We are a team of data driven enthusiasts that are passionate about online advertising. If you are looking for a professional online advertising agency you’ve come to the right place! We set up your campaign and assist you with accurate reporting in order to deliver significant results. We make sure to track all metrics in real time and run a smarter campaign! The MediaDonuts DSP helps you go way beyond clicks and realizes the highest possible results. It does not matter if you’re after sales, leads or traffic we will help you reach your desired online goals! Real–Time bidding, Dynamic Creative Retargeting or advertising through FBX, the MediaDonuts platform offers the most powerful algorithm’s and strategies in the market. ROI is still the magic word in 2016 and our platform works magical!

1. WEARE MEDIADONUTS
THE PROGRAMMATIC ADVERTISING AND TECHNOLOGY PLATFORM

2. Display Mobile Video Social SEA

3.  MediaDonuts is a programmatic advertising and technology platform that helps advertisers
achieve their performance and branding goals across digital media channels.
 Through our technology stack we have access to over 50 Ad Exchanges that allow us to buy
digital media on an impression level across thousands of websites and digital channels such as
Display, Mobile, Video, Social and Search.
 Because of our large inventory we can reach target groups fast and effectively using a large
range of targeting options ranging from contextual targeting to audience targeting or even
keyword targeting.
 So whether you would like to target a particular user, relevant content or even a specific
position on one website, we can help you achieve that goal.
 MediaDonuts collects large amounts of data from running your campaign which will be used to
make smarter buying decisions and optimize your campaign based on any KPI you might have,
whether it be Sales, Reach, Engagement, Traffic or App installs, our algorithm in combination
with our experienced ad operations team will optimize the campaign to achieve your targets.
We are MediaDonuts

4. We are MediaDonuts
 We are MediaDonuts, an international team of digital media experts with decades of combined
experiences in programmatic media buying and ad technology.
 MediaDonuts has offices in 7 countries which are Belgium, The Netherlands, Germany, France,
India, The Philippines and Singapore. In every country we have a team of digital media
specialists who can help you draft the most sophisticated digital media strategy to help you
achieve your goals. Platform development and campaign management is done by our Ad Ops
team that are based in Antwerp and Mumbai.
 So at MediaDonuts we combine local market knowledge with international renowned ad
technology and expertise.

5. Client References

6. Display Mobile Video Social SEA

7. Large range of Inventory Sources
45 billion monthly display impressions in India
Many more….

8. Sophisticated Optimization Tools

9. Sophisticated Optimization Tools
No matter what your campaign objectives are, our platform will use large amounts of campaign and
user data in order to optimize it towards your goals.
• Concerning:
 Sales
 Leads
 Traffic
 Reach
 Viewability
 …

10. Parameters that among others are taken into account are:
Each Parameter can be set manually if requested by the client
Hour Day of
the
week
Channel Website Browser
Location Devices Ad
Size
Operating
System
Internet
Speed
Sophisticated Optimization Tools

11. Cost Models
MediaDonuts offers its clients the possibility to buy campaigns at a fixed CPC price which
means you know exactly how many clicks you will get for the budget at hand. This model is
especially interesting when you’re goal is to drive traffic or any other performance objective.
You pay a fixed price per 1.000 impressions so you know exactly how many times you’re ad will
be displayed for you’re available budget. Especially when you’re campaign objective is to
generate reach and awareness for you brand than this is the way to go.
1. CPM
2. CPC

12. Advertisers who have a clear performance objective such as driving sales or leads online,
can benefit from a Cost Per Acquisition model where the client only pays when an actual
sale or lead is generated through the campaign. This model is only offered after an initial
campaign on CPM or CPC.
Advertisers that commit to long term campaigns and a minimum yearly budget of USD
100,000.- are offered the possibility to work on a cost + fee model where MediaDonuts gives
complete insights in all media spend through an online dashboard which is custom made for
each client. MediaDonuts will charge a fixed management fee which is calculated based on
media spend.
3. CPA
4. Cost + Fee
Cost Models

