1. Affiliate is Dead...Long Live Partner Based Performance Marketing Matt Bailey

3. Head of Performance at i-level

4. Chair – IAB Affiliate Council

6. A fresh perspective Even more questions At least one new idea What do I want you to take away?

7. Branding vs Acquisition

8. “We’re getting to the point where 30-40% of online display advertising is for brand building. We’re finally reaching a tipping point that digital has needed for years.” Guy Phillipson, CEO of the IAB

10. The old landscape SILOED APPROACH

11. Online Marketing Silos Display SEO PPC Affiliate

12. Convergence of online channels

13. Why convergence?

15. Why convergence?

16. Courtesy of Specific Media

17. Why convergence?

18. “Data is the new oil” Clive Humby, Founder of dunnhumby

19. Event type E5 Display Impression Display Click E4 Paid Search Natural Search Affiliates E3 E2 E1 Last Exposure Sale Courtesy of Dr Martin Lawson

20. Why convergence?

24. Convergence of online channels

25. Display Affiliate

26. Affiliate brands

27. PBPM

28. Partner Based Performance Marketing Working with an increasing number of partners on a performance basis, irrespective of which bucket they sit in

29. Control Transparency Reactiveness What is PBPM? CTR

30. How does it work?

31. Identify your goals

32. Breaking down the silos

33. How do you reward?

34. What does it mean for affiliate marketing?

35. Not a single channel Not a single channel Affiliate Marketing Pull Push Incentive PPC Content Voucher Code Price Comparison Email Each type uses a different method to generate traffic and sales

36. Increased complexity Top partners Bespoke approach Affiliate segments Segmented offering Long tail One size fits all

37. Who are your top partners?

38. Potential issues???

39. Key is identifying and quantifying what you’re trying to achieve Develop mutually beneficial partnerships Spend smarter Challenge the status quo Conclusion

41. Matt Bailey www.mabailey.co.uk @mattb811