Presented to Salt Lake City Job Club June 9, 2011

1. Propel Your Job Searchin 140 Characters or Less Amy L. Adler, MA, MBA, CARW Inscribe / Express

2. "I have made this letter longer than usual because I lack the time to make it shorter.” -- Blaise Pascal, also attributed to Mark Twain

3. A Twitter Refresher Twitter Basics

4. Your Tweets140 characters of pith and wisdom.

5. Getting Around

6. Following/Follows

7. Branding Your Twitter Presence Twitter Basics

8. Your HandleYour Name, Your Company, or Your Brand

9. Your Profile160 characters’ worth of your “I am” statement.

10. Personalized BackgroundCreate it in PowerPoint.

11. “6-Tweet Resume Profile” Courtesy of Whitcomb, Bryan & Dib: The Twitter Job Search Guide Twitter Basics

12. Your Resume: 140 Characters, 6 Tweets, 1-2 Hashtags Tweet 1: Headingor tagline Take this from the first line of your paper resume Tweet 2: Personal branding statement—distillation of your “I am” statement How do you want to be known? Throw in a great statistic that reinforces your expertise

13. Tweets 3 – 4: Proof of your expertise — Use statistics, metrics, and anything immediately understandable as an asset to your past and future employer Tweets 5 – 10: Your bulleted accomplishments Cover Letter: You can do the same with your cover letter, tweeting one concept at a time. Your Resume: 140 Characters, 6 Tweets, 1-2 Hashtags

14. Engaging on Twitter for Your Career Search Twitter Basics

15. What to Tweet? Do’s of Tweeting: Be the Authority Content Curation: Retweeting original sources Original Content: Your blog, other timely information your interesting to your audience Commentary and Conversation: Ask advice, respond to questions, give back Don’t’s of Tweeting Don’t use all caps (shouting) Don’t auto-direct message (it’s transparent) Don’t use Twitter as your personal soapbox

16. Great for introverts and extroverts Building network online and offline Don’t be snarky. Engage honestly; think before you hit “send” Learn something new about your industry—or someone else’s Make it about the relationships (RTs and follows matter) Last, but critically: Tweet your expertise—slides, blog posts Getting “Out There” with Twitter

18. #jobhunt

19. #careeradvice

20. Literally hundreds of others—do a search on #yourhashtaghere to see what others are saying about what you’re interested in#jobsearch #career #jobs #interview #workwednesday (open jobs) #hirefriday (tweets a shortlink to your resume with a brief description of what you’re seeking) Source: http://monster.typepad.com/monsterblog/2010/10/top-ten-job-search-hashtags.html

21. Top Job Twitter ChatsUse hashtags to chat with others about job search strategies Find Your Chat: Monday at 10PM Eastern: #JobHuntChat Tuesday at 1PM Eastern: #CareerChat Every other Tuesday at 7PM Eastern: #InternChat Wednesday at 9PM Eastern: #GenYChat Every other Wednesday at 7PM Eastern: #EntryChat Thursday at 8PM Eastern: #u30pro Friday at Noon Eastern: #HFChat Get the Whole Chat*: Go to Google.com. Enter your Twitter handle, someone else’s handle, or a hashtag in the search box. Hit “Search.” In the left-hand column, hit “More.” Hit “Realtime.” A timeline of the most recent Twitter mentions appears. *Thanks to @AvidCareerist Donna Svei for this clever methodology.

22. Following on TwitterHow You Know You’re Getting Traction The more you follow, the more likely you’ll be followed—builds credibility The more you follow, the more you’ll learn Not a definitive metric, but measures publicly your influence

23. Make Tweeting Easier5 – 8 useful tweets a day is a good goal, and almost impossible to achieve. Tweet only when you have something valuable to add (RTs count: If you find something useful for your network, let them know). Preschedule your tweets (use TweetDeck or similar) Focus on giving, not getting

24. Apps and Sites that Help TweetDeck, HootSuite, others TweetMyJobs.com (text messages with jobs by industry/company/location). Twitterjobcast.com (streaming tweets of jobs by industry/location) friendorfollow.com Klout.com Hundreds more

25. Propel Your Job Searchin 140 Characters or Less Amy L. Adler, MA, MBA, CARW Inscribe / Express