13. CPM CPA Cost + FeeCPC
 Guaranteed
Volume
 Reach
 Awareness
 Guaranteed #
clicks
 Traffic
 Performance
 Guaranteed
budget delivery
 Dashboard
 Complete insights
campaign
analytics
 Complete insights
in cost
 Fixed Price
 Mutual Agreed
 1st Pase CPC
or CPM
Cost Models

14. Programmatic Direct Deals
Local and international publishers
Next to the large amount of inventory that MediaDonuts can access through the open market place, we have also set up
deals directly with local and international publishers.
Through these programmatic direct deals within the MediaDonuts platform, we can access inventory that is not
necessarily available through the open market place.
There are 3 levels of Programmatic Direct Deals:
1. Automated Guaranteed
Advertisers can bring their own non programmatic deals with certain publishers which can be made programmatic
by MediaDonuts. This will allow us to collect campaign and user data that can be reported back and/or used for
optimization of more performance driven campaigns.
2. Unreserved Fixed Rate
These are advertiser specific deals made either by the client or MediaDonuts with publishers which allow us to
cherry pick those impressions that based on data are interesting, at a guaranteed fixed CPM which has been
agreed on beforehand with the publisher.
3. Private Auction
These are deals made by MediaDonuts with a large range of publishers that allow us to buy specific inventory for
multiple advertisers at an agreed floor price. Effective CPM’s can be higher than the floor price since multiple
buyers might have access to this private auction, so there will still be a bidding process.

15. Contextual Targeting
 Travel
 Technology
 Sports
 Science
 Relationships
 Pets
 Personal Finance
 Parenting & Kids
 News
 Negative Category
 Home & Garden
 Health
 Food & Beverage
 Fashion & Style
 Environment
 Education
 Business
 Automotive
 Arts & Entertainment
 …
Peer39 processes 70 billion webpages every day and categories its content into different
categories and sub categories which can be targeted in order to ensure your ads are contextually
relevant.
On the other hand Peer39 is used by MediaDonuts to ensure additional brand safety and can also
be used to exclude certain content from your campaigns.
Peer 39 Top Categories

16. Keyword Targeting
MediaDonuts has integrated Grapeshot which
allows us to built keyword segments with relevant
keywords for your campaigns.
After 48 hours we will be able to start targeting
webpages where your keywords are appearing on.
This way we can achieve the precision that
is widely understood in Search Marketing, enabling
instant targeting of trending topics, competitor
conquesting, keyword blacklisting, and more

17. Audience Targeting
• Audience targeting is a crucial element within programmatic advertising because building the
right audience segments based on 1st party and/or 3rd party data will have a significant impact
on campaign performance.
• 1st Party Data:
First Party Data is king! It is data that is collected from behaviours, actions or interests
demonstrated across your website(s). So this data is collected from your own audience
and customers and is generally the most valuable data because of it’s quality.
MediaDonuts will help built relevant segments of these audiences in order to set-up
remarketing or other programmatic campaigns.
• Pixel Implementation:
In order to collect this valuable 1st party data, the advertiser needs to implement pixels which
are small pieces of javascript code (such as the one below) in the source code of their website.
<script language='JavaScript1.1' src='//pixel.mathtag.com/event/js?
mt_id=834605&mt_adid=148710&v1=&v2=&v3=&s1=&s2=&s3='></script>
*Please refer to the pixel deployment guide for further information.

18. Audience Remarketing
Remarketing is a very effective way to monetize your audience because potential customers don’t
always buy or generate a lead from their first visit. Therefore staying top of mind in their buying
process by reaching them again is a crucial effort in your marketing strategy. Thanks to our large
inventory we’re able to find your audience on any site and serve them a relevant ad.
Static Remarketing:
If you have a limited number of products or services you offer online, static remarketing
allows you to reach your audience again with standard banners. Often different ad sets are
created for different audience segments so you can show the right message to a user based
on their behaviour on your website.
Dynamic Remarketing:
When you have a large range of products that your offer online, dynamic remarketing can be
a very effective way to reach your audience with personalized banners based on their
interests and purchase intent.

