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What kind of media institution might distribute your media product and why?

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What kind of media institution might distribute your media product and why?

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What kind of media institution might distribute your media product and why?

  1. 1. What kind of media institution might distribute your media product and why?
  2. 2. Bauer Media Bauer media are Britain's largest magazine publisher Started publishing magazines in 1953 with 'Angling times' Became part of Bauer Media group in 2008. Founded in Hamburg 1875 Manages a portfolio of over 600 magazines with 400 digital products
  3. 3. Bauer Media • +cover a complete range of magazines such as car magazines, sports and Photography magazines. • +For music magazines they distribute, Q is not set to one specific genre and covers a wide range of different types of music including pop and alternative music. • +Bauer media distribute Mojo which is focused on Indie music. Showing that Bauer media are not focused on distributing a limited range of ideas and genres of magazine and are willing to accept new ideas and magazines. • I believe that my magazine would be beneficial for them to distribute as it continues to open and allows for a wider range of magazines they cover continuing with the trend they have set.
  4. 4. Time Inc • Time INC are open to a complete range of different magazines from Sports to Health to media to music. • Founded 28th November 1922 Publish over a hundred different magazines + Only publish a few music related magazines (opportunity to boost sales)
  5. 5. Time Inc or Bauer Media? I will be using Bauer media to publish my magazine +They publish much more magazines than Time INC do (attract more people who read other magazines published by them) +Britain's largest magazine publisher (working with a more recognisable brand) +Bauer have more existing knowledge on publishing Music magazines +Provides less competition for music magazines published by Time (not as familiar with music magazines less quantity)
  6. 6. Distribution ● I am looking to place my magazine in supermarkets ● Supermarkets allow people who just buy food to be appealed to new magazines they did not specifically look for increasing sales overall ● Tesco and ASDA would be good options. I have chosen this as these are some of the most popular supermarkets there are. ● They contain lots of stock for other items and a wide range of products that they sell. Making my magazine easy for them to place and hold ● Supermarkets place magazines near tills this ensures that many people will see my magazine even if they are not looking for any.
  7. 7. Distribution ● Stores such as WH Smiths would be a good option as they specialize in selling books and magazines This means my magazine would not be out of place ● To appeal to music fans, Selling magazines at gigs is important as it appeals to them directly and they are more likely to be interested in purchasing it rather than someone at a supermarket or book store like WH Smiths ● An online subscription is important to people who read magazines on digital devices such as tablets. ● This can be hosted on a website that people can subscribe to the magazine on. This is important for people looking for my magazine elsewhere if it is sold out in their local supermarkets.