Aarkstore.com announce a new report "Mobile Money Opportunities in the BRIC Countries" through its vast collection of market research report.

1. Aarkstore.com announces, a new market research report is available in its vast collection
Mobile Money Opportunities in the BRIC Countries
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Synopsis:
The report provides top-level market analysis, information and insights, including:
• In-depth analysis of mobile money opportunities in the four BRIC countries:
Brazil, Russia, India and China
• A comprehensive and country-specific analysis of market attractiveness, covering
the key trends, drivers and challenges across the four countries
• Detailed mobile money market sizing and forecasts for 2011–2016 for each BRIC
country including volume, value and average transaction size
Summary:
A large unbanked population supported by a developed mobile and banking system
will be the fundamental driver for the growth of mobile-based financial services in

2. Brazil. In Brazil the majority of mobile money initiatives are led by banks. The need
to gain access to the potential market through the unbanked population is driving
strategic business alliances between banks and mobile operators.
In Russia operators are placing a strong emphasis on making contactless mobile
payment service available to users using the NFC standard, with NFC-enabled
mobile payment trails initiated for making retail payments or on public transport.
All three leading mobile operators in Russia, Megafon, MTS and Vimpelcom,
collaborated to provide users with common access to each other’s mobile payment
services.
In India the growth of mobile money services increased as regulatory changes were
implemented. Brought into effect by the Reserve Bank of India (RBI), the new
regulations increased the per-day mobile money transfer limit to INR50,000
(US$1000) from the existing limit of INR5,000 (US$100). The rapidly growing
mobile money market in India is driving the established business correspondents
(BCs) to directly offer mobile payment services.
China is an upcoming destination for mobile money services owing to its large
mobile subscriber base and increasing government support. China’s UnionPay, a
card network operator in China, in collaboration with China’s leading banks,
wireless operators and handset manufacturers, is forming a mobile payment
industry alliance. This alliance is expected to enhance mobile payment coordination
across industries by providing a single open mobile payment platform to users.
Scope:
• This report provides an extensive analysis of the mobile money market in the four
BRIC nations – Brazil, Russia, India and China
• It provides current and forecast market size for the mobile money market in each
of the BRIC nations
• It offers a detailed analysis of business, infrastructure, technology and consumer
trends driving the growth of the mobile money market in each of the BRIC countries

3. • The report highlights the key challenges faced by the mobile money market
• It provides case examples of key mobile payment vendors offering mobile
payment services
• The report details the new services launched by mobile banking operators in each
of the BRIC nations
Reasons To Buy:
• Gain in-depth insight into the mobile money market in each of the BRIC countries
• Understand the various market dynamics within the mobile money market and
use the knowledge to capitalize on the potential of these high-growth markets
• Take informed decisions and formulate effective technical and marketing
strategies based on the report’s detailed market insights on the mobile money
market
Table of Contents :
1 Executive Summary
2 Mobile Money Market Attractiveness of BRIC Nations
2.1 Key Competitors, Business Models and Success Factors in the Mobile Money
Ecosystem
2.1.1 Key competitors and business models
2.1.2 Critical success factors
2.2 Benchmarking of Mobile Money Market Environment in BRIC Nations
2.2.1 Relative positioning of emerging markets with regards to the adoption of
mobile money
2.2.2 Market attractiveness benchmarking in BRIC
2.3 Market Size and Future Prospects of Mobile Money in BRIC nations
2.3.1 Benchmarking market size in value terms by financial services
2.3.2 Benchmarking Market Size by Volume of Transaction and Average Transaction
Size

4. 3 Mobile Money Opportunities in Brazil
3.1 Introduction to Mobile Money in Brazil
3.2 Mobile Money Market Size and Forecasts 2011-2016
3.2.1 Market size by value
3.2.2 Market size by volume and average transaction size
More Related Reports:
Mobile Money in Emerging Markets: 2010–15 Outlook
GCash: mobile money case study
Mobile money in emerging markets
Mobile Money Transfer Report 2009: Profiting from cross-border remittance and global banking
Mobile Money Transfer 2009-2014
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