19. Audience Dynamic Remarketing
MediaDonuts has an in-house team that can built your dynamic creatives and assist with the entire
setup.
*Please refer to our guidelines for further information.

20. Audience Targeting
3rd: Party Data
MediaDonuts has integrated over 30 data providers of which the following our leaders in
India:
These data providers allow us to buy cookie pools of users based on among others the
following parameters:
Demographic Income
Purchase intent
Household
Credit Card usage Interest

21. Brand Safety
Standard:
Peer39 evaluates each page to identify objectionable
content like drugs, gambling, and mature in order to
ensure a safe environment for your brand.
Industry:
We identify content negative to particular industries. Are
you an airline? Stay away from articles about plane
crashes. Are you a pharmaceutical? Stay away from
articles about animal testing.
Events:
Bad things happen. Use event-based targeting to avoid
recent scandals, political controversies, and other
trending content you’d rather not be associated with.
Brand Safety Categories:
 Adult Content
 Alcohol Content
 Drug Content
 Hate Speech Content
 Illegal Download Content
 No Rating
 Offensive Language

22. Audience Verification
 MediaDonuts offers now comScore vCE in the Philippines and most APAC countries which
actually allows us to report audience verification data to advertisers.
 comScore validated Campaign Essentials (vCE) provides an unduplicated accounting of
impressions delivered across a variety of dimensions, such as ads delivered in-view, to the right
target audience, in the right geography, in a brand safe environment and absent of fraudulent
delivery.
 vCE reports on reach and frequency, comprehensive demographics and behavioral segments.
 Demographic Data reported on impression level:
• Male/Female 15-24
• Male/Female 18+
• Male/Female 25-34
• Male/Female 35-44
• Male/Female 45-43
• Male/Female 55+
 The additional cost for this implementation will be $ 0,15 CPM.

23. Display Mobile Video Social SEA

24. Mobile Inventory Sources
30 billion monthly impressions

25. Mobile
3rd Party Tracking Partners

26. Granular Targeting
 Mobile campaigns allow for even more granular targeting than display campaigns which is
mainly thanks to the specifics of the device and the fact that most users carry it with them at all
times.
 No matter what your campaign objective is, we can optimize the campaign towards any KPI
which can range from App installs to reach, traffic, leads or sales using the same optimization
techniques as for display but with even more data points at hand.
 A mobile device is personal and usually not shared so therefore data management for a user by
demographics, behavioral history will be more precise and hence allows for even more exact
targeting.
 Please refer to the following slides for an overview of mobile targeting options that we offer.

27. Mobile Targeting Options
Devices:
 Mobile Location
 Operating System
 Device Identifier types
 Smartphone vs Tablet
 Device Model Black/Whitelist
 Device Identifier Black/Whitelist
 Frequency Capping per Device ID

28. Mobile Location
Location: Example:
 Country
 State
 Cities
 GPS coordinates whitelist
GPS coordinate targeting allows for hyper local targeting in a radius of up to
500 meters of point of sale.

29. Mobile Cariers & Networks
Carriers & Networks:
 Carrier Black/Whitelist
 ISP Black/Whitelist
 WiFi Targeting: Cellular vs Wifi

30. Standard Creative Ad Units

31. Rich Media Creative Ad Units

32. Interstitial Creative Ad Units

33. CPI Bidding Exchanges
 Next to traditional (Mobile) Ad Exchanges, MediaDonuts has also integrations with CPI Bidding
exchanges which allow us to bid on mobile inventory but instead of on a CPM basis, it is on
Cost Per Install basis which helps to increase Install volumes and optimization efficiencies.
 MediaDonuts will not only optimize your CPI campaign on Install Rate but looks further to what
users do after they install your app, therefore we can guarantee high quality installs from
engaged users since we take post install parameters into account when optimizing campaigns.

