants Love Life
Bcg  Consultants Love LifeBcg  Consultants Love Life
Bcg Consultants Love Lifenitinagarwalin
 

Destaque (8)

Market Research Report : Project logistics market in india 2014 - Sample
Market Research Report : Project logistics market in india 2014 - SampleMarket Research Report : Project logistics market in india 2014 - Sample
Market Research Report : Project logistics market in india 2014 - Sample
 
Solar Competitive Landscape
Solar Competitive LandscapeSolar Competitive Landscape
Solar Competitive Landscape
 
The deals competitive landscape
The deals competitive landscapeThe deals competitive landscape
The deals competitive landscape
 
Big data competitive landscape overview
Big data competitive landscape overviewBig data competitive landscape overview
Big data competitive landscape overview
 
Useful Consulting Case Frameworks
Useful Consulting Case Frameworks Useful Consulting Case Frameworks
Useful Consulting Case Frameworks
 
Case in point_7th_edition.page001-1831
Case in point_7th_edition.page001-1831Case in point_7th_edition.page001-1831
Case in point_7th_edition.page001-1831
 
Developing A Strategic Business Plan
Developing A Strategic Business PlanDeveloping A Strategic Business Plan
Developing A Strategic Business Plan
 
Bcg Consultants Love Life
Bcg  Consultants Love LifeBcg  Consultants Love Life
Bcg Consultants Love Life
 

Semelhante a Johns Hopkins Medicine & the Healthcare Content Conundrum: Aligning Business Strategy with User Goals

Making clifton healthier3
Making clifton healthier3Making clifton healthier3
Making clifton healthier3joerice50
 
Build a Social Media Toolkit! Strategies for organisations to engage and opti...
Build a Social Media Toolkit! Strategies for organisations to engage and opti...Build a Social Media Toolkit! Strategies for organisations to engage and opti...
Build a Social Media Toolkit! Strategies for organisations to engage and opti...Health Evidence™
 
Quality Forum new technologies (sessionD7)
Quality Forum new technologies (sessionD7)Quality Forum new technologies (sessionD7)
Quality Forum new technologies (sessionD7)MedEdHelen
 
Improving the Patient's Experience, Mental Health, Collaborative Stakeholder ...
Improving the Patient's Experience, Mental Health, Collaborative Stakeholder ...Improving the Patient's Experience, Mental Health, Collaborative Stakeholder ...
Improving the Patient's Experience, Mental Health, Collaborative Stakeholder ...Paul Gallant
 
New clinician learning data what does it mean for your medical education pr...
New clinician learning data   what does it mean for your medical education pr...New clinician learning data   what does it mean for your medical education pr...
New clinician learning data what does it mean for your medical education pr...Brian S. McGowan, PhD, FACEhp
 
Implemeting virtual chip in your organization
Implemeting virtual chip in your organization Implemeting virtual chip in your organization
Implemeting virtual chip in your organization Jennifer Collins
 
Physiocare.io -- About Us and Strategy Deck
Physiocare.io -- About Us and Strategy DeckPhysiocare.io -- About Us and Strategy Deck
Physiocare.io -- About Us and Strategy DeckMarquis Cabrera
 
Triple Aim Design Thinking - Stanford MedX 2014
Triple Aim Design Thinking - Stanford MedX 2014Triple Aim Design Thinking - Stanford MedX 2014
Triple Aim Design Thinking - Stanford MedX 2014Wellbe
 
Personal Statement For Nutrition And Nutrition
Personal Statement For Nutrition And NutritionPersonal Statement For Nutrition And Nutrition
Personal Statement For Nutrition And NutritionSharon Price
 
Healthcare & digital marketing - Today & Future
Healthcare &  digital marketing - Today & FutureHealthcare &  digital marketing - Today & Future
Healthcare & digital marketing - Today & FutureDeepali Thakur
 
New Data on Clinician Learning: What does it mean for your CME Programs
New Data on Clinician Learning:  What does it mean for your CME ProgramsNew Data on Clinician Learning:  What does it mean for your CME Programs
New Data on Clinician Learning: What does it mean for your CME ProgramsDLC-Solutions.com and EthosCE.com
 
