Presentation at the Georgia Extension Family Consumer Science annual meeting. September 3, 2009.

1. Social Media in Extension Columbus, GA September 3, 2009 Anne Mims Adrian, PhD Alabama Cooperative Extension System at Auburn University

2. “Today, if you're not staying current with Web 2.0 technologies' impact on business, then you're just not staying current. Period.”Sarah Perez of ReadWriteWeb flickr.com/photos/rambleon/2384382498/in/set-72157604099911780/

3. Adoption Curve & Phases Initial Discovery (2006-2007) Hype & Experimentation (2008-2009) Failure & Disappointment (2010) Triumph of Determination (2011-2013) Pervasive Adoption (2014-2015) http://www.socialnetworkroadmap.com/index/wp-content/uploads/2009/04/web2_adopt_curve2.png

4. What is the point? http://www.flickr.com/photos/skipnclick/2945026921/

5. Forget some concepts (i.e., best practices) behind traditional media, education, and marketing. flickr.com/photos/yourdon/2715599454/

6. flickr.com/photos/28027797@N07/2613148011/ Social media is social which means relationships, engagement, connectedness, and collaboration.

7. Social media provides flexibility, efficiency, scalability, and opportunities for innovation. flickr.com/photos/yourdon/2675323741///

8. Facebook 200 millionactive users blog.facebook.com/blog.php?post=72353897130

9. Facebook Facebook is the largest social networking site, passing MySpace in 2008 www.mashable.com

10. Facebook Women older than 55 make up the fastest-growing age group on Facebook cnn.com/2009/TECH/04/13/social.network.older/

11. Twitter stats 3 million - Tweets/day (March 2008) Tuesday– most popular day Wednesday – close 2nd popular day techcrunch.com/2008/04/29/end-of-speculation-the-real-twitter-usage-numbers/ sysomos.com/insidetwitter/Inside Twitter An In-Depth Look Inside the Twitter World

12. Twitter stats 2.62 billion - number of Tweets as July 14, 2009 Twitter is the fastest growing (752% increase in 2008!) http://popacular.com/gigatweet/ Giga Tweet thefuturebuzz.com/2009/01/12/social-media-web-20-internet-numbers-stats/ 49 Amazing Social Media, Web 2.0 And Internet Stats www.mashable.com

13. Wikipedia 75,000- active contributors 13 million– number of articles contributors have worked on thefuturebuzz.com/2009/01/12/social-media-web-20-internet-numbers-stats/ 49 Amazing Social Media, Web 2.0 And Internet Stats & thefuturebuzz.com/2009/07/10/future-marketing-trends/ Future Marketing Trends – By The Numbers

14. Wikipedia ~57 million 2008monthly visitors ~65 million 2009 monthly visitors thefuturebuzz.com/2009/01/12/social-media-web-20-internet-numbers-stats/ 49 Amazing Social Media, Web 2.0 And Internet Stats & thefuturebuzz.com/2009/07/10/future-marketing-trends/ Future Marketing Trends – By The Numbers

15. YouTube 70 million– videos (March 2008) 95.4 million – videos (May 2009) 13 hours- amount of video uploaded every minute thefuturebuzz.com/2009/01/12/social-media-web-20-internet-numbers-stats/ 49 Amazing Social Media, Web 2.0 And Internet Stats & thefuturebuzz.com/2009/07/10/future-marketing-trends/ Future Marketing Trends – By The Numbers

16. Blogosphere 346 million – people read blogs (comScore March 2008) 900,000 - average number of blog posts in a 24 hour period 77% - active Internet users read blogs thefuturebuzz.com/2009/01/12/social-media-web-20-internet-numbers-stats/ 49 Amazing Social Media, Web 2.0 And Internet Stats

17. 1 trillion - unique URLs in Google’s index thefuturebuzz.com/2009/01/12/social-media-web-20-internet-numbers-stats/ 49 Amazing Social Media, Web 2.0 And Internet Stats

18. What is the point? http://www.flickr.com/photos/skipnclick/2945026921/

19. Compartmentalized Life: Physical traditional boundaries of time The Age of Speedby Vince Poscente

21. Information through diverse social networks generates: More revenue More and faster completed projects

22. Online connections enhance working & social relationships & build social capital, particularly in relationships that already have a physical presence. Hampton, K. (2002) Hampton, K. & Wellman, B. (2003) Ellison, N. B., Steinfield, C., & Lampe, C. (2007)

23. So what is the point? What does this mean for Cooperative Extension? flickr.com/photos/skipnclick/2945026921/

24. Overwhelmed? flickr.com/photos/violator3/19396819/

25. Go where people are flickr.com/photos/mcgarry/111003432/

26. Information does not flow linearly flickr.com/photos/philhawksworth/2588299896/

27. Learn to drink from a fire hose slideshare.net/aafromaa/drinking-from-a-fire-hoseconnect.extension.iastate.edu/p73481377/ flickr.com/photos/webwalker/114991439/

28. Multiple areas of interest and avenues Wikis (Wikipedia, and internal) Google Documents Twitter Facebook Friendfeed Colleagues Organization’s news (internal, partners, competitors) Friends’ social bookmarks (delicious)

29. Multiple areas of interest and avenues Email Comments on blogs (particularly my own) Google Analytics Feedburner Google Alerts Communities (book club, Ning communities) Flickr YouTube General news Personal information

30. Relax flickr.com/photos/zunami/2283133585/

31. Stay Curious flickr.com/photos/jerobins/2760299430/

32. Choose pipes, methods, and info based on your purpose and what you value flickr.com/photos/namlhots/3096109459/ blog.k1v1n.com/2008/10/defining-freerange-enterprise.html