34. Inmobi Audience Data Layer
 Are you looking for a specific audience for your mobile campaigns? Inmobi has large amounts
of demographic and behavioral data from mobile users available.
 You can now tab into those audiences through the MediaDonuts platform where direct deals
can be setup up to target specific audiences within Inmobi’s inventory, combined with all other
inventory available within the MediaDonuts platform.
Income
Purchase intent
Household
Credit Card usage Interest
Demograpic

35. Applock Display Ads
USP of Applock Display ads
• Huge volume of inventories available across the globe and region
• Frequency capping allowed to prevent ad fatigue
• Day part targeting available
• High brand impact due to guaranteed visibility and engagements
• Dedicated placements
• Major ad formats supported
Applock Headcard
600 x 314
Applock Fullscreen
480 x 855
Country Estimated Impression per Day
BEL 230,000
BRA 39,000,000
DEU 13,000,000
GBR 1,700,000
IDN 14,000,000
IND 64,000,000
ITA 14,000,000
NLD 760,000
PHL 7,000,000
SGP 130,000
THA 5,500,000
VNM 3,300,000

36. 36© Cheetah Mobile 2015. All rights reserved.
Language
Country
City
Gender
Age
Android Device Model
Android OS Version
Carrier
User Gaming Activity
User Interest:
Business
Books & reference
Comics
Communication
Education
Entertainment
Finance
Games
Health & fitness
Media & video
Medical
Music & audio
News & magazines
Libraries & demo
Game Categories:
Adventure
Action
Arcade
Board
Card
Casino
Casual
Educational
Family
Music
Puzzle
Racing
Role playing
Sports
Lifestyle
Personalization
Photography
Productivity
Shopping
Social
Sports
Tools
Transportation
Travel & local
Weather
Simulation
Strategy
Trivia
Word
49 PARAMETERS
√ Demographic, geographic, and
device targeting
√ 25 user interest categories
√ 1,000+ ways to target users:
√ 25 Apps types
√ 2 interest levels
√ 4 recent activity segments
√ 7 depth of session segments
Audience Targeting & Touch Points

37. Ad Executions Samples

38. 38© Cheetah Mobile 2015. All rights reserved.
Immersive Ads
MediaDonuts“ Immersive View
Ads” is the first programmatically
traded mobile ad unit for
immersive brand experiences.
It supports both 360 videos and
images allowing users to virtually
dive into the content and navigate
it by tilting, rotating and moving
their mobile device.
*Demo Link-
http://www.silvernova.net/kiosked/
labsdemo/category/travel/
*To be viewed on mobile only.

39. Display Mobile Video Social SEA

40. Video Inventory Sources
2 billion monthly Ad Impressions

41. Video
 Video advertising is a fast growing channel within digital media and is now following the growth of user
consumption of online video. It’s the ideal channel to complement your TV campaign or to create
awareness and even drive traffic since video is generating the highest CTR across all digital channels
averaging at 2%.
 MediaDonuts offers clients the option to run both skippable and non-skippable video ads which means
you’re not limited to the 15 or 20 second maximum length for non-skippable ads that most publishers
apply.
 Through MediaDonuts you can access a large range of video inventory and not only target specific
websites or channels but also target specific users based on 1st and/or 3rd party data.
 All targeting and optimization options that are available on display can be applied on Video and in
additional we can report also on completion rate spit up by quarter (25%, 50%, 75% and 100%).