011 How To Write Gre Essay Exampl
011 How To Write Gre Essay Exampl011 How To Write Gre Essay Exampl
011 How To Write Gre Essay ExamplMary Burg
 
Shell Scholarship Essay. Online assignment writing service.
Shell Scholarship Essay. Online assignment writing service.Shell Scholarship Essay. Online assignment writing service.
Shell Scholarship Essay. Online assignment writing service.Heather Hughes
 
Data/AI driven product development: from video streaming to telehealth
Data/AI driven product development: from video streaming to telehealthData/AI driven product development: from video streaming to telehealth
Data/AI driven product development: from video streaming to telehealthXavier Amatriain
 
Accelerating primary care transformation. Commissioning Live, Birmingham 2015
Accelerating primary care transformation. Commissioning Live, Birmingham 2015Accelerating primary care transformation. Commissioning Live, Birmingham 2015
Accelerating primary care transformation. Commissioning Live, Birmingham 2015Robert Varnam Coaching
 

Semelhante a Johns Hopkins Medicine & the Healthcare Content Conundrum: Aligning Business Strategy with User Goals (20)

Making clifton healthier3
Making clifton healthier3Making clifton healthier3
Making clifton healthier3
 
Copacetic Diabetic
Copacetic DiabeticCopacetic Diabetic
Copacetic Diabetic
 
Build a Social Media Toolkit! Strategies for organisations to engage and opti...
Build a Social Media Toolkit! Strategies for organisations to engage and opti...Build a Social Media Toolkit! Strategies for organisations to engage and opti...
Build a Social Media Toolkit! Strategies for organisations to engage and opti...
 
New Rules
New RulesNew Rules
New Rules
 
Quality Forum new technologies (sessionD7)
Quality Forum new technologies (sessionD7)Quality Forum new technologies (sessionD7)
Quality Forum new technologies (sessionD7)
 
Improving the Patient's Experience, Mental Health, Collaborative Stakeholder ...
Improving the Patient's Experience, Mental Health, Collaborative Stakeholder ...Improving the Patient's Experience, Mental Health, Collaborative Stakeholder ...
Improving the Patient's Experience, Mental Health, Collaborative Stakeholder ...
 
New clinician learning data what does it mean for your medical education pr...
New clinician learning data   what does it mean for your medical education pr...New clinician learning data   what does it mean for your medical education pr...
New clinician learning data what does it mean for your medical education pr...
 
Implemeting virtual chip in your organization
Implemeting virtual chip in your organization Implemeting virtual chip in your organization
Implemeting virtual chip in your organization
 
Being a Data-Driven Communicator
Being a Data-Driven CommunicatorBeing a Data-Driven Communicator
Being a Data-Driven Communicator
 
Physiocare.io -- About Us and Strategy Deck
Physiocare.io -- About Us and Strategy DeckPhysiocare.io -- About Us and Strategy Deck
Physiocare.io -- About Us and Strategy Deck
 
Triple Aim Design Thinking - Stanford MedX 2014
Triple Aim Design Thinking - Stanford MedX 2014Triple Aim Design Thinking - Stanford MedX 2014
Triple Aim Design Thinking - Stanford MedX 2014
 
Personal Statement For Nutrition And Nutrition
Personal Statement For Nutrition And NutritionPersonal Statement For Nutrition And Nutrition
Personal Statement For Nutrition And Nutrition
 
Healthcare & digital marketing - Today & Future
Healthcare &  digital marketing - Today & FutureHealthcare &  digital marketing - Today & Future
Healthcare & digital marketing - Today & Future
 
New Data on Clinician Learning: What does it mean for your CME Programs
New Data on Clinician Learning:  What does it mean for your CME ProgramsNew Data on Clinician Learning:  What does it mean for your CME Programs
New Data on Clinician Learning: What does it mean for your CME Programs
 
011 How To Write Gre Essay Exampl
011 How To Write Gre Essay Exampl011 How To Write Gre Essay Exampl
011 How To Write Gre Essay Exampl
 
Shell Scholarship Essay. Online assignment writing service.
Shell Scholarship Essay. Online assignment writing service.Shell Scholarship Essay. Online assignment writing service.
Shell Scholarship Essay. Online assignment writing service.
 