33. Use a “start page” iGoogle Google Reader Netvibes Friendfeed

34. Network Connect & build relationships withthose who share your interests. flickr.com/photos/rambleon/2637714144/

35. Keep learning new tools Becometechnologically adept flickr.com/photos/cc511/2304699865/ blog.k1v1n.com/2008/10/defining-freerange-enterprise.html

36. TryExploreLearnParticipate flickr.com/photos/aafromaa/3027113461/in/set-72157608631840641/

37. “…that's part of the fire hose …a mix of rapid fire ideas loaded with “imperfections”—a lot like life. Jason Adam Young flickr.com/photos/aafromaa/3026998606/in/set-72157608631840641/

38. Lifestream—bring into one place FriendFeed Feed readers (Google Reader) Tweetdeck

39. Organize by priorities not categories

40. Build and use filters Manually construct. Filters automatically filter for efficiency & growth. Continuously re-tune & re-build. flickr.com/photos/daveyll/332723930/

41. Use your network in filters

42. Re-tune filters Continuously re-tune. Filters temporary. Updating the old filters is not the fix. We create, rethink, and re-tuned the filters. flickr.com/photos/jasoncwallace/2224259237/

43. Navigate the flow of easily, conveniently, and efficiently published information. flickr.com/photos/jdorner/2624179515/

44. Re-think social structure & expectations New paradigm –underlying way we share & not share. flickr.com/photos/ihardlyflickr/2368302976/

45. Extension Blog Examples Winston County Natural Resources Council wcnrc.blogspot.com/ Agriculture in Van Wert County, Ohio gvanwert.wordpress.com/ Eat, Save, and Be Healthy: Ohio State University Extension Family and Consumer Sciences osufcs.wordpress.com/

46. Extension Blog Examples FCS Edu-Connector information & resources useful to educators and parents. Joanne Kinsey, Family & Community Health Sciences Educator, Rutgers University fcsedu-connector.blogspot.com/

47. Social Networks Examples ACES Food Processors Network on Ryzehttp://www.ryze.com/networkindex.php?network=acesfoodsafety

48. Family Consumer Science Extension Educators on Twitter (a few examples) karynblass media literacy for girls/young adults, financial literacy for young people. sharoncowen family/work balance; also focuses on refugee parents/families. justjokins Joanne Kinsey Rutgers. woodskl Kristin Woods Alabama food safety agent.

49. Univeristy of Kentucky Extension FCS Educators on Twitter

50. Resources Engaging Communities on their on Turf: Secrets of Social networkers connect.extension.iastate.edu/p79426457/ Not information overload--filter failure blog.anneadrian.com/2008/10/not-information-overload-filter-failure.html

51. Resources Clay Shirky "It's not information overload. It's filter failure" http://web2expo.blip.tv/file/1277460/ at Web 2.0 Expo NY Beginner’s Guide to Social Media in Extension http://collaborate.extension.org/wiki/Beginners_Guide_to_Social_Media_in_Extension

52. Resources Poscente, Vince. The Age of Speed. Aral, Sinan and Van Alstyne, Marshall W., "Network Structure & Information Advantage: Structural Determinants of Access to Novel Information and Their Performance Implications" (January 18, 2007). Available at SSRN: ssrn.com/abstract=958158

53. Resources RSS in Plain English, a video introduction to using news readers from Common Craft commoncraft.com/rss_plain_english Use a newsreaderblog.anneadrian.com/2007/05/how-to-use-news-reader.html

54. Resources Feeding Frenzy, an eXtension 30-Minute session recording presented by Beth Raney, eXtension connect.extension.iastate.edu/p51525211/ How to Use Twitter for Business - Webinar on 6/18/09 flyte.biz/resources/newsletters/08/06-twitter-for-business.php

55. Resources Social Media Marketing Guide. How To Use Twitter, Facebook, YouTube And MySpace To Grow Your Internet Marketing Business small-business-articles.com/social-media-marketing-guide-how-to-use-twitter-facebook-youtube-and-myspace-to-grow-your-internet-marketing-business/

56. Resources Twitter Guide: How to, Tips, and Instructions mashable.com/guidebook/twitter/ Ohio Farm Bureau Social Media Guide ofbf.org/uploads/social-media-guide.pdf Misconception about web technologies blog.anneadrian.com/2009/06/misconception-about-web-technologies_26.html

57. Resources Hampton, K. (2002). Place-based and IT mediated “community.” Planning Theory and Practice, 3(2), 228-23. Hampton, K. & Wellman, B. (2003). Neighboring in Netville: How the Internet supports community and social capital in a wired suburb. City and Community, 2(4), 277-311. Ellison, N. B. Steinfield, C., and Lampe, C. (2007). The benefits of Facebook “friends”: Social capital and college students’ use of online social network sites. Journal of Computer Mediation Communication, 12(4), Article 1.

58. Creative Commons Attribution-Noncommercial-Share Alike 3.0 United States License. Social Media in Extension by Anne Mims Adrian is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 3.0 United States License. Based on a work at www.slideshare.net/aafromaa .

59. Google me, Anne Adrian, Or find me: Twitter: aafromaa delicious: aafromaa AIM: aafromaa Slideshare: aafromaa Flickr: aafromaa YouTube: aafromaa

60. Social Media in Extension September 2009 Anne Mims Adrian, PhD Alabama Cooperative Extension System at Auburn University aadrian@auburn.edu blog.anneadrian.com