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Working Differently: Blogging for Education and Marketing <ul><li>June 12, 2008 </li></ul>

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What are we about? What are our goals? What is our mission?

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What is our most important resource?

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If you have any, what are your objections to our professionals are blogging?

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We have to keep up. www.flickr.com/photos/rambleon/2384382498/in/set-72157604099911780/

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Keep clients informed www.flickr.com/photos/sharman/865719808//

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We share information, knowledge, resources, solutions, and expertise. www.flickr.com/photos/rambleon/2449976867/

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We work with others. www.flickr.com/photos/jerobins/707118324/

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We stay connected with <ul><li>colleagues faculty </li></ul><ul><li>industry </li></ul><ul><li>clientele. </li></ul>www.flickr.com/photos/richardaustin/2085854939/

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We converse. www.flickr.com/photos/ginable/325235488/

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We build professional relationships.

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We develop our professional reputations. www.flickr.com/photos/bruno/698615823/

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We influence. www.flickr.com/photos/briansolis/1411905457/

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What is a blog? <ul><li>a we b log is a website , maintained with regular entries of commentary… </li></ul><ul><li>taken from http://en.wikipedia.org/wiki/Blog </li></ul>

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Blogging is about sharing Work Information Knowledge Experiences Interests Opinions

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Also, a blog… <ul><li>combines text, images, and links to other blogs, web pages , and other media. … comments in an interactive format is an important part of many blogs. </li></ul><ul><li>http://en.wikipedia.org/wiki/Blog </li></ul>

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Rohit Bhargava lists 25 kinds of blog posts www.slideshare.net/rohitbhargava/the-25-basic-styles-of-blogging-and-when-to-use-each-one

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Why should we blog? <ul><li>Internet behavior is changing. </li></ul><ul><li>The mindset is more of a “come to me” world. </li></ul>http://web2.wsj2.com/endless_conversation_the_unfolding_saga_of_blogs_twitter_.htm

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71% of adults use the internet at least occasionally from any location. <ul><li>www.pewinternet.org/pdfs/PIP_Broadband%202007.pdf </li></ul>

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Internet users (17+) consider these as important sources of information (%)

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Sources for information used (%)

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Individuals decide how they want information. Individuals depend on their communities for information.

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Membership in online communities has more than doubled in the last 3 years. <ul><li>www.digitalcenter.org/pdf/2008-Digital-Future-Report-Final-Release.pdf </li></ul>

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54% log into their community at least once a day. <ul><li>www.digitalcenter.org/pdf/2008-Digital-Future-Report-Final-Release.pdf </li></ul><ul><li>http://www.flickr.com/photos/thomashawk/2386257462/ </li></ul>

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Extension professionals & blogger characteristics <ul><li>Personality </li></ul><ul><li>Passion </li></ul><ul><li>Point </li></ul><ul><li>Perseverance </li></ul>http://blog.aafromaa.com/2007/08/extension-professionals-and-their.html

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Online Community Principles Connecting www.flickr.com/photos/fortphoto/1321162593/

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Marketing <ul><li>Transparency is key. </li></ul>

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Focus on the connections and relationships. Don’t focus on the social media tools themselves. <ul><li>http://moblogsmoproblems.blogspot.com/2008/06/talking-social-media-with-dells-amie.html Mack Collier of The Viral Garden </li></ul><ul><li>Photo: http://www.flickr.com/photos/ihtatho/627226315/ </li></ul>

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Think of social media as a communication tool, not as a marketing tool <ul><li>Mack Collier of The Viral Garden </li></ul><ul><li>http://moblogsmoproblems.blogspot.com/2008/06/talking-social-media-with-dells-amie.html </li></ul>

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<ul><li>… the businesses that utilize social media to grow will be the ones that view these tools as ways to better connect with and form relationships with their customers. </li></ul><ul><li>Social media is not a new set of channels to push marketing messages through. </li></ul><ul><li>http://moblogsmoproblems.blogspot.com/2008/06/talking-social-media-with-dells-amie.html Mack Collier of The Viral Garden </li></ul>

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<ul><li>//blog.aafromaa.com/2008/05/web-presence-into-thirds-education.html </li></ul><ul><li>//www.conversationagent.com/2008/05/13-13-13---web.html </li></ul>

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Are you overwhelmed? www.flickr.com/photos/violator3/19396819 /

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Use a feed reader <ul><li>RSS & Atom feeds </li></ul><ul><li>Google Reader </li></ul><ul><li>Bloglines </li></ul><ul><li>iGoogle </li></ul><ul><li>Pageflakes </li></ul><ul><li>1 </li></ul>

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Converse <ul><li>Comment on blogs—this is your introduction to blogging. </li></ul>2 www.flickr.com/photos/bootbearwdc/20109566 /

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Microblog <ul><li>Twitter </li></ul><ul><li>Jaiku </li></ul><ul><li>Plurk </li></ul><ul><li>3 </li></ul>

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Use a “start page” <ul><ul><li>Google Reader </li></ul></ul><ul><ul><li>PageFlakes </li></ul></ul><ul><ul><li>iGoogle </li></ul></ul>4

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<ul><li>www.flickr.com/photos/8250751@N06/2410567391/ </li></ul>Bold items are new & unread.

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Resources <ul><ul><li>How to use a news reader </li></ul></ul><ul><ul><li>blog.aafromaa.com/2007/05/how-to-use-news-reader.html </li></ul></ul><ul><ul><li>Extension in Web 2.0 </li></ul></ul><ul><ul><li>http://tinyurl.com/6rkc3w </li></ul></ul><ul><li>News Readers RSS in Plain English youtube.com/watch?v=0klgLsSxGsU&feature=related </li></ul><ul><li>The Machine is Us/ing Us youtube.com/watch?v=NLlGopyXT_g&feature=related </li></ul>

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Beginners’ blogging tips <ul><li>Getting started in conversations </li></ul><ul><li>Tips from a new blogger </li></ul><ul><li>Make mine chunky </li></ul><ul><li>Writing for the web </li></ul><ul><li>Extension professionals and their passion </li></ul><ul><li>Blogging: Stepping into the learning process </li></ul><ul><li>Blogging: Build your professional reputation </li></ul>

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Blogging isn’t the only social media we should be doing.

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Resource Wiki tinyurl.com/5u9dcb

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Videos <ul><li>Twitter in Plain English </li></ul><ul><li>youtube.com/watch?v=ddO9idmax0o </li></ul><ul><li>Wikis in Plain English </li></ul><ul><li>youtube.com/watch?v=-dnL00TdmLY </li></ul>

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and searching for Anne Adrian or aafromaa. Find me by using

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<ul><li>Twitter: aafromaa </li></ul><ul><li>del.icio.us: aafromaa </li></ul><ul><li>AIM: aafromaa </li></ul><ul><li>Slideshare: aafromaa </li></ul><ul><li>Flickr: aafromaa </li></ul><ul><li>YouTube: aafromaa </li></ul><ul><li>blog.aafromaa.com </li></ul>Or you can find me and “friend” me in these places.