The Cafe Chin Report
The Cafe Chin ReportThe Cafe Chin Report
The Cafe Chin Report
 
project 10
project 10project 10
project 10
 
Data/AI driven product development: from video streaming to telehealth
Data/AI driven product development: from video streaming to telehealthData/AI driven product development: from video streaming to telehealth
Data/AI driven product development: from video streaming to telehealth
 
Accelerating primary care transformation. Commissioning Live, Birmingham 2015
Accelerating primary care transformation. Commissioning Live, Birmingham 2015Accelerating primary care transformation. Commissioning Live, Birmingham 2015
Accelerating primary care transformation. Commissioning Live, Birmingham 2015
 

Último

The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...Aggregage
 
AI Fame Rush Review – Virtual Influencer Creation In Just Minutes
AI Fame Rush Review – Virtual Influencer Creation In Just MinutesAI Fame Rush Review – Virtual Influencer Creation In Just Minutes
AI Fame Rush Review – Virtual Influencer Creation In Just MinutesMd Hossain Ali
 
COMPUTER 10 Lesson 8 - Building a Website
COMPUTER 10 Lesson 8 - Building a WebsiteCOMPUTER 10 Lesson 8 - Building a Website
COMPUTER 10 Lesson 8 - Building a Websitedgelyza
 
OpenShift Commons Paris - Choose Your Own Observability Adventure
OpenShift Commons Paris - Choose Your Own Observability AdventureOpenShift Commons Paris - Choose Your Own Observability Adventure
OpenShift Commons Paris - Choose Your Own Observability AdventureEric D. Schabell
 
Cybersecurity Workshop #1.pptx
Cybersecurity Workshop #1.pptxCybersecurity Workshop #1.pptx
Cybersecurity Workshop #1.pptxGDSC PJATK
 
UiPath Studio Web workshop series - Day 8
UiPath Studio Web workshop series - Day 8UiPath Studio Web workshop series - Day 8
UiPath Studio Web workshop series - Day 8DianaGray10
 
The Kubernetes Gateway API and its role in Cloud Native API Management
The Kubernetes Gateway API and its role in Cloud Native API ManagementThe Kubernetes Gateway API and its role in Cloud Native API Management
The Kubernetes Gateway API and its role in Cloud Native API ManagementNuwan Dias
 
How Accurate are Carbon Emissions Projections?
How Accurate are Carbon Emissions Projections?How Accurate are Carbon Emissions Projections?
How Accurate are Carbon Emissions Projections?IES VE
 
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...Will Schroeder
 
UiPath Clipboard AI: "A TIME Magazine Best Invention of 2023 Unveiled"
UiPath Clipboard AI: "A TIME Magazine Best Invention of 2023 Unveiled"UiPath Clipboard AI: "A TIME Magazine Best Invention of 2023 Unveiled"
UiPath Clipboard AI: "A TIME Magazine Best Invention of 2023 Unveiled"DianaGray10
 
Bird eye's view on Camunda open source ecosystem
Bird eye's view on Camunda open source ecosystemBird eye's view on Camunda open source ecosystem
Bird eye's view on Camunda open source ecosystemAsko Soukka
 
UiPath Solutions Management Preview - Northern CA Chapter - March 22.pdf
UiPath Solutions Management Preview - Northern CA Chapter - March 22.pdfUiPath Solutions Management Preview - Northern CA Chapter - March 22.pdf
UiPath Solutions Management Preview - Northern CA Chapter - March 22.pdfDianaGray10
 
activity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdf
activity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdf
activity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdfJamie (Taka) Wang
 
99.99% of Your Traces Are (Probably) Trash (SRECon NA 2024).pdf
99.99% of Your Traces  Are (Probably) Trash (SRECon NA 2024).pdf99.99% of Your Traces  Are (Probably) Trash (SRECon NA 2024).pdf
99.99% of Your Traces Are (Probably) Trash (SRECon NA 2024).pdfPaige Cruz
 