42. Video
Pre-roll Non-Skippable Pre-roll Skippable

43. Youtube Cookie Data Transfer
 Google has decided to withdraw all Youtube inventory from Adx starting January 1st 2016. This means
that Youtube inventory can not longer be accessed through programmatic platforms.
 MediaDonuts therefore has come up with a solution in order to avoid not having the biggest video
website in the world available for your programmatic campaigns. We will also need to run a Youtube
campaign through Adwords or DBM but we have built a solution where we can send your data
collected by our platform to the adwords campaign so that we can still run Youtube campaigns using
your valuable 1st party data.
 A video campaign that includes Youtube will be run in 2 platforms but thanks to the data interchange
this won’t impact your campaigns performance, volume and data collection.

44. UnrulyX Integration
 Unruly has created a unique Video SSP platform, UnrulyX, that houses exclusive In-Feed native
placements, which are currently available on hundreds of premium publisher sites. With viewability on
the forefront of buyer’s minds, In-Feed placements only begin to play once in-view, making the
inventory close to 100% viewable!
 Through MediaDonuts integration of UnrulyX, advertisers can now access Unruly’s inventory where
sponsored video ads are dynamically injected into the content stream of a website in a style that
matches the site’s native layout providing a truly native experience for users and scaled native video
distribution for brands on the Open Web.
 Any Video Length -There’s no restriction on video length - the In-Feed video loops at 15 seconds for
mobile devices and loops the whole video on desktop experiences. The expanded video can be any
length you choose for both desktop and mobile.

45. UnrulyX Integration

46. Display Mobile Video Social SEA

47. Social
Facebook & Twitter
MediaDonuts PMD Platform
1. Superior Workflow to deliver high volume, multifaceted social campaigns:
 Powerful workflow solutions
 Automated Optimization tools
2. Continuous Innovations
 Through PMD Platform access to Alpha and Beta features for both Facebook and Twitter
3. Unified Reporting and Analytics
 Enabling 3rd party data integrations to enhance reporting and analytics
 Use of Cross channel data

48. FBX Remarketing Mobile
 Cookie data captured by MediaDonuts pixels placed on the site of the advertiser allows us to
retarget those users on Facebook when we recognize their cookie.
 FBX was always very desktop orientated but MediaDonuts has managed to link this cookie data to
a Facebook audience which allows us to retarget those users across device so both on desktop
and mobile.
 Even for a mobile campaign we could use cookie data captured on the advertiser’s website and
(re)target those users on specifically on mobile facebook inventory.

49. Facebook Custom Audiences

50. Facebook DPA
 MediaDonuts now offers Facebook Dynamic Product Ads which allow us to offer a complete
dynamic remarketing campaign which also includes Facebook next to dynamic display ads.
 So now it’s also possible on Facebook to promote a large range of products from one
unique creative and personalize each creative based on the products that have been seen
by the user on your website.
 Combining Dynamic Display Ads with Facebook Dynamic Product Ads is a powerful
combination to drive more sales or leads on your website, especially since Facebook DPA
can be used across device so targeting users both on Mobile and Desktop without using
cookie data.

51. Twitter Tailored Audience

52. Twitter Tailored Audience

53. Cookie Data Transfer

54. How it works?
1. Cookie data captured by MediaDonuts pixels placed on the site of the advertiser will
be send to the respective Twitter Account.
2. Twitter will match this cookie data with its Twitter Profiles within 48h.
3. The audience that matches can be targeted using promoted tweets or promoted
accounts both on desktop and mobile since we’ll be targeting a Twitter Audience
instead of actual cookie data.
4. The audience that has been created by this cookie data can be expanded with
“Look-a-like” profiles to create a wider reach within the same target group.
5. Also an email database can be uploaded to Twitter which can be matched with
twitter profiles

55. Twitter Ad Formats
Promoted Tweet: Promoted Account:

56. LinkedIn Programmatic
LinkedIn has opened up their inventory and audience data for programmatic platforms such as
MediaDonuts allowing for very specific targeting of user profiles which is especially highly
relevent for B2B campaigns.
Option 1: Bring you own Data
The options offered by LinkedIn is to bid on their inventory using 1st or 3rd party data available in the MediaDonuts
Platfom which is most interesting for remarketing and look-a-like targeting campaigns.