Building Your Own AI Instance (TBLC AI )
Building Your Own AI Instance (TBLC AI )Building Your Own AI Instance (TBLC AI )
Building Your Own AI Instance (TBLC AI )Brian Pichman
 
Salesforce Miami User Group Event - 1st Quarter 2024
Salesforce Miami User Group Event - 1st Quarter 2024Salesforce Miami User Group Event - 1st Quarter 2024
Salesforce Miami User Group Event - 1st Quarter 2024SkyPlanner
 
UiPath Platform: The Backend Engine Powering Your Automation - Session 1
UiPath Platform: The Backend Engine Powering Your Automation - Session 1UiPath Platform: The Backend Engine Powering Your Automation - Session 1
UiPath Platform: The Backend Engine Powering Your Automation - Session 1DianaGray10
 
UiPath Studio Web workshop series - Day 6
UiPath Studio Web workshop series - Day 6UiPath Studio Web workshop series - Day 6
UiPath Studio Web workshop series - Day 6DianaGray10
 
Valere | Digital Solutions & AI Transformation Portfolio | 2024
Valere | Digital Solutions & AI Transformation Portfolio | 2024Valere | Digital Solutions & AI Transformation Portfolio | 2024
Valere | Digital Solutions & AI Transformation Portfolio | 2024Alexander Turgeon
 
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve Decarbonization
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve DecarbonizationUsing IESVE for Loads, Sizing and Heat Pump Modeling to Achieve Decarbonization
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve DecarbonizationIES VE
 

Último (20)

The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...
 
AI Fame Rush Review – Virtual Influencer Creation In Just Minutes
AI Fame Rush Review – Virtual Influencer Creation In Just MinutesAI Fame Rush Review – Virtual Influencer Creation In Just Minutes
AI Fame Rush Review – Virtual Influencer Creation In Just Minutes
 
COMPUTER 10 Lesson 8 - Building a Website
COMPUTER 10 Lesson 8 - Building a WebsiteCOMPUTER 10 Lesson 8 - Building a Website
COMPUTER 10 Lesson 8 - Building a Website
 
OpenShift Commons Paris - Choose Your Own Observability Adventure
OpenShift Commons Paris - Choose Your Own Observability AdventureOpenShift Commons Paris - Choose Your Own Observability Adventure
OpenShift Commons Paris - Choose Your Own Observability Adventure
 
Cybersecurity Workshop #1.pptx
Cybersecurity Workshop #1.pptxCybersecurity Workshop #1.pptx
Cybersecurity Workshop #1.pptx
 
UiPath Studio Web workshop series - Day 8
UiPath Studio Web workshop series - Day 8UiPath Studio Web workshop series - Day 8
UiPath Studio Web workshop series - Day 8
 
The Kubernetes Gateway API and its role in Cloud Native API Management
The Kubernetes Gateway API and its role in Cloud Native API ManagementThe Kubernetes Gateway API and its role in Cloud Native API Management
The Kubernetes Gateway API and its role in Cloud Native API Management
 
How Accurate are Carbon Emissions Projections?
How Accurate are Carbon Emissions Projections?How Accurate are Carbon Emissions Projections?
How Accurate are Carbon Emissions Projections?
 
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
 
UiPath Clipboard AI: "A TIME Magazine Best Invention of 2023 Unveiled"
UiPath Clipboard AI: "A TIME Magazine Best Invention of 2023 Unveiled"UiPath Clipboard AI: "A TIME Magazine Best Invention of 2023 Unveiled"
UiPath Clipboard AI: "A TIME Magazine Best Invention of 2023 Unveiled"
 
Bird eye's view on Camunda open source ecosystem
Bird eye's view on Camunda open source ecosystemBird eye's view on Camunda open source ecosystem
Bird eye's view on Camunda open source ecosystem
 
UiPath Solutions Management Preview - Northern CA Chapter - March 22.pdf
UiPath Solutions Management Preview - Northern CA Chapter - March 22.pdfUiPath Solutions Management Preview - Northern CA Chapter - March 22.pdf
UiPath Solutions Management Preview - Northern CA Chapter - March 22.pdf
 
activity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdf
activity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdf
activity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdf
 
99.99% of Your Traces Are (Probably) Trash (SRECon NA 2024).pdf
99.99% of Your Traces  Are (Probably) Trash (SRECon NA 2024).pdf99.99% of Your Traces  Are (Probably) Trash (SRECon NA 2024).pdf
99.99% of Your Traces Are (Probably) Trash (SRECon NA 2024).pdf
 
Building Your Own AI Instance (TBLC AI )
Building Your Own AI Instance (TBLC AI )Building Your Own AI Instance (TBLC AI )
Building Your Own AI Instance (TBLC AI )
 
Salesforce Miami User Group Event - 1st Quarter 2024
Salesforce Miami User Group Event - 1st Quarter 2024Salesforce Miami User Group Event - 1st Quarter 2024
Salesforce Miami User Group Event - 1st Quarter 2024
 
UiPath Platform: The Backend Engine Powering Your Automation - Session 1
UiPath Platform: The Backend Engine Powering Your Automation - Session 1UiPath Platform: The Backend Engine Powering Your Automation - Session 1
UiPath Platform: The Backend Engine Powering Your Automation - Session 1
 
UiPath Studio Web workshop series - Day 6
UiPath Studio Web workshop series - Day 6UiPath Studio Web workshop series - Day 6
UiPath Studio Web workshop series - Day 6
 
Valere | Digital Solutions & AI Transformation Portfolio | 2024
Valere | Digital Solutions & AI Transformation Portfolio | 2024Valere | Digital Solutions & AI Transformation Portfolio | 2024
Valere | Digital Solutions & AI Transformation Portfolio | 2024
 
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve Decarbonization
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve DecarbonizationUsing IESVE for Loads, Sizing and Heat Pump Modeling to Achieve Decarbonization
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve Decarbonization
 

Johns Hopkins Medicine & the Healthcare Content Conundrum: Aligning Business Strategy with User Goals

  • 1.
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.
  • 21.
  • 22.
  • 23.
  • 24.
  • 25.
  • 26.
  • 27.
  • 28.
  • 29.
  • 30.
  • 31.
  • 32.
  • 33.
  • 34.
  • 35.
  • 36.
  • 37.
  • 38.
  • 39.
  • 40.
  • 41.
  • 42.
  • 43.
  • 44.
  • 45.
  • 46.
  • 47.
  • 48.
  • 49.
  • 50.
  • 51.
  • 52.
  • 53.

Notas do Editor

  1. Introduce ourselves
  2. Independence, entrepreneurial spiritMainly they think they should stand out from others, they should be the first to be foundWide distribution of:StakeholdersResourcesGoalsApproachesInformationOpinionsComplex Organizational ModelStrong desire to reflect structure of the organizationJared Spool – Anatomy of a Design Decision http://schedule.sxsw.com/events/event_IAP8199
  3. Stakeholders are owners of the Web content—doctors, researchers, administrators of clinical service linesExecutives—The President and board of the hospital as well as the marketing leadershipUsers-patients, families, potential patients
  4. Six page siteBariatric SurgeryConcierge Weight LossIn the NewsObesityOur TeamWeight Management Consultation
  5. Project ObjectivesIncrease patient volumesEducate patients about different conditions and treatments associated with obesityEstablish Johns Hopkins as a leader in this areaCompetitive Landscape AnalysisHopkins sitesDigestive Health PagesConclusion
  6. Added 1 task:Find and read the diabetes page
  7. [went back and copied and pasted answers]
  8. First moderated usability testing
  9. Changed home pageChanged diabetes pageMoved “What you Need to Know about Diabetes” at the topMoved the table to a PDF formatMade architecture changes so diabetes was available in the left-hand navigation from weight-related conditions
  10. We learned something at every turnKalloo wanted to promote the concierge program but creating all this other content didn’t really helpOur user groups matched up almost perfectly to the clinic demographicsWhen we used UserTesting.com we got skewed results—moderated is the way to goWe asked very specific questions about the links people made, what they remembered and if the content was effective
  11. [video=#fail][some wanted to email an appointment, some wanted to call][Concierge Weight Loss Program]