57. LinkedIn Programmatic: Available Segments
Audience Segment Description
Run of Professional + Bring your own data Run of site - Bring your own data
Homepage + Bring your own data Homepage Only - Bring your own data
SMB - Employee of company that employs than 200 people Work in a company size 1-200
IT Professional Work in an IT job function or in the IT Industry
Finance Professional Work in a finance job function or in the Finance industry
Business Travellers Propensity based model leverages member data whose behaviour indicates that they travel for business
Indivdual Contributor Senority is Individual Contributor
Mgr+ Seniority is Manager, Director, C-Suite, VP, Owner, Partner
Affluent Professionals Lookalike segment of members who possess investable assets over US$100k
Career Changers Members who have changed positions this year number (eg. 2015) or within the past 3 months
Marketing Professionals Work in a marketing job function or in the marketing Industry
HR Profressionals Work in a HR job function or in the HR Industry
Healthcare Professionals Work in the healthcare Industry
Education Professionals Work in the Education Industry
Creative Professionals Work in a creative job function or in the creative Industry
Aviation Professionals Work in the Aviation industry
IT Decision Makers Members who have influence on the IT decision making process
Construction Professionals Work in the construction industry
University Degree with no masters degree
Anyone who has a completed Bachelor’s Degree listed in their profile but doesn't have a Masters or a
Doctorate degree listed
Media Professionals Work in the Media industry
Fleet Managers Job role is Fleet managers
SMB Manager + Managers or above who work in a company size 1-200
Non-SMB Manager + Managers or above who work in a company size 200+
Financial Advisors Job role is Financial Advisors
Financial Traders Job role is Financial Traders
Public Sector Professionals Work in the public sector Industry
* Please refer for further information to our ratecard
Option 2: LinkedIn Audience Segments
LinkedIn has predefined several audience segments based on their LinkedIn profiles which now can
be targeted via deal id’s. Please refer to the table below for more details:

58. Outbrain
MediaDonuts recently integrated with Outbrain which doesn’t only give us access to the inventory
of the biggest “content discovery platform” in the world but also allows us to bring our own data. In
other words we can target specific audiences using 1st and 3rd party data on outbrain inventory
giving users a very native experience to discover more content about your brand.

59. Cross-Device Tracking

60. Display Mobile Video Social SEA

61. Search Advertising
Google + Bing Partner
 MediaDonuts is an official Google Partner and has a team of 7 certified Ad Operations
specialist which have an in-depth knowledge about Search Engine Marketing and can help you
further optimize you existing campaigns or help you get started from scratch.
 Usually we start with an in-depth analysis of your website in combination with a client meeting
where key elements such as product information, competitor data, etc are discussed and on
which based an extensive keyword analysis will be made.
 Based on this keyword analysis, the campaign will be set-up and managed daily in order to
optimize the performance towards it’s KPI’s.
 Furthermore MediaDonuts is also a Bing Partner our team can complement your Adwords
campaigns with specific strategies for a complete SEM campaign.
 Running your SEM campaign with MediaDonuts also allows us to use this valuable data across
channel in order to drive better performance in other channels and vice versa.

62. Custom Build Dashboards
MediaDonuts offers its client to opportunity to benefit from a custom-made client
dashboard that provides full insights in campaign and user data and is tailor-made for
each client based on their campaign objectives and KPI’s.

63. Why MediaDonuts?
 A centralized location for access to all major ad exchanges and the inventory that they bring
with it, a pool of over 45 billion available impressions on a monthly basis in the Philippines.
 More enhanced technology based targeting features – like OS, Carrier, ISP, etc.
 In-depth cookie data available through direct managed platforms & 3rd party suppliers
 Real-Time-Bidding: Data-driven decisions at the impression level with optimization in Real-time.
 In depth campaign analytics across creative assets and devices